Design & build
Shopify Web Design
Brand-led, mobile-first, and built to convert.
(opens in a new tab) We design Shopify stores that reflect the brand and are built to sell, from London, for brands across the UK and the US. Every layout starts at 375px, on the same stack we run our own two stores on.
We design and build Shopify stores for brands across the UK and the US.
Most storefronts lose the sale before the product page finishes loading. We design around the decision a shopper makes on a phone: whether they can see the price, the delivery cost and the returns policy without hunting for them.
Brand-led and mobile-first, shaped to sell. Built to the Core Web Vitals standard this site publishes.Ecommerce web design agency
The stores we design, and the brands behind them.
Every tile is a store we have worked on, from a full design and build to development and consultancy. Where we built it, it is our design and our code, not a marketplace theme with the colours swapped. Hover or tap a brand to see the work.
Selected work
Every brand in the grid above. Each name links to the work.
- Powerlete Sportswear · our own
- WUKA Period underwear
- The Little Shop of Olive Oils Speciality food
- Cream Cornwall Coastal homewares
- Tacky And Upsetting Custom stickers
- Nour Hammour Luxury fashion
- Waldo Swiss watches
- Bessette Luxury fashion
- Fittr Nutrition Supplements · our own
- Ebony Ivory Interiors Interiors
- Knack Snacks High-protein snacks
- Venyx World Fine jewellery
- La Sura Bakery Artisan bakery
- Black Sand FMCG distribution
- Poppy Elder Fine jewellery
Shopify Plus Partner
Ecommerce web design agency
A storefront we design, test and sell on ourselves
Powerlete is our own sportswear brand, designed and built from launch. Every layout we would recommend to you is drawn at 375px first and proven on Powerlete before it reaches a client, because that is the screen that carries the revenue.
When a design change costs conversion, it costs ours first. That is the difference between a mood board and a layout that has already had to earn its place.
WUKA
Store build, then conversion testing
Shopify website design services
A store designed to explain the product before it sold it
WUKA makes leak-proof period underwear, a category that has to answer how it works, how it fits and how many pairs someone needs before it can ask for the sale. The store was designed around that decision.
We designed and built it, then ran conversion testing on the pages doing the explaining, so the layout that shipped was the one that won a test rather than an argument.
Custom ecommerce website design
A trade store where every buyer sees their own prices
Black Sand came to us with deals quoted in a WhatsApp thread and no storefront at all. We designed a trade store where each buyer sees their own catalogue and their own prices, with a qualifying funnel deciding who sees what.
Custom design here meant nothing off a template. The merchandising rules were unusual, so the layout was drawn for them rather than the other way round.
Nour Hammour
Build, CRO and ongoing support
Shopify web design London
A luxury storefront that feels the way the coat does
Nour Hammour makes leather and tailored outerwear in Paris. At that price a brand is judged on its site before the product arrives, so the storefront had to read as considered as the tailoring.
We designed and built it, then stayed on to look after it, so the store keeps its finish rather than drifting in the months after launch.
Shopify design agency
One design across the storefront and three shop floors
Cream Cornwall sells coastal homewares online and across three shops, in Falmouth, St Ives and Bath. The design had to hold across the website and the shop floor, not just the screen.
We rebuilt the store, ran the migration and set up Shopify POS in all three shops, and stay on as their consultancy partner.
Knack Snacks
UK and US markets, subscriptions
Shopify website design company
A snack brand designed subscription-first
Knack Snacks sells high-protein chocolate snacks to customers in the UK and the US. People buy them again and again, so the store had to be designed as a subscription business, not a shop with a subscribe button bolted on at the end.
We designed and built it on Horizon, with the subscription choice inside the product page, then took on the paid ads, email and day-to-day support behind it.
Shopify designers
Why UK and US brands choose our Shopify designers
Most storefronts lose the sale before the product page finishes loading. We design around the decision a shopper makes on a phone: whether they can see the price, the delivery cost and the returns policy without hunting for them. Every layout starts at 375px wide, because that screen carries most of your revenue.
We design from London for brands across the UK and the US, on the same stack we run our own two stores on. Powerlete and Fittr Nutrition belong to us, so a layout we recommend to you has already made or cost us money first.
This suits you if your store converts below what its traffic deserves, or if the brand has moved on and the site has not caught up. If you need a template swapped over to start trading this month, tell us, and we will point you at the faster route rather than sell you a custom design.
A shopify web designer working alone can draw a good page and rarely has anyone to catch the Liquid decision that makes it slow. That pairing is why this is a team job here rather than one person’s freelance sideline.
People searching how to design a shopify website, or how to design shopify site pages specifically, are usually asking one of two questions: can I do this myself, and what does good look like. Both are fair. Shopify site design is genuinely approachable with a good theme and patience, and plenty of stores should start there; web design shopify projects earn an agency when the layout has to carry unusual merchandising, or when speed and conversion have to be designed in rather than fixed afterwards.
