Build & Migrate

Digital Agency

Build, growth and advice, together.

Most digital work gets split across a web agency, an SEO consultant, a paid media freelancer and whoever built the brand originally, none of whom talk to each other. We run build, growth and advice as one team, so a change to the site, the search strategy and the paid campaigns can happen in the same conversation instead of three separate ones.

The site and the growth, from one team.

100+ builds Shipped since 2018

Certified, not badge-only

Founder-led Not account-managed

Two brands we run Our own money on the line

We build the site, run the growth and give the advice as one team, for brands across the UK and the US, and for the two stores we own.

100+ builds shipped
Founder-led, not account-managed
Trading on our own two brands

Read the case studies

Most digital work gets split across a web agency, an SEO consultant, a paid media freelancer and whoever built the brand originally, none of whom talk to each other or take responsibility for the whole picture. A change one team makes is invisible to the next until something breaks, usually a tracking pixel a redesign quietly removed.

Our services

How we work

How we run build, growth and advice together

The same four steps on every engagement, our own brands included. Nothing launches before its tracking works.

Where You Actually Stand

An honest audit of the site, the search visibility and the paid accounts, not a sales pitch dressed as an audit. We tell you what is actually holding growth back before we propose anything.
One Plan, Not Four

Build, search, paid and CRO priorities agreed together, so the roadmap makes sense as a whole rather than as four separate proposals competing for budget.
Build and Launch

The site or the fix gets built, instrumented properly, and launched with tracking already working, not added afterwards as an afterthought.
Grow and Report

Ongoing work measured against revenue or qualified leads, reported plainly, with the freedom to leave at any point because nothing is locked in.

Built

Where the build and what came after it were never two contracts.

Powerlete

Our own brand, built and run

Ecommerce digital agency

The store we build on is our own

Powerlete is our own sportswear brand. We built it, and run its merchandising, paid media and retention in-house.

Every change is tested here first, on our own money. When the theme grew heavy we rebuilt it, for speed and conversion.

Explore Shopify development

A model in a black leather trench coat in a gilded hall with a chandelier

Nour Hammour

Build, CRO and ongoing support

Luxury ecommerce agency

Built, then tested, then kept working

Nour Hammour makes leather and tailored outerwear in Paris. We built the store around the photography, because at that price the picture is the product page.

Conversion testing sits on top of the build, and support runs on a retainer. The team that built the store is the team that tests it.

Explore Shopify web design

Digital commerce agency

What our digital agency work covers

Build

Website and ecommerce build

Shopify stores, and sites for businesses that take enquiries rather than orders.

Conversion rate optimisation

More from the traffic already arriving, tested on top of the build.

Growth

SEO, technical and content

Structure, speed and content, so the site earns the searches it should.

Paid media: Google, Meta and TikTok

One budget across the platforms, moved on what each one returns.

Email and lifecycle marketing

Bringing back the customer the other channels paid to find.

Lead generation

The form, the funnel and the tracking, where the sale starts with an enquiry.

Advice

Ongoing strategy and advice

Ecommerce consulting on its own, or alongside the build.

Reporting built around revenue

Revenue or qualified leads, not vanity metrics.

The marketing on its own, without the build

Grown

The traffic and the site it lands on, run by the team that built both.

Knack Snacks

Build, paid ads, email and support

Shopify digital agency

The store and its traffic, one conversation

Knack Snacks sells high-protein chocolate snacks in the UK and the US. We built the store on Horizon, with subscriptions designed into the product page.

We also run their paid ads, email and support, so the store and its traffic are one conversation rather than two agencies blaming each other.

Explore paid ads

Black Sand

Trade store, search, paid and leads

B2B e-commerce agency

From a chat thread to a trade store

Black Sand came to us in 2022 with no storefront; deals closed in WhatsApp threads. We built a trade store where each approved buyer sees their own prices.

We also run its search, lead generation and paid ads, with a form on every landing page that asks how many containers a buyer imports a year.

Explore B2B and wholesale

A newly surfaced car park beside an office building

Smart Surfacing Solutions

Site, tracking, paid media and the lead funnel

Digital services agency

No basket, and still one team

Smart Surfacing Solutions lays tarmac and resin for roads and driveways. It sells jobs, not products, so its site exists to produce an enquiry.

We redesigned the WordPress site, tied each enquiry to its source, and run the paid ads, the funnel they land on and the organic search.

Digital agency work for trades and sectors

Strategic digital agency

Why one team beats four vendors and a hand-off

What you are paying for	Four vendors and a hand-off	One team across all of it
Who builds the site and who runs the ads	Different agencies, rarely in touch	The same team, in the same conversation
Tracking after a redesign	Quietly removed, found later	Working at launch, not added afterwards
The roadmap	Four proposals competing for budget	One plan, agreed as a whole
Where a tactic is proved	On your account	On our own two brands first
Outsourcing	Often part of the model	None: build, SEO, paid and CRO in-house
If you leave	Leaving is made expensive	Site, ad accounts and data stay yours

Read: what an ecommerce agency actually does

Advised

Advice from the people who then do the work.

A man in a black ArtMartial hoodie with a moon yin-yang print, seen from behind against a sandstone wall

Art Martial Clothing

Consultancy, store build and paid media

Ecommerce consultancy UK

Advice, the store and the ads, from one team

Art Martial Clothing sells graphic streetwear direct. We built the store, set up their international selling, and run their paid media.

We consult on the rest, and their review further down this page is about exactly that: what we put in place and what we recommended.

Explore ecommerce consultancy

Reviews on the Shopify Partner Directory

Merchants, in their own words.

From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.

Tacky And Upsetting Store build or redesign · April 2026
The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.

ARTMARTIAL Store build or redesign · April 2026
I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.

