AI Ecommerce & Shopify Agency
Every AI service here runs on Powerlete and Fittr Nutrition, our own stores, before a client is ever charged for it. Getting cited by AI search, making a catalogue legible to AI shopping agents, and automating the manual work underneath the business: three real services, priced and shipped, not a slide of buzzwords.
Get in touchWe put AI where it does real work, then prove it on our own stores.
Three named services carry the claim: AI SEO and citation work, agentic commerce readiness, and AI implementation inside your operations. Each has its own page, its own price and its own receipts, so nothing here has to be taken on trust.
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Own stores first, client stores second.
Powerlete and Fittr Nutrition are ours. Real ad spend, real customers, real consequences when something does not work. That is where every AI tactic on this page ships first.
It also makes us checkable: the AI ecommerce agency London brands can visit, and the AI ecommerce agency UK and US brands can verify from anywhere, because both stores are public and trading under their own names.
See the work
Powerlete
Our own store, where AI SEO ships first
Ecommerce AI SEO
Cited by ChatGPT, Perplexity and AI Overviews
AI assistants answer with quotable sources. We work on entity clarity, structured data an assistant can parse, and content written to be quoted rather than skimmed, so the store is the answer rather than a footnote. The same work runs on our own catalogue first.
Explore AI SEO
Fittr Nutrition
Our own catalogue, kept machine-readable
Agentic Commerce
Legible to AI Shopping Agents
Machine-readable catalogue data, accurate feeds and structured pricing, so an AI shopping agent can actually transact against your store rather than stall on a page it cannot parse. We keep our own catalogue agent-legible, which is how we know what the work involves.
Explore Agentic Commerce
AI Implementation
Automation Put Where It Removes Real Cost
We map how the business actually runs first, then put AI to work on the manual steps underneath it: built around your systems and your team, not a generic workflow bought off a shelf. If a step should stay human, we say so before anything is built.
Explore AI Implementation
Why Brands Choose Elms
Run on Our Own Money Before It Reaches Yours
We are Shopify Experts and a Plus Partner, and we run Powerlete and Fittr Nutrition ourselves. Every AI claim on this page has been paid for with our own ad spend and checked against our own revenue. What we do not sell as an AI service, design and development tooling included, we say plainly rather than dress up.
Get in touchFAQs
Is an AI ecommerce agency the same as an AI SEO agency?
Related, not identical. AI SEO is one of the three things this covers: getting a store cited by ChatGPT, Perplexity and AI Overviews. An AI ecommerce agency is the wider claim, that AI is used across SEO, catalogue data and internal automation, not bolted on to one of them.
What is the best AI ecommerce agency for a Shopify store?
The honest answer is not us by default: it is whichever agency can show AI work on their own revenue, not only a client’s. Powerlete and Fittr Nutrition are our own stores, and every AI tactic here has run on them before it goes anywhere near a client’s.
Do you actually build with AI, or just talk about it?
Three specific things, each with its own service page: AI SEO and citation work, agentic commerce readiness for AI shopping agents, and AI implementation inside a client’s own operations. If a claim is not one of those three, it is not something we sell.
Do you use AI in design and development work too?
As internal tooling, yes. As a named service, no. Some agencies sell AI-in-creative and AI-in-development as separate lines; we do not, because the three services above are where the claim can be checked. Anything we use internally shows up in the speed and price of ordinary work, not on an invoice of its own.
Is agentic commerce something we need yet?
Depends on the store, not the hype cycle. It is a real, young discipline, so the useful first step is usually an honest read of whether your catalogue and feeds are even machine-readable today, not a rebuild on spec.
Why is there no client case study for AI work on this page?
Because there is no named one to show yet, and we do not borrow a client’s name for work that page does not claim. The proof on this page is our own two stores, which are public and checkable. The day there is a named AI case study, it will be here.
Every tactic on this page has already been run on our own stores, with our own money.
Powerlete & Fittr Nutrition, our own brands
Shopify Experts
Let’s talk AI, ecommerce & Shopify.
A 20 minute call with the team that will actually build it. We reply within 24 hours, and the first honest answer may be that you do not need an AI service at all.
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