Run & Advise
Consultancy
Senior expertise, one-off or retained.
(opens in a new tab) Sometimes you do not need a full agency engagement. You need sharp, experienced advice from people who have built, scaled and operated Shopify brands, two of them our own, without committing to a full project.
The brands behind the advice.
Certified, not badge-only Senior Shopify consulting, from the people who build and run the stores.
Read the case studiesSometimes you need an hour of senior judgement rather than a project. Consultancy gives you direct access to the people who build and operate Shopify stores, without committing to a full engagement.
Our servicesEcommerce consulting services
How Shopify consultancy works with us
Much of it is a call with an in-house team who need a decision made rather than the work done for them.
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Brief
You tell us what you need help with. We ask the questions that pin the problem down before we commit to any direction.
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Prepare
We read what you send before the call: the proposal, the analytics, the roadmap, the current setup. The time then goes on your problem rather than on us catching up.
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Consult
Findings and recommendations in a focused session, in priority order, with the next steps written down. If the right answer is to do nothing, that is the answer.
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Follow up
Some clients stop at the session. Others keep us on a retainer while the recommendations are carried out, or have us do the work alongside their team.
Decide
Platform, architecture and expansion: the calls that are cheap to get right before a build and expensive after it.
Shopify consultancy
Advice either side of the build, and after it
Cream Cornwall sells luxury coastal homewares online and across three shops, in Falmouth, St Ives and Bath. The consultancy ran either side of their Horizon build: general ecommerce, security advisory, and a Google Workspace and domain migration.
We advised on international expansion and they took it up. It is in place and running now, not sitting in a deck, and we stay on as their consultancy partner.
Shopify consulting services
Systems, not just storefronts
Consultancy is usually about the machinery a business runs on rather than the shop its customers see. Citizen M supplies the operating stock for citizenM hotels, and since Marriott’s acquisition of citizenM, Marriott hotels too.
We built the platform every hotel across the US and Europe orders through: one central system, approved suppliers, and a catalogue scoped to what each property may order. It is internal, so there is nothing to click, which is rather the point of this kind of work.
Caorunn Gin
Store build and build-out consultancy
Shopify ecommerce consultant
A direction to build on, not a handover and a login
Caorunn is a small-batch gin distilled at Balmenach in Speyside. We built their Shopify store, including the age verification a spirits retailer has to clear before anything else on the page matters.
The advice came with it: organic search foundations set at the start rather than retrofitted, and consultancy on building the store out, so the people running it afterwards had a direction rather than a handover document and a login.
Ecommerce consultancy services
What our Shopify consultancy covers
Bring a platform decision, a migration plan you want stress-tested, or an agency proposal you suspect is overpriced. We work with UK and US brands, and we will tell you when the right answer is to do nothing.
Before you commit
Shopify strategy
A new build, a migration or a significant platform change, with clear direction so the decision is made with confidence.
Technical direction
Architecture guidance, tech stack recommendations and hands-on technical consultancy for brands and their development teams.
While you grow
Growth and commercial strategy
Pricing, positioning, channel strategy and scaling plans, from the commercial experience of running our own brands.
Marketing and CRO advisory
A second opinion on a marketing strategy or a CRO roadmap, with an independent assessment and clear recommendations.
When something is off
Agency and team reviews
Objective reviews of your agency relationships, team structure and ways of working, with practical recommendations.
Ad hoc advisory
Occasional expert input on any part of the operation, booked when you need it rather than by the month.
Grow
Tracking, paid media and the next move: advice from people who also see the numbers.
Ecommerce consulting
Finding the wins already sitting in the business
Bessette sells new, curated luxury fashion direct online. Two founders run it, and we work closely with both.
Alongside conversion work, merchandising and paid media on Meta and Google, we set up consultancy and tracking built to find the quick wins already in the business: the changes with real, meaningful impact. Spend was scaled as the tracking underneath it improved.
Art Martial Clothing
Consultancy, build and paid media
Ecommerce consultant
One session inside the ad account
Art Martial Clothing sells graphic streetwear direct. We built the store, set up their international selling, and run their paid media.
The consultancy is the part they wrote to us about afterwards: a session spent in their Meta ads account that found and fixed problems in their systems they did not know were there. Their own words are further down this page.
Knack Snacks
Build and growth, and where it goes next
Shopify consultant
Advice from the people who see the numbers
Knack Snacks sells high-protein chocolate snacks to customers in the UK and the US. We built the store subscription-first on Horizon, then took on the paid ads, email and day-to-day support behind it.
We also consult on where the store goes next. Because we run the ads, the email and the support, that advice comes from the same people who see what happens when something changes.
A consultancy client, in their words
One session, and what came of it
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One session with [the team] materially moved us forward as a brand. [They] diagnosed and fixed problems in our systems that we didn’t even know existed, watching [them] navigate the back end of Meta, it’s genuinely hard to keep pace with [their] level of knowledge. [They’ve] had a massive impact on our growth in the time we’ve worked together. We’d highly recommend both [the team] and [their] expertise to any brand looking to move forward.
