Do you specialise in fashion and clothing ecommerce?

We work across sectors, but fashion is one we know from both sides. We run Bessette, a luxury fashion retailer, on conversion rate optimisation, paid media and merchandising, and we operate our own activewear brand, Powerlete, on real ad spend. So when we build ecommerce for fashion we are arguing from a catalogue we merchandise ourselves, which is a different conversation from a Shopify agency for fashion brands that has only ever built for one.

Do we need a fashion ecommerce agency London based, or does it not matter?

It matters less than people expect. We are a London studio and happy to meet, and almost none of this work needs anybody in a room. What a fashion website design agency should be judged on is whether it has merchandised a clothing catalogue before, not its postcode. We build for brands across the UK and the US on the same footing.

Can you build a fashion ecommerce store around a discount or curated model?

Yes. Bessette sells new, curated luxury fashion rather than through a single seasonal drop, and we build and grow that model directly: merchandising, paid media and the conversion work that keeps a curated retailer converting on constant stock turn rather than a launch moment.

How do you handle sizing and returns for clothing stores?

Returns are the economics of the category, so a clothing ecommerce website has to answer the sizing question before the basket rather than after it, and clothing brand website design that hides the size guide behind a tab is buying itself a return. We build sizing information and the returns flow into the product page itself, since that is where a returns decision actually gets made or avoided. The aim is fewer avoidable returns, not a policy buried on a separate page.

Can you migrate our fashion store onto Shopify without losing rankings?

Yes. We moved Bessette onto Shopify with their search rankings protected through the switch, redirects and on-page work included. We run migrations end to end rather than handing back a checklist.

Shopify agency · Fashion & clothing

A Shopify agency for fashion and clothing brands.

Fashion sells on how a range is styled, discovered and returned, and a curated model changes the build against a single seasonal drop. We grow Bessette, a luxury fashion retailer, and run our own activewear brand, so the merchandising and returns thinking we bring you has been tested on stock we or a client actually carry.

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01 Why fashion and clothing brands work with us

We operate a fashion brand ourselves

Powerlete is our own activewear brand, sold direct to customers on real ad spend. Running a fashion store ourselves, not only building one, means the styling, sizing and merchandising decisions we bring to your build have already been tested on stock we carry and pay for.

A discount and curated model needs different plumbing

Bessette sells new, curated luxury fashion direct online, across clothing, shoes, bags, jewellery and accessories. We run their conversion rate optimisation, paid media and merchandising, and moved them onto Shopify without losing search rankings. A curated retailer lives on stock turn and returns, not a single seasonal drop, and we build for that reality rather than a generic launch calendar.

Returns and sizing are part of the build, not an afterthought

Fashion converts and then gets returned more than almost any other category. We build the sizing information, the returns flow and the product page itself around reducing avoidable returns, rather than treating returns as a policy page bolted on at the end.

Search is a merchandising problem in fashion, not a content one

A fashion ecommerce agency earns its fee on the catalogue rather than the blog. Thousands of near-identical variant pages, collections that change every season, and last year’s range still indexed after it sold through: that is what seo for fashion ecommerce actually consists of, and it is closer to inventory management than to writing. We do it as part of the build rather than as a retainer bolted on afterwards, which is the difference between this and hiring a fashion seo agency to work around a store somebody else made.

02 The work

A designer retailer we grow, a luxury label we rebuilt in seven days for London Fashion Week, and our own activewear brand. Judge them first hand.

BessetteLuxury fashion · CRO, paid media, merchandising & migration

Ginny LitscherLuxury fashion · bespoke build in seven days

PowerleteActivewear · our own brand

03 Fashion & clothing Shopify questions, answered

Do you specialise in fashion and clothing ecommerce?: We work across sectors, but fashion is one we know from both sides. We run Bessette, a luxury fashion retailer, on conversion rate optimisation, paid media and merchandising, and we operate our own activewear brand, Powerlete, on real ad spend. So when we build ecommerce for fashion we are arguing from a catalogue we merchandise ourselves, which is a different conversation from a Shopify agency for fashion brands that has only ever built for one.
Do we need a fashion ecommerce agency London based, or does it not matter?: It matters less than people expect. We are a London studio and happy to meet, and almost none of this work needs anybody in a room. What a fashion website design agency should be judged on is whether it has merchandised a clothing catalogue before, not its postcode. We build for brands across the UK and the US on the same footing.
Can you build a fashion ecommerce store around a discount or curated model?: Yes. Bessette sells new, curated luxury fashion rather than through a single seasonal drop, and we build and grow that model directly: merchandising, paid media and the conversion work that keeps a curated retailer converting on constant stock turn rather than a launch moment.
How do you handle sizing and returns for clothing stores?: Returns are the economics of the category, so a clothing ecommerce website has to answer the sizing question before the basket rather than after it, and clothing brand website design that hides the size guide behind a tab is buying itself a return. We build sizing information and the returns flow into the product page itself, since that is where a returns decision actually gets made or avoided. The aim is fewer avoidable returns, not a policy buried on a separate page.
Can you migrate our fashion store onto Shopify without losing rankings?: Yes. We moved Bessette onto Shopify with their search rankings protected through the switch, redirects and on-page work included. We run migrations end to end rather than handing back a checklist.

Whichever industry, the work is one of three shapes: a new build, a migration, or an ongoing growth partnership.

Also built for: Homeware & interiors · Supplements & nutrition · Activewear & sportswear · Subscription & DTC · B2B & wholesale · Food & drink · Beauty & wellness

Building or moving a fashion store?

A 20-minute call with the team that will actually build it. We reply within 24 hours.

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