Run & Advise
Shopify Experts
Ask us something genuinely difficult.
(opens in a new tab) Shopify Plus Partners, founder-led, and running our own stores on the platform we are asking you to trust us with. Expertise is easy to claim and hard to demonstrate on a website, so this page is our attempt to demonstrate it rather than assert it.
The brands we advise, build for, and run ourselves.
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Powerlete Sportswear · our own -
Nour Hammour Luxury fashion -
Knack Snacks High-protein snacks -
Cream Cornwall Coastal homewares -
Poppy Elder Fine jewellery -
Fittr Nutrition Supplements · our own -
Caorunn Gin Premium Scottish gin -
The Little Shop of Olive Oils Speciality food -
Tacky And Upsetting Custom stickers -
Art Martial Clothing Apparel -
Ginny Litscher Luxury fashion -
Seko Logistics Freight, logistics and fulfilment
Certified Partner The case for it
Why anyone should take our word for it
Every agency on this market calls itself a Shopify expert, which makes the phrase worth almost nothing as a signal. The only useful version of it is specific: what would we say about your checkout, your app stack or your migration that somebody who had read the documentation would not. That is the question this page is trying to be an answer to.
What you are actually hiring is a small number of named Shopify experts, developers who run their own stores on the platform and have made the expensive mistakes on their own revenue first. That is the whole of the claim, and it is checkable: the stores are named on this site and you can look at them before you speak to anyone.
People arrive here searching for a shopify expert agency, for a shopify expert uk brands can actually get hold of, or simply wanting to hire shopify expert help for a fortnight rather than a quarter. All three are the same ask underneath: somebody senior enough to be worth the hour. The honest constraint is our own capacity rather than our willingness, so if the answer is that we cannot start for six weeks, you will get that on the first call instead of after a proposal.
The run of it
How an expert conversation actually goes
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Tell Us the Actual Problem
Not the solution you have already picked. Most of the value in an expert conversation is in finding out the question was wrong, and that only happens if we start from the symptom rather than the brief.
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We Look Properly
The store, the stack, the analytics and the numbers behind whatever is worrying you. An opinion offered before looking is worth what it costs, which is why we do not give one on a first call.
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A Straight Answer
What we would do, what we would not, and what has to be tested rather than guessed. Written down, so it survives the meeting and you can put it in front of somebody who was not in it.
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Do It, or Do Not
You can take the answer and run it with your own team. Plenty do, and the advice is the same either way, because an opinion shaped by whether it wins us the work is not expertise.
Advise
What we would do, what we would not, and what has to be tested rather than guessed.
Shopify Plus specialist
Advice that has already cost us money
Powerlete is our own sportswear brand, and it runs on Shopify Plus. When we test a checkout change, a new section or an app, we test it here first, on our own money, before it goes near a client build.
So when we tell you an app will cost you conversion, it is usually because it cost us some.
Art Martial Clothing
Consultancy, site build and paid media
Hire a Shopify expert
Consultancy that sits beside the build
Art Martial Clothing sell graphic streetwear direct. We built their store and set up their international selling: Markets, pricing, duties and localisation.
We run their paid media and consult on the rest. Their own words about one consultancy session are further down this page.
Credentials
What makes us Shopify experts rather than Shopify builders
We Run Our Own Stores
Powerlete and Fittr are ours. We make the platform decisions on them first and live with the consequences, which is a different kind of knowledge from having read the changelog. When we tell you an app will cost you conversion, it is usually because it cost us some.
Senior People, Not a Layer of Them
Founder-led means the person who scopes your work is the person who does it. There is no account layer translating your problem into a brief and translating the answer back, which is where most of the detail in an expert opinion gets lost.
Expertise You Can Check Before You Buy
Our own site's PageSpeed run is published on the receipts page rather than described. The portfolio names clients rather than describing them as a leading brand in the sector. If a claim on this site cannot be checked, we have tried not to make it.
Shopify Plus Partner
The Partner status is a credential, not the argument. It means we build on Plus regularly enough to hold the certification and have access to the parts of the platform that need it: Functions, checkout extensibility, Markets and B2B. What it does not tell you is whether we are any good, which is what the rest of this page is for.
The honest comparison
A small senior team, or a freelance Shopify expert?
A good freelancer is often the right answer. Here is where the two actually separate.
| Question | A freelance expert | A small senior team |
|---|---|---|
| Cover when someone is away | None, unless they subcontract | A second pair of eyes on anything touching checkout |
| Where the judgement comes from | Client work, which is hard to check | Client work and two stores of our own on Plus |
| Cost of a small, clear job | Usually lower | Usually higher |
| Best for | A well-defined task with a clear brief | A decision you cannot unpick later |
If the job is small and the brief is clear, hire the freelancer. We will say so on the call.
