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Build & Migrate
Themes your team can edit.
Custom Shopify theme development, built on current theme architecture so your team can actually run the store. Sections and blocks a merchandiser can rearrange without a developer, and without the page speed collapsing the first time somebody adds a row.
Get in touchReceiptThe theme behind this site was built the same way: held to a Core Web Vitals budget set before the design started, with every section editable without a developer.
What you get
A theme built for your catalogue and how you actually merchandise it, rather than a marketplace theme bent into shape. We start from Shopify's current architecture so the store inherits platform improvements instead of drifting further from them each year.
Already on a theme that mostly works? We extend it rather than replace it. New sections, new templates, and the customisations you have been quoted a rebuild for, delivered against the theme you already own.
The difference between a theme that ages well and one that does not is how much your team can change without asking. We build every section as a configurable block, so a campaign page is a merchandising job rather than a development ticket.
Most custom themes are fast on launch day and slow six months later. We set a budget for scripts, images and third-party load before writing anything, then measure against it at every review, so speed is a constraint rather than a postmortem.
Keyboard-complete navigation, visible focus, sensible heading order and contrast that passes. This is not a compliance add-on we quote separately. It is how the theme gets built, because retrofitting it later costs considerably more.
The theme ships in your own repository with the build documented and the section options explained in plain language. If you take the store elsewhere afterwards, nothing about it is designed to make that difficult.
How we work
We look at the theme you have, what your team changes most often, and where the current build makes routine work expensive. That list usually shapes the architecture more than the design does.
Template structure, section library and a written performance budget agreed before any code. Deciding what a section can do is cheaper now than discovering its limits after launch.
Built in your repository and reviewed as pull requests, on a development theme you can click through at any point. Tested on real devices rather than a desktop browser at a narrow width.
Managed go-live, then a working session with the people who run the store day to day. A theme nobody knows how to operate is a theme that quietly reverts to needing us, which is not the outcome we want.
The point
Next step
Partners
The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.
How we use themIn their words
The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
Proof
Questions
Nothing meaningful; they're the same phrase in a different order. Shopify custom theme development means building on Online Store 2.0's section architecture from your brand, rather than a marketplace template, so every section is one your own team can edit.
From scratch, against your brand. Custom shopify themes built this way avoid the constraints a marketplace theme was designed around, which is usually where a heavily customised template starts fighting the person trying to edit it.
Nothing gets carried over blind. We audit what the current theme actually does, keep the parts that work, and rebuild the rest properly rather than porting workarounds into a new codebase.
Your team, by default. The whole point of building on current section architecture is that adding a banner or reordering a homepage does not need a developer. We stay involved for anything that touches logic rather than layout.
Both describe the same people. As a shopify theme development company we scope and quote the build, and the shopify theme developers who write the code are on the scoping call, so nothing is lost in a handover. If you are weighing a shopify theme development agency against a freelancer, the difference is cover and code review rather than skill.
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UK and US brands buy this from the same senior team, and the American day is covered from the start of it rather than the end. How we work with US brands.
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