Do you specialise in beauty and wellness ecommerce?

We work across sectors, and beauty and wellness is one we build and grow directly. Botanivie is a beauty and wellness brand we handle build, conversion rate optimisation and ongoing support for. Being a Shopify agency for beauty brands that also runs one changes what we argue with you about: beauty ecommerce websites fail in fairly predictable places, and most of them are on the product page rather than the homepage everybody wants to talk about.

Do you work on cosmetics and skincare specifically, or only wellness?

Both, and they are genuinely different jobs. Cosmetics ecommerce websites turn on shade, finish and swatch photography, so cosmetics website design is mostly a merchandising problem: how somebody picks the right variant without holding the product. Skincare ecommerce is the opposite, an ingredient and routine problem, so skincare website design has to make a claim checkable in about ten seconds. Same platform, different product page.

Can you make ingredient and routine information convert, rather than just inform?

Yes. We build that information into the product page itself, tested on mobile, so a shopper checking an ingredient or a routine step does not have to leave the page or dig through a tab to find it.

How do you use reviews and trust signals for beauty and wellness brands?

We place them where a shopper is actually deciding, on the product page and at checkout, rather than collecting them on a separate reviews page nobody visits before buying. Trust is most of the decision in this category, so it belongs where the decision happens.

Do you build subscription or reorder flows for beauty and wellness products?

Where the product supports it, yes. A skincare or supplement routine has a real reorder point, and we build the subscription offer and reminder timing around that rather than an arbitrary monthly cycle.

Shopify agency · Beauty & wellness

A Shopify agency for beauty and wellness brands.

Beauty and wellness sells on trust, routine and repeat purchase: ingredient lists that are actually readable, reviews that carry weight, and a reorder cadence tied to how a product gets used. We build and grow Botanivie, a beauty and wellness brand, so the conversion and retention thinking we bring you has already been tested on a real catalogue.

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01 Why beauty and wellness brands work with us

We work with a real beauty and wellness brand

Botanivie sells beauty and wellness products, and we handle its build, conversion rate optimisation and ongoing support. The retention and merchandising decisions we bring to your store are tested on a catalogue we actually run, not a template we have never sold from.

Ingredient and routine information that actually gets read

A beauty or wellness purchase usually turns on an ingredient list, a usage routine or a claim a shopper wants to check before buying. We build product pages so that information is easy to find and reads properly on a phone, rather than buried in a tab nobody opens.

Reviews and trust signals, placed where they change a decision

Beauty and wellness converts on trust more than most categories. We place reviews, proof and repeat-purchase signals where a shopper is actually deciding, on the product page and at checkout, rather than collected on a separate page nobody visits before buying.

02 The work

A beauty and wellness brand we build, optimise and support. Open it and judge it.

BotanivieBeauty and wellness · build, CRO & ongoing support

03 Beauty & wellness Shopify questions, answered

Do you specialise in beauty and wellness ecommerce?: We work across sectors, and beauty and wellness is one we build and grow directly. Botanivie is a beauty and wellness brand we handle build, conversion rate optimisation and ongoing support for. Being a Shopify agency for beauty brands that also runs one changes what we argue with you about: beauty ecommerce websites fail in fairly predictable places, and most of them are on the product page rather than the homepage everybody wants to talk about.
Do you work on cosmetics and skincare specifically, or only wellness?: Both, and they are genuinely different jobs. Cosmetics ecommerce websites turn on shade, finish and swatch photography, so cosmetics website design is mostly a merchandising problem: how somebody picks the right variant without holding the product. Skincare ecommerce is the opposite, an ingredient and routine problem, so skincare website design has to make a claim checkable in about ten seconds. Same platform, different product page.
Can you make ingredient and routine information convert, rather than just inform?: Yes. We build that information into the product page itself, tested on mobile, so a shopper checking an ingredient or a routine step does not have to leave the page or dig through a tab to find it.
How do you use reviews and trust signals for beauty and wellness brands?: We place them where a shopper is actually deciding, on the product page and at checkout, rather than collecting them on a separate reviews page nobody visits before buying. Trust is most of the decision in this category, so it belongs where the decision happens.
Do you build subscription or reorder flows for beauty and wellness products?: Where the product supports it, yes. A skincare or supplement routine has a real reorder point, and we build the subscription offer and reminder timing around that rather than an arbitrary monthly cycle.

Whichever industry, the work is one of three shapes: a new build, a migration, or an ongoing growth partnership.

Also built for: Homeware & interiors · Supplements & nutrition · Activewear & sportswear · Subscription & DTC · B2B & wholesale · Food & drink · Fashion & clothing

Building or moving a beauty store?

A 20-minute call with the team that will actually build it. We reply within 24 hours.

Get in touch