Run & Advise
Shopify Audit and Strategy
What to fix, and when.
(opens in a new tab) A Shopify audit from Elms Agency goes beyond surface-level fixes. We dig into your UX, conversion funnel, performance, and growth strategy to give you a clear, prioritised action plan that makes a measurable difference.
Every one of these stores was audited before we touched it.
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WUKA Period underwear -
Nour Hammour Luxury fashion -
Black Sand FMCG distribution -
Knack Snacks High-protein snacks -
Cream Cornwall Coastal homewares -
Bessette Luxury fashion -
Poppy Elder Fine jewellery -
Fittr Nutrition Supplements · our own -
Givino Food & drink -
Caorunn Gin Premium Scottish gin -
Waldo Swiss watches -
Bordeaux12 Vintage designer fashion
Certified, not badge-only We audit Shopify stores for brands across the UK and the US, and hand back the order to fix them in.
Read the case studiesEvery store we build, we audit first, so the plan is written against what is actually there. On a store we did not build we arrive with no attachment to the decisions already made, which is most of what an outside audit is worth paying for.
Our servicesShopify audit and strategy
How we audit a Shopify store
Four steps, scoped with you before the first one starts, so you know what you are getting and what it will take.
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Briefing
We start with a detailed briefing to understand your goals, pain points, and what success looks like for your brand before the audit begins.
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Deep Dive Audit
Our team conducts a thorough review across UX, performance, conversion, SEO, and your app stack, benchmarking against best-in-class Shopify brands.
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Findings and Recommendations
We compile everything into a clear, prioritised report with specific, actionable recommendations ordered by potential impact.
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Strategy Session
We walk you through the findings together, answer your questions, and help you plan the next steps, whether that's working with us or your own team.
Seo audit services
Why a Shopify audit beats guesswork
You know something is wrong. An audit tells you what, and which order to fix it in. We work through your store, your analytics and your ad accounts, then hand you a prioritised list with the likely revenue impact of each item.
People arrive here having searched for a few different things and meaning much the same one. An seo audit and a website audit overlap heavily on a store, because the technical work that decides whether Google can crawl a catalogue is the same work that decides whether it loads quickly for a customer. A technical seo audit is the narrower version of that, and a website seo audit the same thing again under a third name.
- Objective, expert review from a certified Shopify Plus Partner
- Prioritised action plan so you know exactly what to fix first
- Covers UX, performance, conversion, SEO, and growth strategy
- Delivered with full context of what your competitors are doing
Read the store
The experience, the funnel and the speed: what a customer meets, and where it costs you a sale.
Shopify store audit
We read the store the way your customer reads it
We walk through your experience as a customer would, identifying friction points, confusing navigation, and missed opportunities at every stage of the journey.
It is done on your own store, on a phone, by people who ship Shopify themes for a living. Powerlete is our brand, so the first version of every finding is one we have already had to act on ourselves.
WUKA
Store build, then conversion testing
Ecommerce strategy
Where the funnel leaks, and what the leak is worth
From landing page to checkout, we analyse where visitors are dropping off and why, with clear recommendations to improve conversion at each step.
A drop-off is only worth fixing if it is worth money, so every item comes back with a number beside it. WUKA sold into a category that had to explain itself first, and we ran the conversion testing that decided which explanations earned their place.
Website audit
Speed is a revenue number before it is a score
Slow pages lose sales. We audit your Core Web Vitals, page load times, and frontend performance across devices and flag exactly what needs to change.
We hold our own builds to a Core Web Vitals budget set before the design starts, because speed is cheap during a build and expensive to retrofit. On a store we did not build, the audit is where that budget gets worked out backwards.
Seo audit report
What our Shopify audit and strategy covers
One document, ordered by what each item is likely to be worth rather than by what was easiest to find. Written so any competent team can act on it, including yours.
What the customer meets
A journey walkthrough
Your store, on a phone, annotated where a customer would hesitate or give up.
A funnel drop-off map
Landing page to checkout, step by step, with what each step is currently worth.
What the machine does
A Core Web Vitals baseline
Measured on real devices, so the next measurement has something to beat.
An index and redirect check
What Google can reach, what it is ignoring, and which old URLs go nowhere.
An app stack ledger
Every app, what it costs, what it conflicts with, what breaks if it goes.
What happens next
A prioritised list
In the order we would tackle it, with the likely revenue impact beside each item.
A strategy session
A working call on where the biggest opportunities are and how to go after them.
Read the machinery
Search, the app stack and the money behind them: what is quietly holding the store back.
Bordeaux12
WooCommerce move, every old URL mapped
Technical seo audit
Whether Google can read the catalogue at all
We review your on-page SEO, URL structure, metadata, redirect setup, and indexability to ensure your brand is visible and ranking as it should be.
