Web design & search · Landscaping
Web, ads and search for landscapers that fill the diary.
A landscaper sells a site visit and a quote, not a basket. The whole job of the site, the ads and the search is to turn a search into that enquiry, and to prove which one paid for itself.
01 Why landscaping firms work with us
One team for the site, the ads and the search
A landscaper does not want to manage three suppliers. We build the site, run the Google and Meta ads, and do the seo for landscapers behind it, so the click the ads paid for lands on a page built to convert. Founder-led, 100+ builds across the US and the UK.
The site visit is the metric, not the page view
Nothing sells online, so a session count tells you little. We instrument the enquiry and the call and tie each back to the search or ad that produced it, so you can see which spend booked which job.
A portfolio trade needs a portfolio site
Landscaping is sold on the before and after. We build image-led, fast pages that show the work at the top, because a grid of finished gardens converts a homeowner far better than a paragraph about your process.
02 How a garden gets sold before anybody visits
Landscaping is bought with the eyes and paid for on trust, and most of the deciding happens before you are ever contacted. Nothing here is a lead you buy from us. It is a machine you own: work photographed properly and put where it can be found, search that is ranking before spring rather than during it, and enough asked up front that a site visit is a quote.
The portfolio is the product, so it gets built like one
Nobody buys a patio from a paragraph. Finished work, photographed in decent light, grouped by the thing somebody is actually searching for rather than by the year you did it. This is the single biggest difference between a landscaping site that gets enquiries and one that gets browsed.
Commercial grounds work is a different sale on the same site
A grounds maintenance contract for a school or an estate is recurring revenue, and it is won on reliability, insurance and response times rather than on a photograph of a water feature. If you want that work it needs its own route through the site, not a line on an about page.
Search has to be in place before spring, not during it
Enquiries arrive in a rush from February and dry up in autumn, and rankings take longer than that to build. Local terms plus the specific ones, a surface or a style plus a place, are winnable, and once they hold they hold season after season.
Ads fill the shoulder months and the gaps in the diary
Paid work is the lever for a slow March or a fortnight that fell through, not a year-round tap. Pointed at the page for that kind of work in that area, with a rough price band on it, so the clicks that cost you money are the ones that could book.
Qualification means the site visit is worth the drive
Quoting a garden is half a day once you have driven, measured and drawn it. The size, the access, whether there are plans already and a budget range, asked before you go, is what turns a diary of visits into a diary of jobs.
Hard and soft landscaping are two businesses with two seasons
Hard landscaping is a construction sale decided on drawings, levels and drainage. Soft landscaping and garden design are chosen on photographs and a planting plan. Hard landscaping marketing runs year-round because patios and driveways are booked ahead, while garden design marketing spikes in spring and is gone by August. A landscape gardener marketing one and pricing for the other ends up busy in the wrong quarter.
03
Landscaping marketing questions, answered
What experience do you have with landscaping firms?
The work a landscaping firm needs is the work we do: a site whose job is the enquiry rather than a checkout, ads that have to pay for themselves, and search that keeps the right work coming in. What we do is the whole engine: Google Ads and Meta for the enquiries you need this month, SEO for the ones that keep arriving without a media budget behind them, and a funnel between the two that brings the cost per lead down and qualifies what reaches your team. It connects to the CRM you already run, so a lead is tracked rather than retyped, and it is built as a foundation you can scale on rather than something that breaks at three times the volume. Founder-led, 100+ builds across the UK and the US. Tell us how your project enquiries arrive today and we will show you where the site, the ads and the search move first.
What do landscaper marketing services actually cover?
The site, the search, the ads, and what happens to an enquiry after it lands. Most of what is sold as landscaper marketing services is one of those four with the other three quietly missing, which is why a firm can pay every month and still not know where its work came from. As a marketing agency for landscapers we run all four and report on the booked job rather than the click, because a design and build enquiry is worth too much to attribute by guesswork.
How long does landscaping SEO take to show up in enquiries?
A season, realistically, and that is the honest answer rather than the comfortable one. Landscaping SEO competes with directories and with firms who have ranked for years, so the first quarter is groundwork while the ads carry the enquiries. Design and build work is what changes the arithmetic: those searches are worth enough per booked project that one of them pays for the year.
Do you do ads as well as the website and SEO?
Yes, and for a landscaper the three are one job. Landscaping marketing that splits the site, the ads and the search across three suppliers is how a quiet spring becomes an argument. We run the landscaping marketing, the paid media and the site together.
Do you do lead generation, or do you sell leads?
We build the lead generation, we do not resell leads. If you have used Checkatrade, MyBuilder or Bark you already know the difference: those enquiries reach three or four firms at once and the conversation starts on price. Enquiries from your own site, ads and search arrive at you alone.
Should garden design, hard landscaping and maintenance be separate?
Yes, and it is the decision that shapes the rest. They are three different customers with three different budgets, and a single page covering all of them means the person with twenty thousand pounds to spend on a garden reads about grass cutting. Three routes from the homepage, and the search and ads can then aim at each properly.
We want bigger projects, not mow and blow. Can the site change who calls?
Yes, and this is one of the clearest cases of it. What you show is what you get asked for, so a portfolio of full garden builds with real budgets attached filters the enquiries before they arrive, and dropping the maintenance pricing from the front of the site changes the register immediately. It means fewer enquiries, which is the point.
How much photography does a landscaping site need?
More than any other trade on this list, and it is the whole job. Landscaping is bought on the strength of what the last one looked like, so a dozen properly shot projects beat any amount of copy. Shoot them finished and in good light, and shoot the same garden before, because the contrast is what people share.
Our work is seasonal. When should we be advertising?
Earlier than feels natural. Garden projects are researched in late winter and booked in spring, so the spend that produces a full summer happens in January and February while the phone is quiet. Advertising in July is competing for people who wanted the work done in May.
Can you get us ranking for landscaping plus our town?
That is the target and it is achievable. Local landscaping terms are far less contested than the national ones, the map pack rewards reviews and a complete profile, and a real project portfolio is the kind of content that earns links locally. Months rather than weeks on the organic side.
Do you only build Shopify sites?
No. Shopify is where most of our work sits because most of our clients sell products online, and a landscaper usually does not. We build on whatever fits the job; this site runs on Astro and Cloudflare.
Do you work with firms in the US as well as the UK?
Yes. We are London-based and the UK and US are both core markets for us. Seo for landscapers is several times bigger in the US, so we plan the split rather than treat one market as an afterthought.
Are you a landscaping marketing agency, or a web design studio?
Both. For most firms the landscaping website design comes first, because landscaper website design that leads with a form instead of finished gardens converts badly. The marketing sits on top of a site that already does its job.
Tell us what you need
Ads, SEO, web design, web development and lead generation for landscaping & grounds, from one team. Tell us what you are after and we will reply personally. No wizard, no ten questions.
Stores we build and grow
The site, the ads and the search that keep a landscaper booked.
A 20-minute call with the team that will actually do the work. We reply within 24 hours.
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