Matthew Henderson, ARTMARTIAL Consultancy · September 2026 · Given to us directly, by email
In their words
Reviews on the Shopify Partner Directory
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From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.
Tacky And Upsetting Store build or redesign · April 2026
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The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
ARTMARTIAL Store build or redesign · April 2026
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I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.
Reveliér Studios Business strategy guidance · April 2026
How we work with you
One-off consultancy
A single session to settle a decision, or a review of the proposal, the analytics and the setup with findings in priority order. No block of hours, and no obligation to build any of it with us.
One-offConsultancy retainer
Senior advice on a monthly basis while your own team builds: the platform, the channels, the next market, and a hand where it helps. Cream Cornwall and Bessette work with us on an ongoing basis.
RetainerAlongside a build
Advice either side of a project we deliver, so the decisions before it and the direction after it come from the people who built the store.
With a projectThe honest comparison
One-off, retainer or a project?
Consultancy suits founders and in-house teams who need a decision rather than a delivery partner. If you need the work done as well as decided, a project or a partnership will cost you less than consulting your way through it hour by hour.
| Question | One-off consultancy | Consultancy retainer | A project |
|---|---|---|---|
| What you get | A decision on one question, and the reasoning behind it | Senior advice on call as the questions come | A defined piece of work, shipped |
| Who does the work | Your team, or whoever you choose | Your team, with us alongside | We do |
| Commitment | One session or one review, nothing after | Monthly | A fixed scope and a date |
| Best when | One decision is holding things up | Decisions keep coming as you grow | You know what, and need it built |
Is this the right thing to buy from us?
Worth a conversation
- A platform decision that needs making
- A migration plan you want stress-tested
- An agency proposal you suspect is overpriced
- An in-house team that wants a second opinion
Probably not this, yet
- You need the work done as well as decided
- You want a channel run day to day, not advice on it
- You want a build on a platform other than Shopify
Keep reading
Everything around a consultancy call
Advice in a fixed shape
When advice turns into work
Partners
Tools we have already run on our own stores
The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.
How we use them
Straight answers
What do brands use Shopify consultancy for?
Platform decisions, migration planning, reviewing an agency proposal, pressure-testing a roadmap, or a second opinion on something your team has already built.
Can you talk directly to our developers?
Yes. Much of our consultancy is a call with an in-house team who need a decision made rather than the work done for them.
Do you advise on platforms other than Shopify?
We build on Shopify only, and we are upfront about that bias when the question is which platform to pick. If your requirements point somewhere else, we will say so and lose the build, because a store on the wrong platform comes back as a migration in two years anyway. On growth, analytics and process, the advice holds wherever you sell.
What if the answer is that we should do nothing?
Then we will say so. Telling you a project is not worth running costs us a fee and keeps you as someone who trusts the next answer.
Can we book a single consultancy session?
Yes. Some clients take one call, settle the decision and go away happy. Nothing requires you to buy a block of hours up front.
Do you consult for US companies?
Yes. Calls run in your morning from London, and we invoice US clients in dollars. Most of our US consultancy happens over video with no travel involved.
What should we send you before a consultancy call?
Whatever you already have: the proposal, the analytics access, the roadmap, the thing that is bothering you. We read it before the call, so the time goes on your problem rather than on us catching up. If there is nothing written down, come anyway and we will work it out on the call.
Do you do ecommerce consulting generally, or specifically for Shopify stores?
Specifically Shopify, and we would rather be upfront about that than stretch the claim. General ecommerce consulting services can mean advice on any platform; a shopify ecommerce consultant here has actually run Shopify and Shopify Plus stores, ours and clients’, which is a narrower and more useful qualification than ecommerce consultancy services that cover every platform equally thin.
Is this Shopify consulting, or Shopify consultancy, and is there a difference?
None beyond spelling; Shopify consulting and Shopify consultancy describe the identical service here, British phrasing against American. A shopify consultant is the person doing it, and shopify consulting services is the same work described as a package rather than a person.
Do you work as an ecommerce consultant generally, or only on Shopify platform questions?
Shopify platform questions are most of what we get asked, but an ecommerce consultant brief that starts with "should we even be on Shopify" is exactly the kind of call we want, not one we deflect. If the honest answer is that another platform fits you better, we would rather tell you that in the first call than take the work.
Tell us what needs deciding
Send the proposal, the roadmap or the thing that is bothering you. We reply personally, and if the honest answer is to do nothing, that is the reply you get.
Stores we build and grow
Start a conversation
Bring the decision you are stuck on.
We read what you send before the call, so the time goes on your problem. One session or a retainer, whichever the business needs; nothing commits you to more than you ask for.
UK and US brands buy this from the same senior team, and the American day is covered from the start of it rather than the end. How we work with US brands.
Get in touch