Migrate & replatform

Migrating to Shopify

Move to Shopify, rankings intact.

A Shopify migration agency with 100+ builds behind it. We move brands off Magento, WooCommerce, BigCommerce and Wix: every product, customer and order transferred, every old URL redirected to its new home, and the store still trading while it happens.

The Cream Cornwall storefront, built on Horizon and migrated off their old theme

Migrations we have run

100+ builds Shipped since 2018

Certified, not badge-only

Founder-led Not account-managed

Two brands we run Our own money on the line

A migration goes wrong in two places: the data and the search traffic.

100+ builds shipped
Founder-led, not account-managed
Trading on our own two brands

Read the case studies

Products, customers and order history have to arrive intact, and every URL you earned rankings for has to land somewhere sensible. We map every old URL to its new home before launch, then verify the redirects on the live domain rather than trusting a spreadsheet.

Our services

Four stages, one team

How we run a Shopify migration without losing traffic

The current store keeps trading throughout, with no maintenance-mode window.

Audit and Crawl

We map the current platform in full: data model, integrations, custom functionality and every indexed URL. The crawl is the part most migrations skip, and it is the part that protects your rankings.
Migration Plan and Redirect Map

A written plan with the data mapping, the redirect map and the integration list, signed off before anything moves. Disagreements are cheap at this stage and expensive after launch.
Build and Migrate on Staging

Data migrated, the Shopify store built, integrations connected and redirects implemented, all on staging first. You click through the real store with your real catalogue before anyone commits to a date.
Launch and Monitor

Pre-launch QA across real devices, managed go-live, then monitoring of rankings, redirect hits and errors through the weeks that follow, with a named person to call.

Decide

Each move has its own trap, and the trap is rarely the one people arrive worrying about. Start with the platform you are leaving.

Migrating to Shopify

What we migrate from

Magento

Years of custom logic, attribute structures and URL patterns with no direct Shopify equivalent. The mapping stage is the whole job.

Magento to Shopify

WooCommerce

Years of blog content and plugin-generated pages that need deciding on rather than blindly transferring, plus every WordPress permalink.

WooCommerce to Shopify

BigCommerce

URL structures rarely match Shopify's and the variant model needs remapping, so the redirect map matters more than the data export.

BigCommerce to Shopify

Salesforce Commerce Cloud

Enterprise scale carrying an enterprise licence. Custom cartridges map to native answers, and B2B lands on Plus rather than on bespoke code.

Salesforce to Shopify

Wix

There is no clean export, so the honest version is a rebuild rather than a lift and shift. We say that up front rather than at the halfway point.

Wix to Shopify

Squarespace

Good at the brochure half and thin at the commerce half. The catalogue, the variants and the content all move, and the URLs change shape.

Squarespace to Shopify

Visualsoft

Hosting, design and support arrive in one contract. Leaving means deciding who does each of those jobs now, and keeping every URL that earned a ranking.

Visualsoft to Shopify

A theme, a vendor, a domain

Not every migration is a platform. An old theme onto a new one, a payments or email provider swapped out, a domain moved, a custom build retired: each has a mapping stage and a cutover, and we run them the same way.

Tell us what you are moving

Move

The store keeps trading while the new one is built and tested beside it. Nothing switches until everything passes.

Cream Cornwall

Build, migration and POS in three shops

Shopify migration services

One store, three shops, one move

Cream Cornwall sells luxury coastal homewares, interiors and gifts, online and across three shops. We built the store on Horizon and ran the migration off their old theme end to end, rather than sending back a list for the client to work through.

Shopify POS went into all three shops, and the consultancy ran either side of the build: general ecommerce, security advisory, and a Google Workspace and domain migration. We are still their consultancy partner.

Read the case study

Black Sand

Trade store with per-buyer pricing

Shopify migration experts

A trade moved off WhatsApp

Black Sand came to us in 2022 with no storefront at all. Deals were quoted and closed in a WhatsApp thread, which works until prices move by buyer, by volume and by market, and have to stay confidential.

We moved the trade onto Shopify: gated catalogues and per-buyer pricing on customer tags, on the standard plan rather than Plus, with FCL Club loyalty on Smile.io. The site, the SEO, the lead generation and the paid ads have run with us since.