The buyer-side naming is just as scattered here. An ecommerce website agency, an ecommerce web designers team, or a brief that just says website design ecommerce or web design ecommerce: all four land on the same studio. E-commerce website design and e-commerce web design, spelled with the hyphen some briefs still use, describe nothing different from the unhyphenated version above.
Custom ecommerce website design means what it says: nothing here starts from a template, whether the brief came from a founder or from a web designer for ecommerce already on your own team, looking for a build partner rather than a full agency engagement.
Shopify web design services are sold here as a design engagement with a build attached, not as a deliverable set of screens, because a layout nobody has costed in Liquid is a mood board with a deadline on it.
Being a shopify plus partner is a status Shopify grants rather than one an agency enrols into, which is the only reason it is worth mentioning on a page like this. It reflects delivered work on the enterprise tier and a working relationship with Shopify itself. Weigh it accordingly: it tells you an agency operates at that level, and it tells you nothing about who will write the code on your project or whether the senior people in the pitch are still involved in month three.
Shopify web design services
What our ecommerce and Shopify web design service includes
Shopify web design here is a design engagement with a build attached, not a set of screens. A layout nobody has costed in Liquid is a mood board with a deadline on it.
Storefront design
Homepage and campaign templates
The pages that set the first impression and carry a launch.
Collection and product templates
A catalogue store is a system of templates, not a set of pages.
Cart and checkout
The last few steps, where most stores quietly lose the sale.
The states nobody photographs
Out of stock and back in stock
Designed, so a sold-out product still does a job.
Empty search and empty cart
The moments a template leaves blank and a shopper leaves on.
Loading and error states
Drawn on purpose rather than left to the theme.
Built to perform
A Core Web Vitals budget
Set before the design starts, so speed is a constraint, not a repair.
Mobile-first at 375px
Every layout is drawn at phone width first and widens from there.
Custom Liquid, no template debt
Nothing is working around a marketplace theme’s assumptions.
Designing a store or buying a theme
A custom Shopify design, or a template swap
Both are legitimate. A good theme and some patience will get a lot of stores trading, and we will point you at that route when it is the honest answer. A custom design earns its cost when the layout has to carry unusual merchandising, or when speed and conversion have to be designed in.
| A custom Shopify design | A marketplace theme | |
|---|---|---|
| Starting point | Drawn for your brand and catalogue | Someone else’s layout, recoloured |
| Mobile | 375px-first, inside a performance budget | Whatever the theme shipped with |
| Page speed | Designed in from the first sketch | Fixed afterwards, if at all |
| Merchandising | Built for your rules | Bent to fit the theme |
| Time to launch | Longer, worth it when the store must convert | Faster, right when you just need to trade this month |
| Cost | Higher up front | Lower up front |
Shopify designers
How we design a Shopify store
A Shopify web designer working alone can draw a good page and rarely has anyone to catch the Liquid decision that makes it slow. That pairing is why this is a team job here rather than one person’s freelance sideline, and why the people who design the store are the people who build it.
Discovery
What the store sells, who buys it, and where it loses the sale today.
Wireframe at 375px
Structure first, on the phone screen, before a single colour is chosen.
High-fidelity design
The brand applied to every template, including the states nobody photographs.
Build in custom Liquid
The same team builds what it drew, so nothing is lost in a handover.
Performance budget
Held to a Core Web Vitals standard the whole way, not measured at the end.
Launch and iterate
Shipped in two-week increments on a staging theme, then tested and improved.
How we work with you
Pick the shape that fits
Most projects run as one engagement, design and build together, because that is where nothing gets lost in a handover between a design file and a separate developer. Not every brief needs the whole thing, though, so the shape is yours to choose and we will tell you honestly which one fits.
Design and build
The usual shape: one team designs the store and builds it, end to end.
Design only
We design it and hand the files to your in-house developer, flagging anything expensive to build.
To your guidelines
We work to your existing brand, and flag where the guidelines fight the medium.
Ongoing partnership
We stay on after launch for support, conversion work and the next round of design.
Is this the right thing to buy from us?
Worth a conversation
- Your store converts below what its traffic deserves
- The brand has moved on and the site has not caught up
- Merchandising needs a layout a theme cannot hold
- You are launching and want it done properly the first time
Probably not this, yet
- You need a template swapped over to start trading this month
- A light refresh would do more than a redesign
- Nobody internally owns the store
- The budget is better spent finding customers first
Keep reading
More on designing and moving a Shopify store
Related services
Moving to Shopify
Worth reading
Real reviews, not selected pull quotes
Reviews on the Shopify Partner Directory
From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.
