Grow & Convert
Lead Generation
Qualified leads, not vanity metrics.
(opens in a new tab) We build lead generation systems that work - regardless of your platform or industry. From paid media to landing page optimisation and full-funnel strategy, we focus on delivering qualified leads that convert into real revenue for your business.
Certified, not badge-only We build lead generation for ecommerce brands, B2B and service businesses across the UK and the US.
Read the Black Sand case studyAn enquiry is only worth what it turns into. We agree what a good lead looks like before anything launches, and build the tracking to follow it past the form, so the number you judge us on is customers, not clicks.
Sectors we work inEcommerce lead generation
How we build a lead generation system
Nothing goes live until we have agreed with you what a qualified lead is. That definition decides the channels, the landing pages and the tracking, and it is what every report is measured against.
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Discovery
We start by understanding your business, your target audience, and what a quality lead looks like for you. This shapes everything we build.
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Strategy and Planning
We build a full lead generation strategy covering channels, messaging, audience targeting, and funnel design before a single campaign goes live.
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Build and Launch
Campaigns, landing pages, and tracking are built and launched with everything in place from day one so performance is measurable immediately.
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Optimise and Scale
We continuously optimise based on real performance data, cutting what is not working and scaling what is, with regular reporting keeping you fully informed throughout.
Lead generation agency
Why we qualify leads before they reach you
Lead volume is easy to buy. Lead quality pays the bills. We build systems that bring you enquiries worth quoting for, then qualify them before they reach your calendar.
This is our one service that is not Shopify-only. We run lead generation for B2B and service businesses as well as ecommerce brands, across the UK and the US, through paid, organic and outbound channels.
It suits businesses with a sales process and someone to run it. If enquiries already arrive faster than your team can answer them, more leads make the problem worse: fix the follow-up first and the same volume will earn more.
- Platform-agnostic: we work with any business, any platform
- Qualified leads, not just volume
- Full-funnel approach from awareness to conversion
- Transparent reporting tied to real outcomes
Lead generation services
What our lead generation service includes
Three jobs, in order: find the people worth reaching, turn a visit into an enquiry, and prove which part of the spend produced the customers.
Finding the buyer
Audience Research and Targeting
We research your ideal customer in depth - their behaviour, their pain points, where they spend their time - so every campaign is built on solid audience intelligence.
Paid Social Lead Generation
Meta, LinkedIn, TikTok, and more - we build and manage paid social campaigns specifically designed to generate qualified leads at the lowest possible cost per acquisition.
Google and Search Lead Generation
Capture high-intent prospects at the moment they are actively searching for what you offer. We build and manage Search, Display, and Performance Max campaigns focused on lead volume and quality.
Turning a visit into an enquiry
Landing Page Strategy and Optimisation
A great ad means nothing without a great landing page. We design, test, and optimise landing pages built specifically to convert your target audience into leads.
Lead Nurture and Email Sequences
Getting a lead is the start, not the finish. We build email nurture sequences that keep prospects engaged and move them through to a conversation or purchase.
Proving what paid
Funnel Tracking and Attribution
We set up clean, accurate tracking across your entire lead generation funnel so you always know where your leads are coming from and what they are worth.
Qualify
Sorting the enquiries worth quoting for from the ones that are not, before anyone on your team spends time on them.
B2B lead generation
A trade enquiry form that sorts buyers before anyone replies
Black Sand came to us in 2022 with no storefront at all. Deals were quoted and closed in a WhatsApp thread, which works until the enquiries arrive faster than anyone can sort them.
We built the trade store and the qualifying funnel in front of it: a buyer says who they are, where they import to and how many containers a year, and that decides what they see. Its search, lead generation and paid ads are still ours to run.
Paid, organic and outbound
Where the enquiries come from
Every channel trades speed against cost over time. We pick them by where your buyers already spend their attention, and set the expectation channel by channel before you spend anything.
| Channel | First enquiries | Over time | Best for |
|---|---|---|---|
| Paid social | Within days | Stops when the spend stops | Buyers who are not searching for you yet |
| Google search | Within days | Stops when the spend stops | Buyers already searching for what you do |
| Organic search | Months | Compounds, and keeps working without spend | A market where you can own the answers |
| Outbound | Months | Compounds as the list and the message sharpen | A defined list of accounts worth pursuing |
Convert
The page the ad lands on, the follow-up after the form, and the tracking that says which of them produced the customer.