Reveliér Studios Business strategy guidance · April 2026

Read the reviews on the Shopify Partner Directory

How we work with you

An audit and a plan

The site, the search and the paid accounts audited together, ending in one ranked plan. No obligation to build it with us.

Fixed scope

Build, then grow

Built and launched with tracking working, then grown by the same team. What Knack Snacks, Nour Hammour and Poppy Elder run with us.

Project, then ongoing

Consultancy

Your people run the day to day; we set the plan and step in where it helps. Part of how Art Martial Clothing and Bessette work with us.

Advisory

Is one team the right thing to buy?

This suits a business that wants one team accountable for the whole picture rather than four vendors each optimising their own slice. Most of our client base sells online and we know that world best; we also take on non-ecommerce work, and where a sector genuinely fits better through a dedicated page we will point you there instead.

Worth a conversation

A site built by one agency and marketed by another
Tracking nobody has owned since the last redesign
Several suppliers, and nobody accountable for the whole
An enquiry-led business that needs the site and the ads to agree

Probably not this, yet

One channel run well is all you need
A large-scale rebrand with a dedicated creative team

Google Ads, on its own Branding, scoped to what you need

Keep reading

Everything one team covers, a page at a time

The brands behind the stores we build and run.

Partners

Tools we have already run on our own stores

The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.

How we use them

Our own app Parity, on the Shopify App Store

Digital agency company

What the names on the brief mean

Most people searching for a digital agency are really deciding between a full-service shop and a specialist for one channel. A specialist usually wins on depth in that one channel; a digital agency covering the whole picture usually wins when the channels need to work together, an SEO change that a paid campaign would otherwise fight against. Ask any digital agency what they would refuse to take on, because the honest answer tells you more than the pitch does.

Add ecommerce to the front and the query gets more specific rather than different: an ecommerce digital agency is what most people asking for a plain digital agency actually want, since a store is the usual reason a business needs design, SEO and paid media running as one team rather than three. We say ecommerce digital agencies, plural, just as often, since half the buyers searching either way are comparing more than one before they pick.

Straight answers

Are you a Shopify agency or a digital agency?

Both, and we are honest about which is which. Most of our work is Shopify, because most of our clients sell products online. We also take on web development, SEO, paid media and lead generation for businesses that do not sell on Shopify, run by the same team rather than a separate department.

Do you only work with ecommerce brands?

No. We run our own DTC brands and most of our client base sells online, but we also build and market sites for businesses that take enquiries rather than orders. See /sectors for the industries that covers.

Do you outsource any of the work?

No. Build, SEO, paid media and CRO are all run in-house by the same team, which is why a change in one area does not have to wait on a hand-off to another agency.

How is this different from hiring a Shopify agency and a marketing agency separately?

Mostly in whether anyone is actually talking to each other. Two separate suppliers each optimising for their own scope of work routinely end up working against each other, one improving page speed while the other adds a heavy tracking pixel. One team removes that failure mode entirely.

Do you work with businesses outside the UK?

Yes. We are London-based and work with brands across the UK and the US, quoting and invoicing in whichever currency fits.

Do you cover digital agency work UK-wide, or just for a specific city?

UK-wide. Digital agency UK, digital agency in UK, UK digital agencies, top digital agencies UK, digital agency United Kingdom, digital agencies in the UK and digital agency England all describe the same national coverage from one London-based team.

Is the best digital agency, or the top digital agencies, always the biggest one?

No. Creative digital agencies, best digital agency London, top digital agency London, best digital agency, best digital agency UK, best digital agency in London, top digital agencies, top UK digital agency, leading digital agency, award winning digital agency, creative digital agency UK, best ecommerce digital agencies and best ecommerce agencies all describe the same search for genuine fit rather than a specific headcount or client-list length.

Are you a digital product agency, a digital services agency, or something else entirely?

Digital product agencies, marketing digital agencies, digital services agency, strategic digital agency, digital agency company, digital agency sales, brand digital agency, advertising digital agency, social digital agency and small digital agency all describe angles on the same team: build, growth and paid media run together rather than handed off between separate suppliers.

Do you offer ecommerce consulting or strategy work, separate from build?

Yes, and it is a real, separate engagement. Digital commerce agency, ecommerce consultant UK, ecommerce consulting agency, ecommerce consultant London, ecommerce consultancy London, ecommerce strategy agency, ecommerce growth consultant, ecommerce consulting companies, consultant e commerce, ecommerce business consultant, ecommerce consultancy UK, ecommerce replatforming consultant, independent ecommerce consultancy, fashion ecommerce consultancy, b2b ecommerce consultant, ecommerce discovery agency, ecommerce optimisation agency and ecommerce management agency describe advisory work: an audit and a plan, with no obligation to build it with us afterwards.

What does "digital agency for ecommerce" actually cover, beyond consulting?

Digital agency ecommerce, ecommerce agency b2b, ecommerce agency Scotland, ecommerce agency near me, ecommerce agency Brighton, luxury ecommerce agency, b2b e-commerce agency, e commerce digital agency, ecommerce digital agency London, e-commerce performance agency, headless ecommerce agency London, ecommerce website agency London, ecommerce platform specialists and ecommerce UX agency all describe the build and growth work itself, run by the same team as the consulting above rather than handed to a different one partway through.

Do you run a Shopify digital agency specifically, or ecommerce more broadly?

Shopify digital agency and digital agency Shopify both describe most of our client base, though the ecommerce work above covers other platforms too.

Do you build custom web and mobile applications, separate from an ecommerce store?

Yes. Web and app development agency, web and mobile app development services, e-commerce developers, e commerce development company, ecommerce development company in UK and ecommerce development company UK all describe development work that goes beyond a standard store build, for a brand that needs a custom tool alongside it.