Verified on the Shopify Partner Directory
The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
ARTMARTIAL I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.
Every quote is a merchant’s own review, published where anyone can read it. Read them on the Shopify Partner Directory
Straight answers
Shopify web design, answered
Do you design from scratch or start from a template?
From scratch, against your brand. We do not resell a marketplace theme with the colours swapped. The build is custom Liquid, so no part of the layout is working around a template’s assumptions.
Is the design mobile-first?
Mobile is where we start. Every layout gets drawn at 375px and widens from there, because that is where most Shopify traffic and most of your revenue arrives.
Can you design without building it?
Yes. Some clients take the files to an in-house developer. We flag anything in the design that will be expensive to build before you commit to it.
How does design affect Shopify page speed?
A lot. Hero videos, carousels and extra web fonts each cost load time, and load time costs conversions. We design inside a performance budget, so speed is a constraint from the first sketch instead of a repair job at the end.
Do you design for US brands from the UK?
Yes. London runs five hours ahead of New York, so we cover your whole morning and a question asked before your lunch gets answered the same day. We quote and invoice US clients in dollars.
Do you take on ecommerce web design work in London?
Yes, and most of it is. We are London-headquartered, so a London brand can have us in the room for the parts of a design project that genuinely benefit from it: the first workshop, a photography day, a launch. Everything after that runs the same way it does for a client in Leeds or in Boston, because the work is the same work.
Can you work to our existing brand guidelines?
Yes, and we will flag where the guidelines fight the medium. Print palettes often fail contrast on screen, and a typeface that reads beautifully on paper can cost you load time as a web font.
Is this shopify website design, or a full shopify web design agency service?
Both live on this page, run by the same shopify website designer team rather than split across a designer and a separate developer. Shopify website design covers the visual and structural work; when people search shopify web design they usually mean the same thing with the platform named differently.
How is a shopify design agency different from a shopify website agency?
Mostly not, in practice. A shopify design agency and a shopify website agency describe the same kind of supplier; what actually varies is whether design is the whole engagement or one part of a bigger build.
Do you handle ecommerce website design and development together?
Yes, and most projects run that way: the same team designs the store and builds it, so nothing is lost in a handover between a design file and a separate developer. If you only need one half, we take design-only and development-only engagements too.
Do your shopify designers work from a brief, or do we need to start by designing a shopify website ourselves?
From a brief. Send us what exists today, even roughly, and our shopify designers take it from there. Nobody needs to arrive having already done the work of designing a shopify website before they talk to us.
How do you compare to other shopify website design services, or an ecommerce web design company generally?
Ask what they last shipped rather than take a homepage's word for it, same advice regardless of supplier. A shopify website design company and a shopify web design company are usually the same kind of studio; an ecommerce web design company without Shopify specifically may be strong generally but thinner on platform-specific detail like collection structure and app conflicts.
Is this ecommerce web design, or Shopify web design? What is the difference?
None, in our case. We build ecommerce sites on Shopify and nothing else, so ecommerce website design and Shopify design are the same service described at two levels of specificity. An ecommerce web design agency that works across several platforms will spread its attention differently, and an ecommerce website design agency picked for its portfolio alone may not have built on your platform at all; whether either matters depends on whether you have already chosen one.
Do you offer ecommerce web design services in London and across the UK?
Yes, and the location matters less than it reads. We are London-based, so ecommerce web design london and ecommerce website design london both describe work we do in person when it helps. Ecommerce website design uk is the same team and the same process for a brand in Leeds or Newcastle, and uk ecommerce web design work is mostly remote by preference on both sides. Shopify web design london clients get no better service than anyone else, they just get easier meetings.
Are you an ecommerce design agency, or ecommerce website designers, or an ecommerce web design firm?
All the same thing under three names, and the naming tells you almost nothing. Ecommerce website design companies, an ecommerce website design company uk based, e commerce website designers, an e-commerce website design agency: the label varies by whoever wrote the homepage. What actually varies is whether the people designing it also build it, which is the question worth asking instead.
What do ecommerce website design services actually include?
Ecommerce site design covers the parts that decide whether the store sells: the homepage, collection and product templates, the cart, and the states nobody photographs like out of stock and empty search. Ecommerce web page design as a phrase undersells it, because a catalogue store is a system of templates rather than a set of pages. An ecommerce web design development company that stops at the visual layer leaves the hard half to somebody else.
Is ecommerce web site design different from a Shopify website design agency service?
The same work, and the spaced spelling is just an older habit. Whether you searched for a shopify website design agency, an ecommerce web design uk supplier, or a shopify web designer london side, you land here because it is one service. Shopify design london work and national work run identically.
Start a conversation
Talk to the people who would design it.
Send the store URL and what is in the way. We will come back with what we would change first, what it would take, and whether we are the right people to do it.
Get in touch