Grow & Convert
Paid Ads & Performance Marketing
Ads that pay for themselves.
(opens in a new tab) Before we create a single campaign, we go deep on your brand: who you are, who your customers are, and where the real growth opportunities lie. Strategy comes first. Everything else follows.
The brands whose ad spend we answer for.
Certified, not badge-only We run paid ads for ecommerce brands across the UK and the US, and for the two stores we own.
Read the case studiesAn ad account that cannot show you profit is a hobby. We run Meta, Google and TikTok for ecommerce brands against the standard we hold our own stores to: the spend comes back with more than it cost, or it stops.
Our servicesHow we work
How we run paid media for ecommerce brands
The same four steps on every account, our own included. Nothing scales before the tracking underneath it can be believed.
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Brand & Market Audit
We analyse your current performance, your competitors, and your market position to understand where the biggest growth opportunities are before building your strategy.
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Strategy Development
We build a comprehensive channel strategy and 90-day roadmap, prioritising the highest-impact activities for your brand based on budget, goals, and market opportunity.
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Campaign Launch
Campaigns go live with meticulous tracking and attribution in place from day one, so every pound spent is accounted for and every result is measurable.
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Optimise & Scale
We review performance weekly, doubling down on what works and cutting what doesn't, scaling your winning campaigns and continuously improving returns over time.
Tested
Our own two brands, where every paid angle spends our money before it spends yours.
Ecommerce performance marketing agency
Every angle runs on our own ad account first
Powerlete is our own sportswear brand, selling into around 25 markets through Shopify Markets. We run it on real ad spend, with real customers, and we feel every number we quote.
When we test a paid-social angle, a new landing section or a checkout change, it runs here first, on our own money. What survives is what reaches a client account.
Fittr Nutrition
Our own brand, built and run
Ecommerce marketing services
Our second brand, where the ads and the store pull one way
Fittr Nutrition is our supplements brand, best known for its creatine gummies. Like Powerlete it is ours: we built the store, we run the growth, and we carry the risk.
We run the whole operation in-house, so the ads, the creative and the retention flows all move in one direction. Subscriptions have run on Loop since its first day of trading.
Ecommerce PPC services
What our paid ads and performance marketing covers
Three platforms run as one budget, and the plumbing under them that decides whether the numbers can be trusted at all.
Paid social
Facebook and Instagram
One ad set across both placements, with creative scaled on what sells rather than what gets liked.
TikTok
Run alongside Meta by the team that makes the creative, because it rarely survives a hand-off.
Search and Shopping
Google Search
High-intent shoppers at the moment they are ready to buy, with the search terms you pay for checked weekly.
Shopping and Performance Max
Product feeds kept clean enough that the products with margin carry the budget.
Under the ads
Server-side tracking
Conversion APIs alongside the pixel, because browser-only tracking under-reports.
Margin reporting
Contribution margin and blended return on the front page; reach in the appendix.
Built and run
Stores we built, and the ads that fill them: one team on the page and the traffic, so a bad week has one owner.
Knack Snacks
Paid ads, email and support
Ecommerce marketing agency UK
The store and its traffic as one conversation
Knack Snacks sells high-protein chocolate snacks direct in the UK and the US. We built the store subscription-first on Horizon, with the frequency choice inside the product page.
Then the demand side. We run their paid ads, email and day-to-day support, so the store and the traffic arriving at it are one conversation rather than two agencies blaming each other.
Poppy Elder
Build, paid, email and support
Ecommerce PPC strategy
Ads for a purchase that takes months
Poppy Elder makes bespoke engagement rings set with unusual stones. Nobody buys one on impulse: they spend months deciding, and they talk to a person first.
So the ads aim at the point where the search begins, which in this category is early and quiet, and the email carries the length of the decision. We run both on a retainer.
Waldo
Site build, SEO and paid ads
Digital marketing for ecommerce
Paid and search, run side by side
Waldo makes Swiss automatic dive watches and sells them direct. A direct brand has no shop window it did not build itself, so the store and the traffic reaching it are one job.
Watch buyers research for months, mostly in a search box. We built the site and run the SEO, with paid ads alongside so the brand is not waiting on organic alone.
Art Martial Clothing
Store build and paid media
Facebook ads management services
Problems in a Meta account nobody had spotted
Art Martial sells graphic streetwear direct. We built the store, we run their paid media, and we consult on the rest.
One consultancy session, spent inside their Meta account, found and fixed problems in their setup they did not know were there. Their own words on it are further down this page.
