Our Services
Everything we do to a Shopify store, and everything we do to fill it.

Our shopify services are grouped by what you are trying to do, not by how we are organised. Build it, grow it, or hand us the running of it, with AI-enabled work built into the same services rather than sold as a separate add-on. And if you are not selling on Shopify at all, the growth work stands on its own: paid media, conversion and lead generation have never needed a storefront.

Questions
The things people ask before they get in touch.
Build & Migrate
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Do you design from scratch or start from a template?
From scratch, against your brand. We do not resell a marketplace theme with the colours swapped. The build is custom Liquid, so no part of the layout is working around a template’s assumptions.
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Do you work with Shopify Plus?
Yes. We are a Shopify Plus Partner and build Plus features including Shopify Functions, checkout extensibility and B2B.
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Are you a Shopify Plus agency, or a Shopify Plus development company specifically for the build side?
Both, under one roof. As a Shopify Plus agency we run the platform decisions and the build together; call us a Shopify Plus development company if the build is the only piece you need scoped separately, the team and the process are the same either way.
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What's the difference between bespoke shopify theme development and shopify custom theme development?
Nothing meaningful; they're the same phrase in a different order. Shopify custom theme development means building on Online Store 2.0's section architecture from your brand, rather than a marketplace template, so every section is one your own team can edit.
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What is the difference between a private and a public Shopify app?
A private app runs on your store alone and skips Shopify’s review queue. A public app lists on the App Store, goes through review, and can be sold to other merchants.
Grow & Convert
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How much traffic do we need before CRO is worth it?
Enough that a test reaches significance in a sensible timeframe. On lower order volumes a split test can run for months without a clear answer, so we lean on research and known fixes until the volume supports testing.
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Which ad platforms do you run?
Meta, Google and TikTok, as certified partners. We spend on all three for our own brands as well as for clients.
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Is lead generation only for ecommerce brands?
No. This is our one service that applies whatever you sell. We run it for B2B and service businesses alongside ecommerce.
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We already send campaigns. What would you actually change?
Usually the order of the work rather than the sending. Most accounts we inherit have a welcome flow, an abandoned cart and then a calendar, which means the campaigns are carrying revenue that flows should be earning automatically. We build the six lifecycle flows out properly first, browse abandonment and post-purchase and winback included, because those keep running in a month nobody has time to write a campaign.
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Klaviyo has its own directory of agencies. Why go outside it?
The directory tells you who is a Klaviyo partner, not who builds the Shopify side of the account too. We do both under one roof, so the flow logic and the store data feeding it come from the same team rather than two vendors handing off a spec between them.
SEO & GEO
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What do your ecommerce SEO services include?
Technical fixes first, then the structure of your collection and product pages, then content built on what your buyers actually search rather than what reads well. We implement it. An audit that hands you a spreadsheet and leaves is the most common way SEO money gets wasted, because the recommendations sit in a backlog nobody owns.
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Is Shopify good for SEO?
Yes, with limits you cannot configure away. Fast hosting, clean markup and automatic canonical tags come free. Fixed URL prefixes, duplicate collection paths and whatever your apps inject do not. The platform is rarely the ceiling; what gets installed on top of it usually is.
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How is this different from a general ai search agency?
A general ai search agency treats AI citation as one channel alongside social and display. We build it on the same technical foundation as the store itself: product feeds, structured data and the catalogue an assistant actually reads from, because a citation that cannot be traced back to a real, buyable product is not worth much to an ecommerce brand.
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Is a geo seo agency different from a plain SEO agency?
Related, not identical. Geo seo agencies and geo seo services cover getting cited inside an AI answer rather than ranked on a results page, so the work leans harder on entity clarity, comparison content and structured data than a traditional SEO agency does. Most stores need both, run together rather than as separate retainers.
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What is the difference between local SEO specialists, local SEO marketing services and just hiring an agency for local SEO generally?
Mostly scope. Local seo specialists and a local seo specialist working alone tend to do the profile, citations and reviews and stop there. A local seo marketing agency, local seo marketing services more broadly, or an agency for local seo usually bundles content and paid alongside it. We are the second kind, and we would rather say so than let the label imply we do less than we do.
Run & Advise
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What is included in a growth partnership each month?
An agreed scope across build, ads, CRO and strategy, set with you at the start and reviewed as priorities move. You are not buying a fixed block of hours.
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What does a maintenance plan cost, and what is in it?
A monthly plan buys a fixed block of developer hours with a written response time. What varies is the size of the block, which depends on how much your store changes month to month rather than on how big it is. We would rather agree a smaller plan you actually use than a larger one that quietly banks hours nobody spends.
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Will a speed app fix it?
Rarely on its own. A speed app is one more thing loading on every page, and it cannot remove the apps and script that are costing the time. Where the theme or the app stack is the problem, we fix that directly, which is cheaper to keep and easier to prove.
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What does a Shopify audit cover?
The storefront, your analytics, your ad accounts and the technical setup, including site speed, tracking and whether your data is being collected correctly in the first place.
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What do you need from us to start?
Read-only access to the store, your analytics and your ad accounts. We agree what is in scope, and what is explicitly not, before anything starts.
These are questions about the work. What it costs, how long it takes and what happens after a call are answered on the FAQ.
Trusted by the brands we build for
Who builds this
The stores do the talking.
Every photo here is a live store, not a portfolio slide. Cream Cornwall, Bessette and Waldo are client work; Powerlete and Fittr Nutrition are our own brands, built and run in-house, so we carry the same numbers we would show a client. That is the actual test of a Shopify expert: not a badge, though we hold those too, but a store that survives contact with real customers and real traffic.
Meet our Shopify experts


