Web design & search · Removals & moving

Web, ads and search for removal and moving companies.

A move is booked off a quote, often after a survey. The site, the ads and the search exist to turn a search into that quote request, and to prove which one paid for it.

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01 Why removal companies work with us

One team for the site, the ads and the search

A removal company does not want three suppliers to manage between jobs. We handle moving company marketing end to end: we build the site, run the Google and Meta ads and do the search work behind them, so the click an ad paid for lands on a page that asks for the move date.

The quote request is the metric, not the visit

Nothing sells online here, so a session count is noise. We instrument the quote form and the phone call and attribute each back to the search or the ad behind it, so you can see which spend produced which job.

Domestic and commercial moves are two different searches

A family moving house compares three quotes over a fortnight. An office relocation wants a method statement and a weekend slot. Those need different pages, different ad copy and different bids, and we build for both rather than one page for everyone.

02 How a move gets quoted, surveyed and booked

Removals are booked on trust and a date. Nothing here is a lead you buy from us. It is a machine you own: a site that answers what a nervous customer asks, search that finds people the month before they move, and a quote form that gathers what you need to price the job.

The move date decides the enquiry
Moving day is usually fixed by a completion date the customer does not control. A form that asks for the date, both postcodes and the property size first tells you in seconds whether the job is yours to take.
Insurance and accreditations are the trust question
Customers are handing over everything they own. Goods in transit cover, trade association membership and how damage is handled belong on the page in plain terms, because the other quote is often from a man with a van.
SEO for removal companies is won town by town
People search for a remover in the town they are leaving. A page for each area you cover, with real jobs and local detail, is how SEO for removal companies turns into quote requests rather than traffic.
The map pack decides most of it
Removals are searched on a phone with a place name. Reviews, a complete Google profile and the same details across every directory move that result more than anything on the site.
Video surveys save a wasted trip
A survey booked online, or a short video walk-through, prices the job without a two-hour round trip. Offering it on the site also tells the customer you are organised, which is half of what they are buying.
Ads fill the weeks search has not reached yet
Moving company SEO takes months to build. Google Ads on the move types you want, pointed at the right page, keep the diary full while it does, and they can be turned up for the end-of-month peaks.
Storage and packing are separate searches
Packing, storage and specialist moves are searched on their own and usually carry better margins. Each deserves its own page rather than a line in a list.
Reviews are the content that sells
A moving customer reads reviews more carefully than almost anyone. Asking for one at the end of every job, and showing them beside the quote form, does more than any amount of copy.

Removals marketing questions, answered

What experience do you have with removal companies?

The work a removal firm needs is the work we do: a site whose job is the quote request rather than a checkout, ads that have to pay for themselves, and search that keeps the right moves coming in. What we do is the whole engine: Google Ads and Meta for the demand, the site to convert it and the search work to keep it.

Is it removals marketing or moving company marketing?

Same work, two vocabularies. A British customer searches for a removal company; an American one searches for movers or a moving company. SEO for moving companies and SEO for movers are the American terms for exactly what we do here, and we build the pages around the words your customers actually use.

Where should the budget go first, ads or search?

Ads first, then search, and keep both. Marketing for moving companies works best in that order: ads buy jobs this month while the search work is still being earned, and dropping them the moment rankings arrive is how firms end up with an empty diary in the quiet months.

Do you do ads as well as the website and SEO?

Yes, and for a removal firm the three are one job. The ad, the page it lands on and the quote form have to line up, or the click is spent on a homepage with no next step.

Do you do lead generation, or do you sell leads?

We build the lead generation, we do not resell leads. A comparison-site lead has been sent to several firms at once, which turns every job into a price race. Quote requests from your own site, ads and search come to you alone.

Do you work in the US as well as the UK?

Yes. We are London-based and the UK and US are both core markets for us, not one with the other bolted on. Moving companies search for this help many times more in the US than removal firms do in the UK, so the split matters and we plan for it.

Can you get us found for removals plus our town?

That is the target and it is achievable. Local removals search rewards reviews, a complete Google profile and a page for each area you cover, and most competitors leave at least one of those undone.

Can customers book a survey online?

Yes, and it is worth doing. A survey slot booked from the site, or a video survey, gets the job priced faster and filters out the enquiries that were only ever comparing.

We also do storage and packing. One site or several?

One site with clear routes. Storage, packing and specialist moves each get their own page, so a customer searching for one lands on it directly rather than on a list of everything.

How do we know which jobs came from the website?

By recording each quote request and call when it arrives, tagged with the search or the ad that produced it. Without that a removal firm is guessing which half of the spend worked.

Can you work on the site we already have?

Yes, and often that is the cheaper answer. If the site is sound, we fix what is holding it back rather than start again, which keeps any pages that already rank.

Do you only build Shopify sites?

No. Shopify is where most of our work sits because most of our clients sell products online, and a removal firm usually does not. We build on whatever fits the job; this site runs on Astro and Cloudflare.

Tell us what you need

Ads, SEO, web design, web development and lead generation for removals & moving, from one team. Tell us what you are after and we will reply personally. No wizard, no ten questions.

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