Conversion Rate Optimisation
More traffic isn't always the answer. Our CRO service takes a data-first approach to understanding exactly where your Shopify store is losing sales and fixes it with precision testing, UX improvements, and conversion-focused design. The result: more revenue from the visitors you already have.
Key Benefits
- Data-led decisions, not guesswork: every change is backed by evidence
- Increase revenue without increasing your ad spend
- Ongoing testing and iteration, not a one-off fix
- Built on real experience running and optimising our own Shopify brands
What’s Included
- Conversion audit and baseline reporting
- Heatmap and session recording analysis
- A/B and multivariate testing
- Checkout flow optimisation
- Product page and PLP optimisation
- Mobile conversion review
- AOV improvement strategies (upsells, cross-sells, bundles)
- Monthly performance reporting
Everything we do in this space.
Conversion Audit
We start with a deep audit of your store's conversion funnel, identifying the specific pages, elements, and flows where visitors are dropping off and why.
Heatmap and Session Analysis
Using tools like Hotjar and Microsoft Clarity, we analyse how real users interact with your store, uncovering friction points that analytics alone won't show.
A/B and Multivariate Testing
We design, run, and analyse structured tests across your key pages so every change is validated before it goes live permanently.
Checkout Optimisation
The checkout is where you lose the most revenue. We audit and optimise every step of the checkout flow to reduce abandonment and increase completed purchases.
Product and Collection Page Optimisation
Your PDPs and PLPs do the heavy lifting. We optimise copy, imagery, layout, and calls to action to maximise add-to-cart rates and purchase intent.
AOV Growth Strategies
More revenue per order means more profit without more traffic. We implement upsell, cross-sell, and bundle strategies directly into your store experience.
Audit and Baseline
We audit your store and establish baseline conversion metrics across key pages and funnels so we know exactly what we are improving against.
Hypothesis and Prioritisation
Based on the audit findings, we build a prioritised list of hypotheses ranked by potential impact and ease of implementation.
Test and Implement
We run structured A/B tests on high-priority changes, implementing winners and iterating continuously based on real data.
Report and Iterate
Monthly reporting covers what was tested, what won, and what's next, keeping you informed and in control of your store's performance at all times.