Read the case study

What you get

What a Shopify migration with Elms includes

Zero data loss, every indexed URL mapped and redirected, and the current store trading throughout. What that takes, piece by piece:

Your search traffic

URL mapping and redirects

Every indexed URL crawled, mapped and given a 301 before launch.

Before and after, compared

The crawl is re-run after launch, so any loss is seen, not reported a month late.

Your systems

Integrations reconnected

ERP, CRM, fulfilment and subscriptions tested against real orders before go-live.

Custom work, judged not ported

Load-bearing functionality rebuilt natively; the rest retired, not recreated.

The platform, and after

Straight onto Plus where it is needed

B2B price lists and multi-region trading land on native Plus features.

Monitored after launch

Rankings, redirects and errors watched through the weeks problems surface.

Land

A migration is not finished on launch day. The weeks after it are where the problems actually surface.

Citizen M

B2B ordering platform, built and supported

Shopify migration company

Hotel supply ordering, landed on Shopify

B2B and wholesale

Citizen M supplies the operating stock that keeps citizenM hotels running, and since Marriott’s acquisition of citizenM, Marriott hotels too. Each hotel signs in to a catalogue scoped to what that hotel may order, at pricing set for it, fulfilled from the local distribution serving that building.

That is where a migration cannot stop for a launch day. A hotel that cannot reorder bedding has rooms it cannot turn around. The ordering moved onto Shopify off the ERP and warehouse systems before it, with international distribution, B2B logistics and the order backend rebuilt behind it, and we build and support it.

Read the Citizen M case study

Bessette

Migration, CRO and merchandising

Shopify replatforming

The move most agencies steer clear of

Bessette sells new, curated luxury fashion direct online, across clothing, shoes, bags, jewellery and accessories. Two founders run it, and we work closely with both.

Alongside conversion, merchandising and paid media, we moved the store, the domain and Google Workspace together, done to protect the SEO rankings already earned, and backed by a tracking setup built to find real wins.

Read the case study

Reviews on the Shopify Partner Directory

Merchants, in their own words.

From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.

Tacky And Upsetting Store build or redesign · April 2026
The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.

ARTMARTIAL Store build or redesign · April 2026
I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.

Reveliér Studios Business strategy guidance · April 2026

Read the reviews on the Shopify Partner Directory

How we work with you

Migration project

A fixed scope with a launch date: the audit, the redirect map, the build, the cutover and the monitoring after it. Quoted per platform, because the work is not comparable across them.

Fixed scope

Consultancy partner

Advice either side of the move rather than a hand-off at launch: general ecommerce, security, and the domain and Workspace changes a migration drags along with it. What Cream Cornwall run with us.

Advisory

Is this the right thing to buy from us?

Worth a conversation

Hosting, plugins and developer time are a running cost
The platform fights you on every routine change
You are worried about rankings and nobody has shown you a plan
A replatform was quoted and the redirects were never mentioned

Probably not this, yet

The current store is stable and converting
The real problem is the design, not the platform
Nobody internally owns the store

Shopify web design, if it is the storefront

Keep reading

Everything around a migration

The platform you are leaving

Services around a migration

Read before you decide

Partners

Tools we have already run on our own stores

The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.

How we use them

Our own app Parity, on the Shopify App Store

Straight answers

Will we lose our Google rankings when we migrate to Shopify?

Not if the redirects are handled properly. We map every indexed URL to its new equivalent before launch and verify them on the live domain afterwards. Rankings settle within a few weeks.

What platforms can you migrate from?

WooCommerce, Magento, BigCommerce, Wix, Squarespace, and custom or legacy builds. Products, variants, customers, order history and content all move across.

How much downtime does a Shopify migration cause?

None your customers will see. We build and test on a separate store or theme, then switch the domain once everything passes.

What happens to our customers’ passwords?

Passwords cannot move between platforms, for security reasons. Shopify sends a reset invitation instead, and we plan the timing and wording of that with you so it does not read as a phishing email.

Will our blog and SEO content move across?

Yes. Posts, categories, meta titles and descriptions all migrate, and the old blog URLs redirect to their new equivalents so the links you earned keep pointing somewhere real.

Do you migrate US stores from the UK?

Yes. We run migrations for US brands out of London, and the time difference helps: work done here overnight lands before your team starts the day.

Tell us what you are moving off

Send the store URL and the platform you are on. We reply personally, and if the honest answer is that moving is not worth it yet, that is the reply you get.

Stores we build and grow