On a store that has moved platform, this is mostly redirects: Bordeaux12 came off WooCommerce with every one of them mapped before launch. On a store that has not moved, it is usually collections, which decide both what Google indexes and how the catalogue is shopped.
Website audit services
The app stack, and what it quietly costs you
Too many apps slow your Shopify store down and create conflicts. We review your full app stack, flag unnecessary bloat, and recommend leaner alternatives where needed.
Every app gets three questions: what it does, what it costs, and what breaks if it goes. Black Sand runs per-buyer pricing, a qualifying funnel and paid ads on one store, so there the answer was what had to talk to what, not how much could be removed.
Seo audit agency
What you are actually buying
Any tool will produce a list of issues in seconds, and the list is real. What an audit adds is the judgement to rank it against your revenue, and the honesty to say when the top item is not a search problem at all.
| An automated report | An audit somebody read | |
|---|---|---|
| What produces it | A crawler, in seconds | A team reading the store, the analytics and the ad accounts |
| What comes back | Every issue it can detect | The two or three that cost you money, in order |
| Revenue impact | Not attempted | Estimated per item, against your own numbers |
| Ad accounts | Out of scope | Audited with the store, where you give us access |
| Who works out the order | You do | Written so any competent team can run it |
| When the top item is not SEO | It will not say so | We will tell you, and lose the follow-on work |
Reviews on the Shopify Partner Directory
Merchants, in their own words.
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From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.
Tacky And Upsetting Store build or redesign · April 2026
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The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
ARTMARTIAL Store build or redesign · April 2026
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I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.
Reveliér Studios Business strategy guidance · April 2026
How an audit is bought
Audit only
A fixed scope with a date: the store, the analytics, the ad accounts and the app stack, back as a prioritised list with the likely revenue impact of each item. Plenty of clients take this and never book anything else.
Fixed scopeAudit and strategy session
The audit, then a working session where we go through it together, answer the questions and agree the order. Where the audit stops being a document and starts being a plan somebody owns.
Audit plus a callAudit into implementation
We run the list rather than hand it over, through consultancy or a growth partnership, with the audit as the baseline every later report is measured against.
OngoingIs this the right thing to buy from us?
Worth a conversation
- Performance has plateaued and the cause is not obvious
- You have inherited a store and need to know what you are holding
- Spend is going up and the return is not
- Two suppliers disagree and somebody has to settle it
Probably not this, yet
- You already know what is broken
- The store launched weeks ago and has no data yet
- Nobody internally has time to act on the list
- The budget only covers one of the audit and the fix
Keep reading
Everything an audit points at
What an audit usually hands work to
The rest of Run and Advise
The brands behind the stores we build and run.
Partners
Tools we have already run on our own stores
The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.
How we use them
Straight answers
What does a Shopify audit cover?
The storefront, your analytics, your ad accounts and the technical setup, including site speed, tracking and whether your data is being collected correctly in the first place.
What do we get at the end of the audit?
A prioritised list of fixes with the likely revenue impact of each, in the order we would tackle them. It is written so any competent team can act on it.
Do we have to hire you after the audit?
No, and plenty of clients do not. The audit stands on its own and some teams run the whole list themselves.
How long does a Shopify audit take?
It depends on the size of the store and how much history there is to work through. We scope it with you before starting so you know what you are getting.
Will you audit our ad accounts as well as the store?
Yes, where you give us access. Store and spend are usually the same problem seen from two ends, and auditing one without the other misses the cause.
Do you offer SEO audit services separately, or only as part of a bigger audit?
Either. Seo audit services on their own make sense when you already know search is the problem and the rest of the store is fine. Most of what we find, though, sits across the boundary: a collection structure that hurts rankings is usually the same structure making the store awkward to shop, so website audit services and the search-only kind end up covering much of the same ground. We will say which we think you need before you commit.
How do we choose between an SEO audit agency and a cheaper automated report?
By what you get at the end. Any tool will generate a seo audit report in seconds, and the list it produces is real but undifferentiated: a hundred issues with no view on which two actually cost you money. What an seo audit company or an seo audit agency should add is the judgement to rank them against your revenue, and the honesty to tell you when the top item is not an SEO problem at all. If a quote does not include somebody reading the output, you are buying the tool with extra steps.
Can you audit a store you did not build?
That is most of them. We arrive with no attachment to the decisions already made, which is the main reason an outside audit is worth paying for.
Send us the store and what is bothering you
We will come back with what we would look at first. If the honest answer is that you already know what is wrong and should spend the money fixing it, that is the reply you get.
Stores we build and grow
Start a conversation
Talk to the people who would read it.
Book a call or send a note. We will come back with what we would change first, what it would take, and whether we are the right people to do it.
Get in touch