Smart Surfacing Solutions
Site, tracking, paid media and the lead funnel
Lead generation for service businesses
A contractor’s site rebuilt around one question: did they call?
Smart Surfacing Solutions lays tarmac and resin for roads, driveways and car parks. It sells jobs, not products, and every job starts with an enquiry.
We redesigned the WordPress site, built the funnel their Meta and Google Ads land on, and set up the tracking that traces each enquiry to the ad, the search or the page behind it. The site, the search and the paid media still run through us.
Poppy Elder
Build, paid, email and support
Ecommerce lead generation
Keeping a considered purchase warm until they are ready
Poppy Elder makes bespoke engagement rings set with unusual stones. Nobody buys one on impulse: they spend months deciding, and most want to talk to the person who will make it.
We built the store, then took on the paid ads and the email behind it on a retainer, so the follow-up is still there when they come back ready to start that conversation.
Reviews on the Shopify Partner Directory
Merchants, in their own words.
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From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.
Tacky And Upsetting Store build or redesign · April 2026
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The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
ARTMARTIAL Store build or redesign · April 2026
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I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.
Reveliér Studios Business strategy guidance · April 2026
How we work with you
Funnel build
A fixed scope: the tracking, the landing pages, the forms and the routing, and the first campaigns pointed at them. You own everything we build, whoever runs it afterwards.
ProjectManaged lead generation
We run the channels and the pages they land on, month to month, and report on what closed rather than what arrived. What Smart Surfacing Solutions and Black Sand run with us.
MonthlyAudit and advice
Your team runs the campaigns. We read the funnel end to end, agree the lead definition with you, and show where enquiries leak between the ad and the call.
AdvisoryIs this the right thing to buy from us?
Worth a conversation
- You have a sales process and someone to run it
- Paid traffic lands on a homepage and hopes
- Nobody can say which ad produced last month’s best customer
- Cost per lead looks fine and the pipeline does not
Probably not this, yet
- Enquiries already arrive faster than your team can answer them
- Nobody owns the follow-up
- You want volume now and will sort out quality later
- Everything you sell is bought in one visit, with no conversation
Keep reading
Everything around a lead generation system
The channels
What the leads land on
The brands behind the stores we build and run.
Partners
Tools we have already run on our own stores.
The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.
How we use them
Straight answers
Is lead generation only for ecommerce brands?
No. This is our one service that applies whatever you sell. We run it for B2B and service businesses alongside ecommerce.
What counts as a qualified lead?
We agree the definition with you before anything launches, based on budget, timing and fit. Enquiries that miss it never reach your calendar. The definition gets revisited once real leads start landing, because the criteria you set in theory rarely survive contact with the first twenty conversations.
Do you run outbound as well as inbound?
Both. Paid, organic and outbound, picked by where your buyers already spend their attention. What we happen to enjoy running does not come into it.
Who follows up on the leads?
Your team, because the close belongs with you. We build the sequences and the routing so nothing sits unanswered while you get to it.
Do you generate leads in the US as well as the UK?
Yes. We run campaigns into both markets, with separate messaging where the buying process differs. A US buyer and a UK buyer rarely respond to the same wording.
How quickly do leads start coming in?
Paid channels can produce enquiries within days. Organic and outbound compound over months. We set the expectation channel by channel before you spend anything.
How do you stop us paying for leads that never convert?
By agreeing what a good lead looks like before launch, then reporting on what closed rather than what arrived. Cost per lead flatters a campaign that fills your inbox with the wrong people. Cost per customer tells you whether the channel works, and that is the number we optimise against.
Tell us where your enquiries come from
Send the site and what a good lead is worth to you. We reply personally, and if the honest answer is that the follow-up needs fixing before the volume does, that is the reply you get.
Stores we build and grow
Start a conversation
Talk to the people who would run it.
Send us the site and the numbers you have. We will come back with where the enquiries are leaking, what we would change first, and whether we are the right people to do it.
UK and US brands buy this from the same senior team, and the American day is covered from the start of it rather than the end. How we work with US brands.
Get in touch