Our own store. Built, run and paid for in-house.

Fittr Nutrition is our supplements brand, best known for its creatine gummies. Like Powerlete, it is ours: we built the store, we run the growth, and we carry the risk.

It is the cleaner of our two builds, and a useful public benchmark for how we structure a conversion-focused Shopify storefront.

A focused, single-hero storefront with the offer, the proof and the add-to-cart always within reach. Structured for mobile first, where the buying happens.

The subscription programme was built on Loop from the brand's first day trading, not added on later, so there is no before state to compare it against: the offer, the plan options and the customer portal are how the store has always run.

We run the whole operation in-house, so the store, the creative and the retention flows all move in one direction.

It is a standard Shopify build rather than a bespoke performance build, and we run it the way we would run a client’s: the same stack, the same retention flows, the same arguments about what is worth paying for. What we learn here we bring to the next brief, which is the point of owning it.

One dated figure we can point to: conversion-rate-optimisation work on this store lifted average order value by 20%, measured as of 2026-09-10. That is a one-time result of a specific project, not a live number we are committing to keep updating.