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Web design & search · Architects

SEO for architects that turns portfolio traffic into enquiries.

A practice’s own portfolio proves the work, but it rarely proves it to the person about to commission a project. The site has to convert that credibility into an enquiry, with enough detail attached that it is worth a first call.

01 Why architecture practices work with us

The portfolio has to lead somewhere

A beautiful project gallery with no path to an enquiry is a magazine, not a conversion tool. We build and keep rebuilding the site so every project photograph sits near a way to ask about a project like it, rather than leaving the visitor to hunt for a contact page.

One team for the site, the ads and the search

An architecture practice does not want three suppliers to referee. We build the site, run the Google and Meta ads, and do the search work behind it, so the click the ads paid for lands on a page built to convert, wired into the CRM you already run so a lead is tracked rather than retyped. Built to hold as you scale it, across the UK and the US.

See that work

The brief question is where most sites go quiet

A prospective client wants to know roughly what a project like theirs involves before they will pick up the phone: scale, planning risk, how you work. We build that information in rather than leaving it to a first call to establish.

Architecture website design and search are the same job here

Splitting architect website design from the search work usually means a beautiful site nobody finds, or traffic landing on pages that were never built to convert. We do web design for architects and the search behind it together, so the project pages that rank are the ones built to lead somewhere.

02 How a portfolio reaches somebody about to commission

The portfolio proves the work to people who already read architecture, and rarely to the person about to spend a year and a great deal of money on it. Nothing here is a lead you buy from us. It is a machine you own: projects explained as well as photographed, search aimed at the brief rather than the profession, and an enquiry that shows whether the project is real.

  1. The photographs prove it to peers, the story proves it to clients

    A client is not reading the massing. They are wondering whether you can be trusted with a building, a budget and a planning committee. What the brief was, what the constraint was, what it cost and how long it took, beside the pictures, is what converts somebody who is not an architect.

  2. Planning is the fear, so it is the thing worth addressing

    Most private clients are quietly terrified of refusal, conservation officers and delay. A practice that explains how it handles planning, and how often that goes well, is answering the real question rather than the one being asked politely.

  3. Search finds the brief, not the profession

    People search a project and a place: a loft in a conservation area, a barn conversion, a school extension. Those are winnable and they reach somebody with a specific job, where the generic professional term reaches students and directories.

  4. Fee structure is the conversation everybody avoids

    Percentage, stage fees, and what the work stages actually mean in money. Explaining it on the site produces more serious enquiries than any project page, because the people who understand it are the ones who proceed.

  5. Qualification shows whether the project exists yet

    Site or property, what they want to do, whether planning has been considered, the budget and the timescale, asked at the enquiry, separates a commission from a daydream. Where the first meeting is unpaid, that is where the margin is protected.

03

SEO and architect marketing questions, answered

What experience do you have with architecture practices?

The work an architecture practice needs is the work we do: a site whose job is the enquiry rather than a checkout, ads that have to pay for themselves, and search that keeps the right work coming in. What we do is the whole engine: Google Ads and Meta for the enquiries you need this month, SEO for the ones that keep arriving without a media budget behind them, and a funnel between the two that brings the cost per lead down and qualifies what reaches your team. It connects to the CRM you already run, so a lead is tracked rather than retyped, and it is built as a foundation you can scale on rather than something that breaks at three times the volume. Founder-led, 100+ builds across the UK and the US. Tell us how your project enquiries arrive today and we will show you where the site, the ads and the search move first.

Do you only build Shopify sites?

No. Shopify is where most of our work sits because most of our clients sell products online, and an architecture practice usually does not sell that way. We build on whatever fits the job. This site runs on Astro and Cloudflare, and the surfacing contractor runs on WordPress.

Can the site handle a large project portfolio without becoming slow?

Yes, that is largely an image and structure problem rather than a hosting one. We build the gallery and project pages so heavy photography loads fast, which matters more here than in most sectors because the imagery is the argument.

Do you write the project descriptions, or do we?

We structure and write around what you give us. The project detail, the brief, the planning story, is yours to provide; we make sure it is presented in a way that leads a reader toward an enquiry rather than reading as a caption.

Do you run search or paid media for architecture practices?

Yes, matched to how the practice actually wins work. Architecture search is often local and reputation-led, so we would scope it around that rather than a generic national campaign.

What does SEO for architects actually involve?

Mostly three things: making the project pages findable for the kind of work someone is searching for, making the practice findable locally, and making sure the pages that do rank carry a way to enquire. It is closer to structuring what you already have than to publishing volume, because a practice’s projects are the asset and most sites bury them.

Do you run ads for architecture practices, and are they worth it?

Sometimes, and less often than for most sectors we work with, which is worth saying before you spend anything. Practices win work through referral, planning records and reputation far more than through search advertising, and the commissions large enough to justify a click price rarely start with someone typing architect into Google. Where it does work is a defined residential service in a defined area, and we would keep it small and prove it.

Who owns the rights to our project photography, and does it matter online?

It matters and it catches practices out regularly. Architectural photographers typically license use rather than transfer copyright, and a licence for a print award entry does not automatically cover a website, social media or a third-party listing. We would rather check the licences before we build the portfolio than take images down afterwards.

Should we write about planning permission and the RIBA stages?

Yes, and it is the strongest organic content a practice has. Clients search what the stages mean, what an extension needs, how long planning takes and what it all costs, long before they search for a practice, and answering that properly puts you in front of them a step earlier than your competitors. It also does the qualifying job your first meeting currently does.

How do we turn portfolio browsing into an actual enquiry?

By putting something concrete at the end of the browse. Portfolios are enjoyable and passive, and most practice sites end a project page with nothing at all, so the visit finishes politely. A project page that closes with the scope, roughly what that kind of work involves and a way to start a conversation converts several times better than a contact page in the navigation.

Do you work as an architect marketing agency as well, or only on search?

Both, and usually together. Some practices come to us as an architecture marketing agency and take the search later; some already have a site they like and only want the search fixed. We scope whichever half is actually the constraint rather than selling the pair by default. Architect website design and the search behind it are priced separately for exactly that reason.

Can you remarket to people who browsed the portfolio but never enquired?

Yes, and for a project this size it usually matters more than the first visit did. Most prospective clients look at several practices before deciding, so we set up remarketing to the people who already spent time on your work rather than only chasing new visitors.

Tell us what you need

Ads, SEO, web design, web development and lead generation for architects, from one team. Tell us what you are after and we will reply personally. No wizard, no ten questions.

Stores we build and grow

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