SEO & GEO
Ecommerce SEO
Organic revenue that compounds.
(opens in a new tab) Most ecommerce SEO stops at a report. We treat it as commercial work: find the queries your buyers actually use, build the pages that answer them, and fix what stops those pages ranking. We run our own Shopify stores on the same methods, so nothing here is theory.
The stores whose search we build and run.
Certified, not badge-only An ecommerce SEO agency that ships the fixes, for stores across the UK and the US.
Read the case studiesBlack Sand sell by the forty-foot container, and the buyers worth having search narrow terms that differ in every market they trade into. Getting them found on those, market by market, is the part of the work they tell us they value most.
Our servicesThe short version
What is ecommerce SEO?
Ecommerce SEO is the work of making a shop’s own pages the result a search engine returns when somebody is ready to buy. It covers the same ground as any other SEO, technical health, content and links, but it runs against a catalogue that changes weekly and a template system that can create or remove thousands of URLs in an afternoon.
The difference is structural rather than tactical. A blog has pages a person wrote. A store has collection pages generated from tags, product pages that come and go with stock, filters that spawn near-identical variants, and a checkout that must never be indexed. The damage is more often done by a theme change or an app install than by anything a copywriter did.
How we run it
How we run an ecommerce SEO engagement
Four steps, and the order is the argument. Technical work first because it gates everything after it, then the pages that already rank, then the ones worth building. You get the baseline before we touch anything, so there is something to judge us against later.
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Audit and Baseline
We audit the technical foundation, current rankings and content, then record where you stand today. Without a baseline there is no honest way to judge what happens next.
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Demand Mapping
We research what your buyers actually search, map it to the pages you have and the pages you are missing, and prioritise by commercial value rather than search volume alone.
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Fix and Build
Technical fixes first, because they gate everything else, then the collection structure and content. We implement it ourselves rather than handing you a list of recommendations.
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Measure and Compound
SEO pays back over quarters, not weeks. We track against the baseline, keep building on what works, and tell you plainly when something is not moving.
The catalogue
Templates, collections and markets: the structure that decides whether anything built on top of it compounds.
Ecommerce technical SEO services
Templates that tell a search engine what each page is
A store has a handful of templates and thousands of pages built from them, so one fault in a product template repeats on every product. That is where the technical work starts, and where it pays back fastest.
Powerlete is our own brand. Its product pages pass Google’s Rich Results Test with valid product, merchant listing and breadcrumb markup, and a client’s templates are held to the same test.
Bordeaux12
WooCommerce move, every old URL mapped
Ecommerce SEO services
Categories rebuilt as collections a buyer can land on
Bordeaux12 sells authenticated vintage Chanel, Dior and Givenchy, and every piece is the only one. The old WooCommerce categories were where search landed, so they could not simply disappear in the move.
We logged every indexed URL first, rebuilt the categories as automated collections, and had the redirects live on the day the domain switched.
Ginny Litscher
Eight markets, every URL accounted for
Ecommerce SEO company
One catalogue, eight markets, and nothing lost between them
Ginny Litscher hand-paints silk scarves, kimonos and wallpaper in Switzerland and sells them in eight markets. Every language multiplies the catalogue, and every market has its own URLs to keep.
We baselined 2,115 URLs before launch: 2,073 kept their address and the rest were redirected. Since launch we have run the store’s search.
Scope
What our ecommerce SEO service covers
Six pieces of work, and we build every one of them rather than recommending it.
The foundations
Technical SEO
Crawlability, indexation, canonical logic, structured data and Core Web Vitals. On Shopify this means the things themes and apps quietly break: duplicate collection URLs, faceted navigation, orphaned pages and render-blocking scripts.
SEO That Survives Development
Most SEO gets undone by the next theme change, because the agency writing the recommendations is not the team touching the code. We do both, so the fixes get implemented properly and stay implemented.
