Web, ads and search for groundworks contractors.

Smart Surfacing Solutions is one of ours, a tarmac and resin surfacing contractor whose site we redesigned and whose search and paid work we run. Surfacing is the trade we have actually shipped in and we would rather say that plainly than claim the whole sector; the shape is the same across most groundworks, which is local demand, a mobile visitor and an enquiry that has to be measurable. Founder-led, 100+ builds across the UK and the US.

Yes, and for a contractor the three are one job. Google Ads brings the enquiries you need this month, groundworks seo builds the ones that keep arriving without a media budget behind them, and the site is what both of them land on. Splitting that across three suppliers is how a quiet quarter becomes an argument nobody can settle.

We build the lead generation, we do not resell leads. Bought groundworks leads reach three or four firms at once and are won on the lowest number, which is not a market worth competing in when a job runs to five figures. Your own site, ads and search produce enquiries that arrive at you alone.

That is the target and it is a realistic one. Seo for groundworks companies is a local job before it is anything else: trade plus place is far less contested than the national terms and it is where the work is anyway. Expect the Google Business Profile and the map pack to move first on reviews and completeness, and the website pages to take months rather than weeks.

Yes, and for a different reason than a domestic firm would give. A main contractor who has been given your name checks you before adding you to a tender list, and what they find decides whether you get the invitation. That is a smaller audience than a homeowner and a far more valuable one, and it is why the site has to carry your accreditations and capacity rather than only your finished work.

On every page, with the registration numbers, not just the badges. For a domestic customer they are reassurance; for a buyer at a main contractor they are a procurement requirement, and being unable to find them is enough to end the conversation before anyone calls you. Public liability cover stated as a figure does the same job.

Yes, and it is worth building rather than leaving to an inbox. A prequalification request that arrives with the right documents attached, and lands somewhere countable, is a different thing from an email somebody forwards on. It also means you can finally see how much commercial work the site is actually producing.

Yes, and the work is close enough to be the same job. Seo for driveway companies and seo for paving companies target the same shape of search as groundworks does, a trade plus a place, with a homeowner or a facilities manager behind it. Smart Surfacing lay driveways and car parks, so this is the nearest thing we have to your work rather than an adjacent guess.

Yes, and it is more persuasive than most contractors expect. Finished work proves the standard; the plant, the yard and the size of the team prove you can hold a programme, which is the question a buyer is really asking before moving a contract to you. A site showing only completions reads as a firm that subcontracts everything.

No. Shopify is where most of our work sits because most of our clients sell products online, and a groundworks contractor does not. We build on whatever fits the job; this site runs on Astro and Cloudflare, and Smart Surfacing’s runs on WordPress because that is what it was already on and rebuilding it would have cost the rankings it had.

Often that is the right answer. Smart Surfacing came to us already live and we redesigned in place, which kept the pages that were ranking and put the money on the parts that were not. A full rebuild is right when the site cannot be edited, cannot be made fast, or sits on a platform nobody will support.

Both, and the site usually comes first because groundworks marketing and groundworks contractor marketing both land on it, and a weak page wastes whatever you spend driving traffic to it. We build the site, then run the search and the paid work against it as one brief rather than two suppliers handing off.