Can Shopify show different prices to different trade buyers?

Yes. We build catalogues and pricing gated by customer tag, so an approved buyer sees their own prices rather than one public list. Black Sand’s pricing varies by tier, group, individual buyer and market, with headroom built in for currency movement.

Do you build B2B stores on Shopify or Shopify Plus?

Either, depending on what the business needs. Black Sand runs on standard Shopify rather than Plus, because the gating is built on customer tags, not on a feature that requires the higher plan. We will tell you honestly which one your volume and complexity actually need.

How do you qualify B2B leads rather than just capturing an enquiry?

With a real qualifying question on the landing page itself, not a generic contact form. Black Sand asks how many containers a buyer imports a year, and one submission fans out to WhatsApp, the CRM, the sales inbox and a Shopify account pending approval, so a serious buyer and a browser get different treatment from the first click.

Do you run marketing for B2B and trade brands too?

Yes. We run Black Sand’s SEO and both paid channels, and the two do different jobs: Google catches buyers already searching for container prices, and Meta puts the brand in front of importers before they have started looking. We also consult on their wider Shopify strategy as they grow.

Are you a B2B commerce agency, or a Shopify specialist?

Both. We are a B2B commerce agency that builds on Shopify rather than a bespoke enterprise platform, because gated pricing, tiered catalogues and container-scale ordering are standard Shopify features now, not custom work. It is a faster build and a lower running cost than the legacy B2B systems the platform has replaced.

Do you optimise conversion on a B2B store, or only build it?

Both, on the same account. We run conversion work on Black Sand alongside the build, the search work and the paid channels, because a gated trade store still has a funnel: a buyer has to find the right catalogue, understand pricing that varies by tier and market, then get through a checkout built for containers rather than a single item. Building it once and leaving it alone is not what full service means here.

Can Shopify enforce a minimum order quantity for trade buyers?

Yes, at the cart itself rather than as a note somebody has to remember to apply. We built Black Sand’s cart to check minimum order conditions directly, so a buyer under the threshold finds out before checkout rather than after spending time on an order that was never going to complete.

What does a full-service B2B engagement actually cover?

The build, then everything after somebody reaches it: conversion work, SEO, paid media on the channels that reach trade buyers, and consultancy as the account grows. Black Sand is the example: the store in 2022, and every part of the work since, run as one account rather than split across separate agencies.

Do B2B buyers need their own account, or can they order as a guest?

An account, in almost every case. A trade order carries pricing, payment terms and often a purchase-order reference that a guest checkout has nowhere to hold, and the buyer expects to see their own catalogue the moment they sign in, not the public one with a code applied. We build company accounts as the default for a B2B store, and guest checkout only where the business genuinely sells to both trade and retail from one storefront.

Shopify agency · B2B & wholesale

A B2B ecommerce agency for wholesale brands on Shopify.

A public storefront with one price on every product does not fit a trade business, where the price depends on who is asking, the volume and the market. We build gated Shopify stores for B2B and wholesale brands, and we have built and run them for real clients since 2022, from a container-scale FMCG distributor to a hotel supply platform gated behind sign-in.

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01 Why B2B and wholesale brands work with us

We built a B2B store from nothing

Black Sand came to us in 2022 with no storefront at all: every deal happened over WhatsApp, one buyer and one quote at a time. We built their first store from the ground up and have developed it continuously since. That is what we do as a B2B ecommerce development agency: build the thing, then keep building it.

Pricing that matches how trade actually works

A trade buyer does not see one public price. We build catalogues gated by customer tag, with pricing that varies by tier, group, buyer and market, and headroom built in for currency movement, the sharp case for Black Sand being the Japanese yen against a quoted container of stock.

A qualifying funnel, not a contact form

Black Sand’s landing pages ask a real qualifying question: how many containers a buyer imports in a year. One submission fans out to WhatsApp, the CRM, the sales inbox and a Shopify account waiting on approval, so a buyer importing five hundred containers gets a different reply from one importing none.

We build this shape more than once

This shape repeats. Black Sand gates a catalogue by container volume and market; Citizen M gates one by hotel account, for the teams supplying citizenM and, since the acquisition, Marriott properties, sign-in only with nothing to browse without it. Different trade, different buyer, the same underlying job: decide who sees what, at what price, and route the order to where it actually needs to arrive.

02 The work

A real B2B distributor we have built and run since 2022. Judge it first hand.

Black SandB2B FMCG distribution · build, search, paid media & lead generation since 2022

03 B2B & wholesale Shopify questions, answered

Can Shopify show different prices to different trade buyers?: Yes. We build catalogues and pricing gated by customer tag, so an approved buyer sees their own prices rather than one public list. Black Sand’s pricing varies by tier, group, individual buyer and market, with headroom built in for currency movement.
Do you build B2B stores on Shopify or Shopify Plus?: Either, depending on what the business needs. Black Sand runs on standard Shopify rather than Plus, because the gating is built on customer tags, not on a feature that requires the higher plan. We will tell you honestly which one your volume and complexity actually need.
How do you qualify B2B leads rather than just capturing an enquiry?: With a real qualifying question on the landing page itself, not a generic contact form. Black Sand asks how many containers a buyer imports a year, and one submission fans out to WhatsApp, the CRM, the sales inbox and a Shopify account pending approval, so a serious buyer and a browser get different treatment from the first click.
Do you run marketing for B2B and trade brands too?: Yes. We run Black Sand’s SEO and both paid channels, and the two do different jobs: Google catches buyers already searching for container prices, and Meta puts the brand in front of importers before they have started looking. We also consult on their wider Shopify strategy as they grow.
Are you a B2B commerce agency, or a Shopify specialist?: Both. We are a B2B commerce agency that builds on Shopify rather than a bespoke enterprise platform, because gated pricing, tiered catalogues and container-scale ordering are standard Shopify features now, not custom work. It is a faster build and a lower running cost than the legacy B2B systems the platform has replaced.
Do you optimise conversion on a B2B store, or only build it?: Both, on the same account. We run conversion work on Black Sand alongside the build, the search work and the paid channels, because a gated trade store still has a funnel: a buyer has to find the right catalogue, understand pricing that varies by tier and market, then get through a checkout built for containers rather than a single item. Building it once and leaving it alone is not what full service means here.
Can Shopify enforce a minimum order quantity for trade buyers?: Yes, at the cart itself rather than as a note somebody has to remember to apply. We built Black Sand’s cart to check minimum order conditions directly, so a buyer under the threshold finds out before checkout rather than after spending time on an order that was never going to complete.
What does a full-service B2B engagement actually cover?: The build, then everything after somebody reaches it: conversion work, SEO, paid media on the channels that reach trade buyers, and consultancy as the account grows. Black Sand is the example: the store in 2022, and every part of the work since, run as one account rather than split across separate agencies.
Do B2B buyers need their own account, or can they order as a guest?: An account, in almost every case. A trade order carries pricing, payment terms and often a purchase-order reference that a guest checkout has nowhere to hold, and the buyer expects to see their own catalogue the moment they sign in, not the public one with a code applied. We build company accounts as the default for a B2B store, and guest checkout only where the business genuinely sells to both trade and retail from one storefront.

Whichever industry, the work is one of three shapes: a new build, a migration, or an ongoing growth partnership.

Also built for: Homeware & interiors · Supplements & nutrition · Activewear & sportswear · Subscription & DTC · Food & drink · Fashion & clothing · Beauty & wellness

Building or moving a b2b store?

A 20-minute call with the team that will actually build it. We reply within 24 hours.

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