The pages
Collection and Product Structure
Collection pages are where ecommerce SEO is won, and most stores treat them as filters rather than landing pages. We map demand to a collection architecture, then write and structure those pages so they can rank for the terms buyers actually use.
Search Intent Research
We separate the queries that convert from the ones that only look impressive in a report. That means head terms, long-tail variants and the comparison and problem-led searches people make before they are ready to buy.
The authority
Content That Earns Links
Rankings on commercial terms follow authority, and authority follows links. We plan content designed to be cited and linked to, rather than published to hit a monthly quota that no one reads.
Measurement You Can Check
Search Console and analytics configured so you can see rankings, impressions and revenue by landing page yourself. No proprietary dashboard, no metrics that only exist in our reporting.
The honest comparison
An audit handed over, or ecommerce SEO implemented
Most proposals look the same on paper. The difference is who changes the store.
| Question | An audit handed over | Implemented by us |
|---|---|---|
| What you receive | A list of recommendations | The fixes, shipped to the live store |
| Who writes the code | Your developers, when they have time | The team that found the problem |
| After the next theme change | Often undone, and nobody notices | Checked again, because we made the change |
| How it is judged | The report itself | Against a baseline taken on day one |
| When it is the better buy | Your developers have capacity to act on it | Nobody in-house can build what it finds |
The buyer
Trade, research-heavy and local buyers search differently, and the pages that win each of them are different pages.
B2B ecommerce SEO
Found by trade buyers, market by market
Black Sand sells drinks, snacks and confectionery by the container. An approved buyer sees their own prices; everyone else sees the brands, so the search has to work on the public half.
That means a landing page per brand and market, each with a qualifying form. We built the store in 2022 and run its search and lead generation.
Waldo
Site build, SEO and paid ads
Ecommerce SEO specialist
Product pages that answer the specification search
Waldo makes Swiss automatic dive watches and sells them direct. Its buyers research for months before they buy, and most of that research is typed into a search box.
So the product pages carry what they search for: movement, water resistance and case size, on the page rather than in an image. We built the site and run its SEO and paid ads.
Givino
Ongoing development and SEO
Retail SEO agency
A shop floor and a website, ranked as one business
Givino is an independent wine, gin and spirit shop in Frome, with a shop floor and a tasting room. Its buyers search for the bottle and for the shop, and both have to be found.
We handle the site’s ongoing development and SEO on monthly hours, so the catalogue side and the local side are run by the same people who can change the theme.
Why we build on Shopify
Why brands choose Elms for ecommerce SEO
Most ecommerce SEO agencies work across every platform going, and the technical advice ends up general enough to be safe on all of them. Shopify has its own particular failures: URL prefixes you cannot change, products reachable at two addresses until a canonical settles it, filtered collection views that multiply into near-duplicates, and an app ecosystem that will happily add render-blocking script to every page on the store.
Knowing those in advance is the difference between an audit that lists problems and one that fixes them. We run our own stores on the platform, so the fixes have been tested somewhere the cost of getting it wrong lands on us first.
That is not an argument for never touching anything else. It is an argument that a store already on Shopify is better served by people who know where its bodies are buried than by a generalist starting from a crawl report.
In their words
Reviews on the Shopify Partner Directory
Written by merchants, on Shopify’s platform, where anyone can go and check them.
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From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.
Tacky And Upsetting Store build or redesign · April 2026
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The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
ARTMARTIAL Store build or redesign · April 2026
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I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.
Reveliér Studios Business strategy guidance · April 2026
Buying it
How we work with you
Scoped against the catalogue, never against a monthly band worked backwards.
Ecommerce SEO audit
Crawl and index control, collection structure, templates and content, ranked by what each is costing you, with the baseline written down. Yours to act on with anyone.
Fixed scopeMonthly ecommerce SEO
The fixes, the collection pages and the content, shipped by us and reviewed every month against qualified organic sessions and the revenue behind them.
MonthlyConsultancy for your own team
A plan and somebody senior to argue with, for a business whose developers can already execute. Smaller than a retainer, and sometimes the right call.
