Featured Agency & Vendor Guides
Top 10 Shopify agencies
Ten agencies compared in their own words, including where each of the other nine beats us, and how to judge which one is right for your store.
Insights
Articles: Straight answers on platforms, agencies and growth
Written by the people who build and run Shopify stores, including two of our own. Every guide is dated, so you can see how fresh the facts are.
51 Guides, and counting
5 topics Platforms, pricing, agencies, SEO, growth
6 hours Of reading, if you did the lot
Every one dated So you know how fresh the facts are
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5 topics, 51 straight answers
The library
Every guide
Showing all 51
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Platform & Pricing
Shopify Plus benefits
What only Plus gives you, what Shopify charges for it, and the revenue at which it stops being a bad deal.
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Platform & Pricing
Shopify pricing in the UK
Every plan price, the card rates, the fee that costs more than the plan, and when moving up pays for itself.
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Platform & Pricing
Shopify pricing in the US
Every plan price in dollars, the card rates, sales tax, and the fee that costs more than the plan.
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Platform & Pricing
Klaviyo pricing
Why there is no fixed price table, the free plan in full, and the one number three guides actually agree on.
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Agency & Vendor Guides
Best Shopify agencies for Plus brands
Six agencies compared in their own words, including where each of the other five beats us.
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Agency & Vendor Guides
Top 10 Shopify agencies
Ten agencies compared in their own words, including where each of the other nine beats us.
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SEO
Best ecommerce SEO companies in the UK
Five companies in their own words, plus us, with what each of the other five does better.
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Comparisons
Shopify vs Visualsoft
Bundled proprietary platform against separated platform-plus-agency, and why the choice is less binary than it looks.
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SEO
Shopify product page SEO
Descriptions, structure and schema, ordered by what usually costs a store the most.
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SEO
Shopify collections SEO
The pages that carry category-level buying intent, and why most stores ship them as a bare grid.
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SEO
Shopify schema markup, end to end
Which types to ship first, how to find the duplicate markup nearly every store has, and how to validate it.
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CRO & Growth
A/B split testing on Shopify
Why most ecommerce tests never reach a defensible result, and what to do if yours cannot.
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New CRO & Growth
How we increased AOV on Shopify
CRO lifted AOV 20% on our own subscription brand, and why we cannot claim a lift on the subscription programme itself.
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CRO & Growth
How to increase ecommerce conversion rate
Where conversion is actually lost, in the order worth fixing, with no benchmark percentage anywhere.
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New CRO & Growth
Ecommerce returns
What a return really costs, the three reasons stock comes back, and no industry average anywhere.
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CRO & Growth
The best ecommerce website design is boring
Five of our own builds with the reasoning behind each decision, instead of a gallery of stores we never touched.
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SEO
Ecommerce SEO strategies
What to fix and in what order, because on a catalogue the sequence decides most of the value.
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Platform & Pricing
How does Shopify work?
What you rent, what you control, what it costs, and when an agency is genuinely not the answer.
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CRO & Growth
Ecommerce email marketing strategy
The three flows that actually pay, in the order worth building them.
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Platform & Pricing
Shopify MCP
What it is, what it lets an assistant do with a store, and the honest limits right now.
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Platform & Pricing
The 20 biggest brands on Shopify
Twenty, not fifty, and what each one actually demonstrates about the platform.
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Agency & Vendor Guides
What a Shopify development partner is
What the badge means, how Plus Partner differs, and how much either should count when you choose.
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New Agency & Vendor Guides
A website brief template
The twelve sections, the five that actually matter, and why leaving the budget out costs you.
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New Platform & Pricing
How to migrate from Magento to Shopify
What moves, what quietly does not, the order to do it in, and the step that decides whether the traffic survives.
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New Platform & Pricing
Leaving Shopify
What a move to Magento, BigCommerce or WooCommerce takes, what stays behind, and when staying is the cheaper fix.
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New Platform & Pricing
B2B ordering platforms
A catalogue that changes by who signs in, and where buying software beats building a platform.
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Platform & Pricing
B2B on Shopify
Company accounts, price lists and terms: what is native, what needs Plus, and what still gets built.
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New Platform & Pricing
How we built Shopify wholesale pricing
A real client build: customer tags, tiered pricing by market, and a cart that enforces the container minimum.
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SEO
Ecommerce link building
Why product pages rarely earn links, what does instead, and the internal half most stores skip.
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New SEO
Best ecommerce platform for SEO
The honest answer: what platform choice changes, and what it usually does not.
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Platform & Pricing
What an ecommerce website costs
What actually moves the number: scope, catalogue, integrations, and why nobody can quote you yet.
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CRO & Growth
Subscription brands on Shopify
Which categories the model actually suits, what the platform handles, and where stores lose subscribers.
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Agency & Vendor Guides
Best social media marketing agencies in the UK
Seven UK agencies in their own words, from £50 a month to enterprise, written by an agency that is not one of them.
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SEO
Best GEO agencies in the UK and US
Ten firms in their own words across both markets, how to judge one, and what GEO actually is.
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Agency & Vendor Guides
What is an ecommerce agency?
The three genuinely different businesses the label covers, and how to tell which one your store needs.
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Agency & Vendor Guides
How to choose a Shopify agency
A UK founder’s checklist: who does the work, proof of performance, pricing and aftercare.
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Agency & Vendor Guides
Boutique vs big Shopify agency
An honest comparison of where each genuinely wins, and how to decide for your brand.
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CRO & Growth
What does a conversion rate optimisation agency do?
The work week to week: research, hypotheses, tests that finish properly, and when not to bother.
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Platform & Pricing
What is Shopify Point of Sale?
One catalogue across the shop floor and the website, what the hardware costs, and when not to switch.
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Comparisons
Shopify vs Magento
Total cost of ownership, control and team, including when moving is not worth it.
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Comparisons
Shopify vs Etsy
Renting an audience or building one: fees, ownership, and the signs you have outgrown a marketplace.
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Comparisons
Shopify vs WooCommerce
True cost, maintenance and who carries the risk when the checkout breaks at eleven at night.
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Comparisons
Shopify Plus vs Salesforce Commerce Cloud
Enterprise replatforming compared on cost model, speed of change and what you genuinely give up.
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Comparisons
Shopify vs Shopify Plus
What the upgrade actually buys, how the cost works, and the signs you have not outgrown standard Shopify.
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Comparisons
Shopify vs BigCommerce
The closest comparison of the set: pricing structure, native features, and why the ecosystem decides it.
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Comparisons
Shopify vs Wix
What you cannot export, where the builder stops, and how to tell you have outgrown it.
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Comparisons
Shopify vs Squarespace
Squarespace wins on design. Where commerce depth runs out, and which side of that line you are on.
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Comparisons
Shopify Alternatives, Compared Honestly
The platforms brands weigh against Shopify, and a link to the full comparison for each one.
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SEO
Top AI SEO companies
Five specialists compared in their own words, plus us, with what each does that we do not.
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Platform & Pricing
Best buy now, pay later apps for Shopify
What actually works with Shopify, how merchants are charged, and the provider still recommended that has shut down.
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Platform & Pricing
How to use Shopify Collabs
Recruiting creators, the 2.9% fee, and two limits most guides leave out.
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