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Bessette

One partner for growth, merchandising and the migration that kept their rankings intact.

Conversion, merchandising and paid media on Meta and Google, backed by a full domain migration and a tracking setup built to find real wins.

Bessette storefront

Sector

Luxury fashion

Engagement

Client · CRO, paid media, migration and consultancy

Technical health

Not published. This is a client engagement, and its numbers are the client’s to release, not ours.

The brief

Where it started

Bessette sells new, curated luxury fashion direct online, across clothing, shoes, bags, jewellery and accessories from a long list of names. Two founders run it, and we work closely with both.

The brief covered the everyday growth work: conversion, merchandising, paid media. It also covered one project most agencies steer clear of, moving the store, the domain, the email and the tracking onto new footing, without losing the search rankings already earned.

Two Bessette looks photographed in studio

The work

What we did

Conversion rate optimisation across the site, paired with store merchandising, to get more out of the traffic already arriving.

Paid media on Meta and Google, with spend scaled up as the tracking underneath it improved.

Consultancy and a tracking setup built to find the quick wins already sitting in the business, the changes with real, meaningful impact.

A full domain migration, Google Workspace and the Shopify store together, done to protect the SEO rankings already earned.

Klaviyo verification across every sending platform, a Google Merchant Center setup, and advanced product feeds for Merchant Center and Facebook, including localisation for their different markets.

Support through international expansion across their core markets, already live and trading.

The Bessette storefront, with press coverage from Vogue and Marie Claire

Candour

Where it stands

Live and trading, with paid media running across Meta and Google, and real growth behind it.

We publish no figures for this store. Its commercial numbers belong to the client, and Bessette has not authorised releasing any, so none appear here.

A tailored jacket from the Bessette Dagmar range

In one line

Client engagement. CRO, paid media, merchandising, migration and consultancy. No figures published, at the client’s discretion.

More work →

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