AdvisoryIs this the right thing to buy from us?
Worth a conversation
- The catalogue runs to hundreds or thousands of products
- Collection pages exist as filters, not as pages anyone lands on
- A past audit is still sitting in a backlog nobody owns
- You sell to trade buyers, or from shops as well as a website
Probably not this, yet
- Traffic is healthy and the problem is what happens after the click
- You want paid ads, email and SEO under one retainer
- You want a guaranteed ranking by a date
Same job, different words
What different people call this job
Retail and ecommerce are the same search to Google and not quite the same conversation in the room. A retail seo agency brief usually arrives from a business with shops as well as a website, where the question is not only which product pages rank but whether the store pages rank in the towns the shops are in. We run that as two pieces of work with one strategy: the catalogue side, which is ordinary ecommerce seo, and the local side, which is our local seo service and belongs on its own page.
The single-person phrasings are worth answering directly, because they describe a real difference in what people expect to buy. An seo ecommerce consultant, ecommerce seo consultants and ecommerce seo experts all suggest advice rather than delivery: an audit, a plan, and somebody senior to argue with. We do that, and we would rather sell it than a retainer, to anyone whose developers can already execute. Retail seo services and seo agency for retail describe the other shape, where somebody has to do the work as well as write it down.
One practical note, because the same job gets searched a dozen ways and the phrasing changes nothing about the work. Search engine optimization for ecommerce, ecommerce search engine optimization services, ecommerce search engine optimisation with the British spelling, seo in ecommerce, ecommerce seo optimization and even ecommerce for seo are all the same brief. So are online store seo, seo for ecommerce sites and seo for e-commerce with the hyphen. What decides the plan is the catalogue behind the search box, not which order the two words came in.
The supplier words behave the same way. An seo agency for ecommerce, an seo ecommerce agency, seo agency ecommerce, seo agency for e-commerce, an seo company for ecommerce, and the older spaced-out spellings some directories still carry, e commerce seo agency and e commerce seo services, all describe this team. None of those labels tells you anything useful. Whether the supplier writes the fix or hands you a list of them does.
The same work is asked for under a lot of names, and most of them describe who does it rather than what gets done. Ecommerce seo management services means a monthly retainer. An ecommerce seo consultancy or a consultant seo ecommerce brief usually means advice on a strategy your own team then carries out, which is a smaller engagement and sometimes the right one. An ecommerce seo strategy agency, an ecommerce seo marketing agency and a seo for ecommerce agency are the same team met at different points in the sale, and an e commerce seo company or an ecommerce search engine optimization agency is simply the spelling that follows the searcher. If you want seo services for ecommerce stores of a given size, or a search engine optimization agency for ecommerce that keeps London hours, that is covered here as well, along with seo ecommerce agency london and ecommerce seo specialists uk searches. The narrower ecommerce technical seo services brief is the crawl and index work on a large catalogue, and it is usually best taken alongside the rest rather than as a standalone audit.
Where this fits
Everything around an ecommerce SEO engagement
Search work alongside it
Moving platform with your rankings
Questions
Straight answers
What do your ecommerce SEO services include?
Technical fixes first, then the structure of your collection and product pages, then content built on what your buyers actually search rather than what reads well. We implement it. An audit that hands you a spreadsheet and leaves is the most common way SEO money gets wasted, because the recommendations sit in a backlog nobody owns.
Do we need an ecommerce SEO agency, an ecommerce SEO consultant, or somebody in-house?
If you have developers with capacity, an ecommerce SEO consultant directing them is usually cheaper and works fine. An agency earns its cost when nobody in-house can build what the work finds. Hiring an ecommerce SEO specialist of your own makes sense once search is a large enough share of revenue to keep one busy, which is later than most people expect. Whichever you pick, ask the ecommerce SEO expert in front of you what they last shipped.
How do we choose between one ecommerce SEO company and another?