Ecommerce ads agency
What a paid media retainer should actually buy
| What you are paying for | A supplier per channel | One team on the account |
|---|---|---|
| What the report leads on | Reach, clicks and platform ROAS | Contribution margin and blended return |
| Who owns the ad accounts | Often the agency | You, throughout |
| Tracking | The browser pixel | Pixel plus server-side and conversion APIs |
| Where budget goes | Campaign by campaign | Product by product, by margin |
| Meta, Google and TikTok | A supplier each | One budget, one team |
| Before a retainer | Straight to launch | A PPC audit, findings yours either way |
| Where a new angle is tested | On your account | On our own two brands first |
Measured
Tracking, feeds and paid channels that each do a named job, so a budget grows on numbers it can trust.
Ecommerce PPC management
Spend that grew only as the tracking under it improved
Bessette sells new, curated designer fashion at a discount. Two founders run it, and we work closely with both on conversion, merchandising and paid media.
We run Meta and Google for them, with spend scaled up as the tracking underneath it improved, and product feeds for Merchant Center and Facebook localised for each market.
Ecommerce paid search agency
Two paid channels, two different jobs
Black Sand sells branded drinks and snacks to importers by the forty-foot container. We built their trade store in 2022 and still run its search, lead generation and paid ads.
Google catches buyers already searching for container prices. Meta does the part Google cannot, putting the brand in front of importers before they have started looking.
Reviews on the Shopify Partner Directory
Merchants, in their own words.
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From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.
Tacky And Upsetting Store build or redesign · April 2026
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The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
ARTMARTIAL Store build or redesign · April 2026
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I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.
Reveliér Studios Business strategy guidance · April 2026
Given to us directly
Inside the Meta account.
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One session with [the team] materially moved us forward as a brand. [They] diagnosed and fixed problems in our systems that we didn’t even know existed, watching [them] navigate the back end of Meta, it’s genuinely hard to keep pace with [their] level of knowledge. [They’ve] had a massive impact on our growth in the time we’ve worked together. We’d highly recommend both [the team] and [their] expertise to any brand looking to move forward.
Matthew Henderson, ARTMARTIAL Consultancy · Given to us directly, by email, September 2026
How we work with you
Account audit
A PPC audit before any retainer: which search terms you are paying for, where spend is wasted, whether the tracking can be believed. You keep the findings either way.
Fixed scopeManaged accounts
Your paid channels run as one budget by one team and reported on contribution margin. What Knack Snacks, Poppy Elder, Waldo and Black Sand run with us.
MonthlyConsultancy
Your own people run the accounts; we audit the setup, direct the work and step in where it helps. The ecommerce marketing consultant route, and how Art Martial first worked with us.
AdvisoryIs this the right thing to buy from us?
Worth a conversation
- A product that already sells, with margin to reinvest
- Spend is climbing and nobody can say what it returns
- The pixel is the only tracking on the account
- Meta, Google and TikTok sit with three different suppliers
Probably not this, yet
- The conversion rate or the margin is the real problem
- Spend is low enough that a management fee would eat the return
- You sell a service rather than products, and want search ads
Keep reading
Everything around an ecommerce ad account
Around the ads
The store the ads land on
The brands behind the stores we build and run.
Partners
Tools we have already run on our own stores
The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.
How we use them
Ecommerce marketing
What the names on the brief mean
We buy media for our own brands daily, on our own money. That changes how you read a dashboard. We work with UK and US advertisers, and we report on contribution margin, because a slide full of reach has never paid anyone’s wages.
Search ecommerce marketing on its own, with no qualifier, and the query could mean any channel: SEO, email, paid or CRO. What follows here is specifically the paid half of it, run as one system with clear numbers, because a channel nobody reports on properly is a channel nobody can trust with a bigger budget.
The naming keeps splitting further. An ecommerce ad agency, an ecommerce performance marketing agency or an ecommerce content marketing agency each emphasise a different slice of the same paid work; an e-commerce marketing agency, spelled with the hyphen, is no different from the version without one. An ecommerce marketing consultant sits apart from all of them: someone directing your own team rather than running the campaigns themselves, which is the cheaper route when you already have the people. Whether you search for an ecommerce ppc agency or a ppc agency for ecommerce, you are describing the same job: one team running the accounts, the creative and the reporting together rather than three suppliers passing numbers between them.
Meta is the billing platform; Facebook and Instagram are the surfaces people actually search for, which is why the vocabulary splits the way it does. A facebook ads agency and a facebook advertising agency are one request in two registers, and facebook ads agencies in the plural is almost always somebody comparing three at once rather than hiring. What sits behind every one of those names is facebook ads management services: account structure, creative testing and reporting run as a single job instead of three suppliers passing numbers between them. An instagram ads agency is not a different hire either, because the placements share an ad set, and splitting them across two teams is how a budget ends up bidding against itself.
