Which subscription setup do you build on?

We build on Shopify’s subscription tooling and the established apps in the space, chosen to fit how you sell rather than by default. The aim is a clean plan structure, a portal customers can actually use, and reliable billing. A subscription ecommerce agency earns its fee on the second month rather than the first, which is a different brief from a DTC ecommerce agency optimising a single checkout.

How do you reduce subscription churn?

By building for it: sensible plan options, an easy pause-instead-of-cancel path, dunning on failed payments, and email and SMS flows timed to the customer lifecycle. We tune these on our own brands, so we bring you what has actually moved our numbers.

Can you migrate our subscriptions without losing customers?

Subscription migrations are delicate because live billing and customer data are involved, so we plan them carefully and test before anything goes live. We run the move end to end rather than leaving the risky part with you.

Do you work with DTC brands beyond subscriptions?

Yes. We are a DTC Shopify agency first, and subscription is one lever; we build the whole DTC store around repeat purchase, from acquisition through to retention. We run our own DTC brands, so we build for the model as operators, not just developers.

Shopify agency · Subscription & DTC

A Shopify agency built for subscription brands.

Subscription is where DTC margin lives, and it is also where stores get complicated: plans, portals, dunning, churn and the flows that hold it all together. We build subscription-first Shopify stores, and Knack Snacks, one of the brands we work with, is built the same way from the ground up.

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01 Why subscription brands work with us

We build subscription-first

Knack Snacks is built subscription-first on Shopify, from the offer on the product page to the customer portal and the reorder path. We treat subscription as the core of the store, not a bolt-on you add later.

We run retention on our own brands

Powerlete and Fittr are ours, run in-house with the email and SMS flows that keep customers coming back. The churn-reduction tactics we bring you are the ones we run on our own subscription revenue.

Real UK DTC brands, built and grown

WUKA, the leak-proof reusable period underwear brand, is a UK Shopify store we build and grow. We work with DTC brands where the whole model depends on customers coming back, not on a one-off sale.

02 The work

Real subscription and DTC brands we build and grow. Judge them first hand.

WUKAPeriod underwear · UK DTC brand

Knack SnacksHigh-protein snacks · subscription-first

03 Subscription & DTC Shopify questions, answered

Which subscription setup do you build on?: We build on Shopify’s subscription tooling and the established apps in the space, chosen to fit how you sell rather than by default. The aim is a clean plan structure, a portal customers can actually use, and reliable billing. A subscription ecommerce agency earns its fee on the second month rather than the first, which is a different brief from a DTC ecommerce agency optimising a single checkout.
How do you reduce subscription churn?: By building for it: sensible plan options, an easy pause-instead-of-cancel path, dunning on failed payments, and email and SMS flows timed to the customer lifecycle. We tune these on our own brands, so we bring you what has actually moved our numbers.
Can you migrate our subscriptions without losing customers?: Subscription migrations are delicate because live billing and customer data are involved, so we plan them carefully and test before anything goes live. We run the move end to end rather than leaving the risky part with you.
Do you work with DTC brands beyond subscriptions?: Yes. We are a DTC Shopify agency first, and subscription is one lever; we build the whole DTC store around repeat purchase, from acquisition through to retention. We run our own DTC brands, so we build for the model as operators, not just developers.

Whichever industry, the work is one of three shapes: a new build, a migration, or an ongoing growth partnership.

Also built for: Homeware & interiors · Supplements & nutrition · Activewear & sportswear · B2B & wholesale · Food & drink · Fashion & clothing · Beauty & wellness

Building or moving a subscription store?

A 20-minute call with the team that will actually build it. We reply within 24 hours.

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