Ask what they last shipped rather than what they would recommend, and ask who writes the code when the fix is technical. Most proposals in this market are indistinguishable on paper. The difference shows up in whether the agency can change your store or can only tell you what is wrong with it.
Agency, company, firm, studio: is there a real difference?
Mostly in name only. Ecommerce seo agencies, an ecommerce seo firm and ecommerce seo companies are the same kind of supplier described three ways, and the label tells you nothing about the work. What varies is whether they build the fix themselves or hand you a list for your developer to action, which is the question worth asking on the call.
How is ecommerce SEO different from ordinary SEO?
The pages you are optimising mostly are not articles, they are collections and products, and there are thousands of them generated from a catalogue. That makes it a structural problem rather than a writing one: faceted navigation, duplicate variants, thin category pages and pagination decide far more than any single page of copy will.
What does the work actually look like, week to week?
Mostly unglamorous fixes: crawl budget wasted on filtered URLs, duplicate content across colour variants, thin category pages with no unique copy. Seo services for ecommerce websites that skip straight to content strategy without auditing those are starting in the wrong place. Scope follows the catalogue rather than your revenue, so seo for ecommerce website work on 200 products is a different job from 20,000 SKUs behind faceted navigation, and ecommerce website seo packages priced like a general SEO retainer usually mean the audit stopped at the homepage rather than the ten thousand pages behind it. Where a fix is a template change rather than a recommendation, our ecommerce website services cover building it.
What do ecommerce SEO packages cost?
It moves with the size of the catalogue and how much of the fixing needs development, not with your revenue. A store with a clean theme and 200 products is a different job from 20,000 SKUs behind faceted navigation. We scope against the store rather than quoting a monthly band and working backwards into it.
How long before ecommerce SEO shows results?
Technical fixes can move things in weeks. Anything that depends on earning authority takes months, and any agency promising otherwise is either lucky or lying. We would rather set that expectation now than manage a disappointment in month three.
You are London-based. Does that matter if we are not?
Only if you want to meet, and almost none of this work needs anybody in a room. We are an ecommerce seo agency london brands can sit down with, and an ecommerce seo agency uk wide for everybody else: a store in Leeds gets the same process as one in Shoreditch. Ecommerce seo uk and ecommerce seo company uk are the same search with a postcode attached, and ecommerce seo services uk and ecommerce seo services london describe the same team either way. We run US brands on their morning too. The reason to pick a London agency is not proximity, it is whether they have run the thing they are advising you on.
Do you offer ecommerce digital marketing services, or only SEO?
Only SEO, deliberately. Ecommerce digital marketing services usually bundle paid ads, email and SEO under one retainer; we run e-commerce SEO services on their own so the work and the invoice are both legible. Ecommerce seo marketing services layered on top is a conversation for our paid ads team, not this page.
Are you a content marketing agency, or is content part of the SEO work?
Content is part of the SEO work, not a separate retainer. What a content marketing agency usually sells as its own service, we treat as one input into the collection and product page structure and the pieces designed to earn links and authority. If you want content bought and measured independently of SEO, that is a different brief from this page.
Do you do seo for retail websites and b2b ecommerce seo, or only consumer stores?
Both. Seo for retail websites is the same catalogue problem whether the buyer is a shopper or a trade account, and seo retail work covers the multi-location and stock-availability questions a store with physical branches also has to answer. B2b ecommerce seo differs in one real way: the valuable searches are further from the transaction and closer to specification, so the pages that earn the revenue are usually product and category pages carrying technical detail rather than the persuasive copy a consumer catalogue needs.
Tell us which searches the catalogue should be winning
Send the store URL and roughly how many products it carries. We reply personally, and if an audit your own team can act on is the better buy, that is the reply you get.
Stores we build and grow
Start a conversation
Find out what the catalogue is leaving on the table.
Book a call or send a note. We will tell you what we would fix first, what it would take, and whether an audit is the right place to start.
UK and US brands buy this from the same senior team, and the American day is covered from the start of it rather than the end. How we work with US brands.
Get in touch