One platform along, the same thing happens again. A tiktok advertising agency, a tiktok ad agency and a tiktok advertising company are three names for one job, and we run it alongside Meta rather than as a separate line, because the creative that works there rarely survives being handed to a team that did not make it. Whether the brief arrives asking for facebook advertising services, for a facebook ads company, or for all of it under one roof, the answer is the same shape: one team on the accounts, the creative and the numbers, reporting on contribution margin rather than reach.
Straight answers
Which ad platforms do you run?
Meta, Google and TikTok, as certified partners. We spend on all three for our own brands as well as for clients.
Is there a minimum ad spend?
Below a certain spend the management fee eats the return. We will tell you when that is the case rather than take the retainer, because you are better off putting the money into the ads.
Do you need access to our ad accounts?
Yes, and you keep ownership throughout. We work inside your accounts so the pixels, the data and the learning stay with you if we ever stop working together.
How do you report on paid media?
On contribution margin and blended return. Impressions and reach go in the appendix if you want them; the front page carries the numbers that tell you whether the account made money.
Can you run ads in both the UK and the US?
Yes, as separate accounts with separate creative where the markets differ. Copy that lands in Manchester often misses in Miami, and running one account across both hides which is which.
What if we already have an ads agency?
We will audit what they are doing before suggesting you move. Sometimes the account is sound and the problem sits on the site instead, which is cheaper for you to hear early than late.
How is tracking handled now that cookies are unreliable?
Server-side tracking and the platforms’ own conversion APIs, set up alongside the pixel rather than instead of it. Browser-only tracking under-reports, and an account optimising on bad data spends your money in the wrong places.
Are you an ecommerce marketing agency, or specifically PPC?
Specifically the paid and performance half of ecommerce marketing agency work, which is worth being clear about upfront. Plenty of ecommerce marketing agencies bundle SEO, email and paid together under one retainer; we run this slice properly rather than spreading thin across all of it, and we work alongside whoever runs the rest if that is not also us. If you are comparing us against a full ecommerce advertising agency offer, ask what actually gets senior attention inside it.
What do ecommerce PPC services actually include?
Ecommerce ppc management day to day, plus the strategy work most agencies skip: audience structure, feed quality, and which products actually deserve budget. Ppc for ecommerce specifically means product-level decisions a generic ecommerce ppc company handles as one undifferentiated campaign. That is usually where the wasted spend hides.
How does this compare to a general digital marketing agency ecommerce brands use?
Digital marketing for ecommerce covers a lot of ground, from social content to email to paid, and a digital agency for ecommerce that does all of it usually does none of it exceptionally. We are the paid and performance piece specifically. If your ecommerce marketing digital plan already has someone good on content and email, we slot in next to them rather than replacing them.
What should an ecommerce PPC strategy actually cover?
An ecommerce ppc strategy starts with which products can carry the margin for paid traffic at all, before a single ad is built. Most ecommerce marketing companies skip that step and go straight to campaign structure. As an ecommerce paid search agency specifically, ecommerce ppc marketing is most of what we do, so the strategy work is not an add-on we bill separately, it is the first thing.
Is there a difference between an ecommerce ads agency and an e-commerce ad agency?
No, just a spelling preference. Whether you search ecommerce ads agency or e-commerce ad agency, or write it as e-commerce PPC rather than ecommerce PPC, you will find the same page and the same team. We are not fussy about the hyphen.
Do you call yourselves a shopify marketing agency, or specifically an ecommerce marketing company?
Either fits, and an ecommerce marketing firm is the same team again. Shopify marketing agency is accurate for most of our clients, since most sell on Shopify; ecommerce marketing services covers the same work for a brand on a different platform. If you searched an ecommerce marketing agency uk based, or best ecommerce marketing agency, the honest answer is to ask what they last shipped rather than take the label at face value, the same test we would want applied to us.
Are you an ecommerce marketing agency london based, or do you work further afield?
We are London-headquartered and work with brands across the UK and the US on the same footing. The reason to pick a London agency is not proximity, it is whether the senior people you speak to are the ones running the account.
Can you audit an existing PPC account before we commit?
Yes, and it is the usual starting point. A ppc audit tells both of us whether the account is worth scaling before any retainer begins: which search terms you are actually paying for, where spend is wasted, whether the tracking can be believed, and what the platform is optimising toward. You keep the findings either way.
Do you run paid social as well as Google?
Yes. We are a paid social advertising agency as much as a search one: Meta and TikTok run alongside Google Ads and are budgeted as one system rather than competing channels, because that is how the revenue actually arrives for most DTC brands.
Tell us what the account needs to do
Send the store URL and what the ads are costing you. We reply personally, and if the honest answer is that the spend should go somewhere else first, that is the reply you get.
Stores we build and grow
Start a conversation
Talk to the people who would run the account.
Book a call or send a note. We will come back with what we would change first, what it would cost to run, and whether we are the right people to do it.
Get in touch