Web design & search · Home improvement

Web, ads and search for kitchen, bathroom and renovation firms.

A renovation firm sells a showroom visit and a quote, not a checkout. The site, the ads and the search exist to turn a search into that enquiry, and to prove which one paid.

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01 Why home improvement firms work with us

One team for the site, the ads and the search

A kitchen or bathroom firm does not want a web supplier, an ad agency and an SEO agency blaming each other. We design and build the site, run the Google and Meta ads, and do the search work behind it, so the enquiry the ads paid for lands on a page built to convert it. Founder-led, 100+ builds shipped across the US and the UK.

The booked survey is the metric, not the visit

Nothing sells online here, so a session count is noise. We instrument the enquiry form and the call and attribute each back to the search or ad that produced it, with the consent handling around it, so you can see which spend booked which kitchen.

A premium fit deserves a premium page

A high-end kitchen or bathroom is chosen slowly, on a page that has to read as expensive and show the finish. We build for that: fast, image-led, and honest about the work, rather than a template that makes a bespoke fitter look like every other trade.

02 How a whole-house job gets won over three months

A renovation is the largest cheque most households write outside a mortgage, and it is decided slowly, by two people, against two or three other firms. Nothing here is a lead you buy from us. It is a machine you own: proof that survives being compared, search that is present through a long decision, and qualification that finds the jobs which are actually funded.

The site is built for the visit that does not convert
Almost nobody enquires on their first visit to a renovation site. They come back, they show a partner, they compare. Finished projects with before and after, costs in honest bands, who does the work and how long it took. That is the material a second and third visit needs, and most sites in this trade do not carry it.
Trust is the whole sale, so the proof has to be checkable
Somebody is deciding whether to let strangers live in their house for three months and pay in stages. Named projects, real photographs, insurance and accreditations where they can be found, and reviews that mention the job rather than the politeness. Vague claims read as risk in this trade specifically.
Search has to be there through a long consideration
This decision takes weeks and involves a great deal of searching, most of it specific: an extension type, a house type, a place, a rough cost. Those terms compound and keep producing once they hold, which matters when the same enquiry is expensive to buy.
Ads reach them early, and the page has to do the rest
Paid media in renovation buys attention at the start of a long decision, not a booking at the end of a short one. Judged on qualified enquiries over a quarter rather than clicks in a week, and pointed at project pages rather than a homepage.
Qualification finds the funded jobs before you survey
The difference between a busy quarter and a wasted one is which surveys you attend. The property type, what they want done, whether planning is involved, the timeline and a genuine budget range, asked on the form, is what separates a project from a daydream.

Home improvement marketing questions, answered

What experience do you have with home improvement firms?

The work a renovation firm needs is the work we do: a site whose job is the enquiry rather than a checkout, ads that have to pay for themselves, and search that keeps the right work coming in. What we do is the whole engine: Google Ads and Meta for the enquiries you need this month, SEO for the ones that keep arriving without a media budget behind them, and a funnel between the two that brings the cost per lead down and qualifies what reaches your team. It connects to the CRM you already run, so a lead is tracked rather than retyped, and it is built as a foundation you can scale on rather than something that breaks at three times the volume. Founder-led, 100+ builds across the UK and the US. Tell us how your quote requests and showroom visits arrive today and we will show you where the site, the ads and the search move first.

Do you do ads as well as the website and SEO?

Yes, and for a remodeller the three are one job. Home improvement marketing that separates the site, the ads and the search into three suppliers is how a slow month becomes an argument. We run the home improvement marketing, the paid media and the site together.

Do you do lead generation, or do you sell leads?

We build the lead generation, we do not resell leads. That means your own site, ads and search producing enquiries that belong to you, not a shared marketplace lead sold to three fitters at once.

Do you cover both kitchens and bathrooms, or one?

Both, and whole-house renovation too. Kitchen remodeling marketing and bathroom remodeling marketing are the same shape of job to us: a considered, high-value purchase where the site has to do the convincing before the survey is ever booked.

Can the site show finance options?

Yes, and it lifts the average order noticeably on jobs this size. It also has to be right, because promoting consumer credit is regulated and the representative example and permissions have to match your broker's wording exactly. We would rather build it slowly with them than have you rewrite it later.

Can customers book a design appointment or a home visit?

Yes, and it should be the main thing the site asks for. A kitchen or a bathroom cannot be sold from a form, so the conversion you actually want is a booked appointment, and a slot picker tied to your diary produces more of them than a contact box does. It also gives you something countable to judge the advertising on.

Can you get us ranking for kitchen fitters plus our town?

That is the target. Local fitting terms are winnable and they convert; the national inspiration terms are enormous, mostly homeowners browsing, and not worth chasing. The map pack usually moves first on reviews and profile completeness.

Do you only build Shopify sites?

No. Shopify is where most of our work sits because most of our clients sell products online, and a renovation firm usually does not. We build on whatever fits the job; this site runs on Astro and Cloudflare.

Do you work with firms in the US as well as the UK?

Yes. We are London-based and the UK and US are both core markets for us. Remodeling is one of the trades where the US search is several times the UK, so the split between the two matters and we plan for it.

Are you a home improvement marketing agency, or a web design studio?

Both, and for a remodeller the honest answer is that the home improvement website design usually needs fixing before the ad spend earns its money. A remodeling marketing agency selling a retainer against a page that does not show the finish is charging you to send strangers to a wall.

Do you cover the individual trades, or only whole projects?

Both. Kitchen fitter marketing and bathroom fitter marketing are the same job to us, alongside the wider kitchen renovation marketing and home renovation marketing a whole-house project needs. Seo for kitchen companies and seo for bathroom companies runs with the site, because a considered purchase is won on the page, not the ad.

Tell us what you need

Ads, SEO, web design, web development and lead generation for home improvement & renovation, from one team. Tell us what you are after and we will reply personally. No wizard, no ten questions.

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