We have scaled our own brands, so we know exactly what yours needs.
About ElmsBuild & Migrate
We build the store, or move yours across without losing a thing.
Design, development, Plus, themes, apps and the integrations that hold a store together. The full build, not a slice of it split across three suppliers. As a certified Shopify Select Partner, every pixel earns its place: brand-true design built to convert, not a template with a logo dropped in. Migrating off whatever platform the store lives on now works the same way. The data, the URLs and the search rankings move with it, so launch day does not cost a single ranking. Cream Cornwall is one of the builds we have taken this route: a full migration onto Shopify, a rebuilt storefront, and the ongoing consultancy that keeps it moving after launch, not just at handover.
Grow & Convert
More revenue from the traffic you already pay for.
Conversion work, paid media across Meta, Google and TikTok run by certified partners, search built for how people actually look for things now, and the testing that settles which of it actually worked rather than which one we liked. More traffic is not always the answer. Our CRO work starts by finding exactly where a store is losing sales, then fixes it with precision testing and UX changes rather than a redesign for its own sake. Bessette is one partner engagement built this way: conversion, merchandising and paid media on Meta and Google, backed by a full domain migration that kept their search rankings intact through the move. One team owns the whole funnel, so a paid campaign and the landing page it sends traffic to are never split across two different people.
Givino
Client · development and SEO, with a full rebuild in progress
SEO & GEO
Organic search is two disciplines now, and one team should run both.
Technical work, content and keyword targeting, and the site architecture that actually moves rankings rather than a report saying it will, across ecommerce SEO, Shopify SEO and local search. Alongside it, generative engine optimisation for the growing share of buyers who ask ChatGPT or read an AI Overview before they ever open a page of results. The two are the same discipline now, and separating them into different suppliers is how a brand ends up optimised for a search behaviour its customers have already moved on from. Migrations are part of it too: a replatform or a domain move is where rankings are most often quietly lost, and keeping them is a job somebody has to have actually done before. The same people who build the store write the content and the internal linking that get it found, so nothing waits on a handover between two agencies who each think the other owns it.
- Organic
Run & Advise
Someone who knows the store, not a ticket queue.
A named developer on support, speed work that stays fixed instead of drifting back within a month, audits that arrive with an order to do things in rather than a list to feel overwhelmed by, and the senior brain on call when you need one without the full agency commitment. Every brand needs something different from a retainer, so our Ongoing Growth Partnerships are built around what is actually needed. Shopify development, marketing, CRO, lead generation, or several of those at once, under one team pointed in one direction. Powerlete is the proving ground for the same approach we bring to a retainer: we build it, run the marketing, and live with every number ourselves before it ever reaches a client dashboard.
- Desk
- Partner
Lead generation
Not selling on Shopify? The growth work still applies.
Paid media, conversion work, landing pages, email and testing are channel and funnel disciplines. None of them need a storefront. If a business wants qualified pipeline rather than a checkout, it is the same team, the same testing discipline and the same method we bring to a Shopify client, aimed at leads instead of carts. We build lead generation systems that work regardless of platform or industry, focused on qualified leads that convert into real revenue rather than a vanity metric on a dashboard. Fittr Nutrition is where the method gets proved on our own money first: our own supplements brand, built, marketed and run by us.
- Pipeline
Partners
A stack we have already tested, not a list of logos.
The Shopify app store lists thousands of apps, and choosing between them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform: Klaviyo for email and SMS, Gorgias for helpdesk, Loop for subscriptions and returns, Junip for reviews, Upstack Data for tracking and attribution, DataFeedWatch for product feeds. Every one of them runs on our own two stores before it reaches a client, which is why the recommendation you get is based on having paid for the thing rather than on who pays a referral. When we tell you something is not worth it, that is us having bought it and found out. And when a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.
How we use themThe agency that runs its own stores
100+
Brands built and grown
2018
On Shopify since
2
Own brands we run
26
Stores in the ledger
Start a conversation
Not sure which of these you need?
Most of our work starts as one of these and turns out to be another. Tell us what the business needs to do and we will say which it is.
Get in touch