Do you understand the activewear build, not just Shopify?

Yes. We run Powerlete, our own sportswear brand, so we deal with deep size and colour ranges, sizing guidance, returns and drops as an operator, not just a developer. It is the difference between building a store and building a store that sells activewear. An activewear ecommerce agency that has never carried the stock tends to treat activewear website design as a look; the hard part is the variant matrix underneath it.

Can you handle product drops and launches?

Yes. We build the drop mechanics, from scheduled launches to stock handling and the traffic spike that comes with them, so a launch does not break the store. We test this on our own brand before we run it for you.

Can you run the paid social alongside the build?

We do, and we do it on our own brand first. We run paid media for Powerlete on our own budget, so the performance-marketing angles we bring to your store have been proved on ours rather than pulled from a playbook.

Can you migrate our activewear store onto Shopify?

Yes. The part that usually breaks in an activewear migration is variants: sizes, colours and stock levels across a deep range. We map that carefully before anything moves, then run the switch onto Horizon end to end, redirects and rankings included.

Shopify agency · Activewear & sportswear

A Shopify agency that runs its own activewear brand.

Activewear is a hard build: deep size and colour ranges, drops, returns and a brand that has to feel as good as the product. Powerlete is our own sportswear brand, run on real ad spend, so the merchandising and drop mechanics we build for you have already been through a launch on our own store.

Get in touch All industries

01 Why activewear brands work with us

We run our own sportswear brand

Powerlete is ours: a real store, on real ad spend, with real customers. We do not advise on activewear ecommerce from the outside; we operate it, so the merchandising and paid-social tactics we bring you are the ones we use on our own money.

Built for deep ranges and drops

Sizes, colours, restocks and launches are where activewear stores get slow and messy. We structure variants, collections and the drop mechanics so the store stays fast and the buying stays simple, however big the range gets.

Our proving ground

Powerlete is the store we test on before anything touches a client build: a checkout change, a new section, a paid-social angle. We take that risk on our own store first, so your build never carries it.

02 The work

Our own sportswear brand, run in-house on real ad spend. Judge it first hand.

PowerleteSportswear · our own brand

03 Activewear & sportswear Shopify questions, answered

Do you understand the activewear build, not just Shopify?: Yes. We run Powerlete, our own sportswear brand, so we deal with deep size and colour ranges, sizing guidance, returns and drops as an operator, not just a developer. It is the difference between building a store and building a store that sells activewear. An activewear ecommerce agency that has never carried the stock tends to treat activewear website design as a look; the hard part is the variant matrix underneath it.
Can you handle product drops and launches?: Yes. We build the drop mechanics, from scheduled launches to stock handling and the traffic spike that comes with them, so a launch does not break the store. We test this on our own brand before we run it for you.
Can you run the paid social alongside the build?: We do, and we do it on our own brand first. We run paid media for Powerlete on our own budget, so the performance-marketing angles we bring to your store have been proved on ours rather than pulled from a playbook.
Can you migrate our activewear store onto Shopify?: Yes. The part that usually breaks in an activewear migration is variants: sizes, colours and stock levels across a deep range. We map that carefully before anything moves, then run the switch onto Horizon end to end, redirects and rankings included.

Whichever industry, the work is one of three shapes: a new build, a migration, or an ongoing growth partnership.

Also built for: Homeware & interiors · Supplements & nutrition · Subscription & DTC · B2B & wholesale · Food & drink · Fashion & clothing · Beauty & wellness

Building or moving a activewear store?

A 20-minute call with the team that will actually build it. We reply within 24 hours.

Get in touch