Read: boutique or big agency, and when each one is rightDeliver
Then the work itself, by the same people, or by your own team if you would rather.
Shopify expert UK
Consultancy either side of the build
Cream Cornwall sell coastal homewares online and across three shops. We built the store on Horizon, ran the migration off their old theme, and put Shopify POS into all three shops.
We advised on international expansion and they took it up. Around the build sit general ecommerce advice, security advisory, and a Google Workspace and domain migration. We still consult.
Seko Logistics
Build and support, white-labelled
Shopify expert agency
The experts behind somebody else’s name
Seko Logistics is a global freight forwarder and ecommerce fulfilment provider. They subcontract us to build and support the Shopify stores they run for their own clients.
Those stores are their clients’ to name, not ours, so we do not. The shape of it is a build, the support after it, and a partner that sends us work rather than one project.
In their words
Reviews on the Shopify Partner Directory
Written by merchants, on Shopify's platform, where anyone can go and check them.
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From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.
Tacky And Upsetting Store build or redesign · April 2026
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The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
ARTMARTIAL Store build or redesign · April 2026
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I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.
Reveliér Studios Business strategy guidance · April 2026
And one sent to us after a consultancy session
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One session with [the team] materially moved us forward as a brand. [They’ve] had a massive impact on our growth in the time we’ve worked together.
Matthew Henderson, ARTMARTIAL Consultancy · September 2026 · Given to us directly, by email
Scope
What people bring a Shopify expert
Before you commit
A second opinion on a quote
Somebody else has quoted for a build. We tell you whether the scope, the price and the approach hold up before you sign.
An architecture review
Theme, apps and integrations decided with the trade-offs named, before the choice gets expensive to reverse.
When something is stuck
Performance diagnosis
Core Web Vitals and page speed traced to the app, script or template causing them, on the store you actually have.
Escalation
The problem your current team has been circling, looked at by people who have hit it before on their own stores.
On Shopify Plus
Functions and checkout extensibility
Where custom logic belongs in the platform, and where it should not be built at all.
Markets and B2B
International selling and trade pricing, set up so one admin still runs the business.
Is this the right thing to buy from us?
Worth a conversation
Bring us the thing your current team is stuck on, the quote you are not sure about, or the architecture decision you cannot unpick later. If you already know what you want built and just need it built, start at the service that matches the work instead, because you will get there faster and pay less for it.
Probably not us
If the job is a small, clear build, a good freelancer is often cheaper and just as capable. And if you need somebody to start tomorrow, ask first: our constraint is capacity rather than willingness, and we will say so on the first call.
Buying it
How we work with you
One decision
A call, or a short written answer, on the choice in front of you. No deliverable and no proposal attached.
A second opinion
We review somebody else’s quote, scope or build and tell you what we would keep, change or question.
Alongside your team
Senior hours beside your own developers for a fortnight rather than a quarter.
Under your name
Agencies and service businesses bring us in to build and support stores for their own clients, white-labelled.
Where this fits
Where an expert answer usually leads
When the answer is a build
Advice, audits and support
Questions
Straight answers
Are you shopify developers, or shopify consultants who tell other developers what to do?
Both, on the same team. Our shopify developers build the platform decisions we advise on, so nothing we recommend has skipped the step of actually being tried on a live store first, usually ours.
What counts as an 'expert' conversation rather than a project?
No deliverable, just a decision. Bring us the platform choice you cannot unpick later, or the thing your current team is stuck on, and you leave with an answer rather than a proposal.
Do you only work with Shopify Plus stores?
No. Plus is where the hardest platform decisions live, so most of what reaches this page is Plus, but standard Shopify stores hit the same kind of stuck point and we take those conversations too. Whether you are looking for shopify plus experts, a shopify plus specialist for one architecture call, or a shopify plus consultant to sit across a replatform, it is the same people either way. Shopify plus design experts and shopify theme experts are the same team as well, not a separate bench we introduce later. If what you actually need is the build rather than the decision, the Shopify Plus development page is the better door.
Can we hire a Shopify expert in London, or for SEO specifically?
Both, though they are different asks. Shopify experts london is usually somebody wanting a team they can sit down with, and we are London-based so that is easy. Shopify experts seo is a narrower question, and the honest answer is that we treat platform work and search work as one job rather than two, because the technical decisions that make a store rank are made during the build. If you want to hire a shopify expert for one afternoon of judgement rather than a project, ask for that directly.
Want this looked at on your store?
Send the store URL and the question. We reply personally, and say so if you do not need us.
Stores we build and grow
Start a conversation
Bring us the thing you are stuck on.
Not the solution you have already picked. If we are the wrong people for it, we will tell you on the call rather than after a proposal.
UK and US brands buy this from the same senior team, and the American day is covered from the start of it rather than the end. How we work with US brands.
Get in touch