Sectors we work in
Web design and development by sector
Websites, search and ads for firms whose sale starts with an enquiry.
(opens in a new tab) Most of our work is Shopify, because most of our clients sell products. Some do not. A contractor needs the right jobs to arrive as enquiries and needs to know which search brought them, which is a different build and a different measure of whether it worked.
The sectors we build, rank and advertise for.
37 sectors, and countingTrades & home services
15 sectors
Construction & industry
6 sectors
Professional & financial
6 sectors
Health & care
4 sectors
Hospitality, education & charity
6 sectors
Certified, not badge-only We design, build, rank and advertise websites for firms that sell by enquiry.
Read the sector guidesWebsite design and development services for a trade with no catalogue to sell from, and the digital strategy agency questions that come before it: which channel, which pages, which numbers matter. Searching for a website design SEO company? Here the design and the search are one brief, not two suppliers.
Tell us what you doWeb design and development services
Five jobs, one brief
A builder does not want conversion-rate optimisation. They want more of the right enquiries and a phone that rings. That takes five things working together, and we run all five.
Getting found
Search that brings the job, not the traffic
One page per job you want more of, and per area you cover, written the way your customers search for it. A boiler install and a burst pipe are two searches and two pages.
Ads that stop when the diary is full
Google and Meta campaigns pointed at the work you want, switched up when you have capacity and down when you do not, so the spend follows the diary rather than the calendar.
Being chosen
Web design that shows the work first
Finished jobs, the people who do them, and the answer to the question a buyer is actually asking, before anything asks them for their details.
Web development that loads on a phone in a van
Fast pages, forms that work on a bad signal, and a site you own outright, whoever looks after it next.
Counting it
Lead generation you can trace to the job
An enquiry form that asks what you price from, and tracking that shows which search, ad or page each enquiry came through, so you know what to spend more on.
How it works in each group, and who for
Each group of sectors has its own buyer and its own question to answer first. Here is how we work in each, and the clients we do it for.
Smart Surfacing Solutions
Tarmac & resin surfacing · redesign, tracking, search & paid
Website design and development
Construction & industry
- Construction & contracting
- Groundworks & surfacing
- Manufacturing & industrial
- Logistics & haulage
- Automotive
- Architects
Contractors, groundworkers and manufacturers sell to buyers who arrive with a drawing, a programme or a quantity. The site has to survive a prequalification check and turn a spec into an enquiry.
For Smart Surfacing Solutions we redesigned the site, built the funnel their Google and Meta ads land on, and track every enquiry back to what brought it. Black Sand, a distributor selling by the forty-foot container, runs its site, search, lead generation and paid ads through us.
Natalie's Heating Service
Plumbing and heating
Website design SEO services
Trades & home services
- Plumbing & heating
- Electricians
- Roofing
- HVAC & air conditioning
- Glazing & windows
- Home improvement & renovation
- Landscaping & grounds
- Tree surgery
- Solar & renewables
- Flooring
- Painting & decorating
- Plastering
- Carpentry & joinery
- Garage doors
- Pest control
The burst pipe customer does not read the site; the boiler customer reads all of it. A trade needs a page per job and per area, fast enough to load on a phone before the next firm answers.
Natalie’s Heating Service is a Gas Safe engineer covering Bromley. We built her site with a page for each town she covers, and run the search behind it.
Meta Mortgages
Mortgage brokerage
Digital strategy agency
Professional & financial
- Law firms & solicitors
- Accounting & accountancy firms
- Financial services
- Insurance & brokers
- Real estate & letting agents
- Recruitment & staffing
A law firm, an accountant or a broker is bought on trust, and every promotion may need sign-off before it runs. The site has to answer the trust question before it asks for anything.
Meta Mortgages is a regulated brokerage: we built the site and stay on as consultants, with every promotion signed off before it runs.
Web design and development
Health & care
The booking is the conversion, and the reader is often anxious or deciding for someone else. Trust has to arrive before the form does.
Clinicians and credentials on their own pages, booking that works out of hours, and search for the treatments you want more of.
Website design and development services
Hospitality, education & charity
- Hotels & hospitality
- Restaurants
- Weddings & venues
- Travel & tour operators
- Schools & education
- Charities & non-profits
A direct booking that beats the platform taking a cut, an admissions enquiry, a donation. Each is decided on a phone in a minute or less.
We make that one action the clearest thing on the site, then point search and ads straight at it.
Website design and development
How we run a project
Nothing goes live until we have agreed what a good enquiry looks like for your business. That decides the pages, the channels and what every report is measured against.
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Agree what a good enquiry is
The jobs you want, the ones you do not, the areas you cover and what a job is worth. Everything after is built to that.
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Build the site around the work
A page per job and per area, the proof that wins them, and a form that asks what you need to price.
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Switch on search and ads
Search for the demand that compounds, ads for the enquiries you need this month, both aimed at the same pages.
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Count what came back
Enquiries by source, by job and by area, reported in plain numbers so the next month’s money goes where it worked.
Your own site, a template or a directory
Where your enquiries could come from
Most firms we speak to are on a template site, paying a lead directory, or both. Here is what each one leaves you with.
| A site built for enquiries | A template site | A lead directory | |
|---|---|---|---|
| Who owns the enquiry | You | You | Shared with the firms listed beside you |
| Pages that rank | One per job and per area | Usually one per service, if any | The directory’s profile ranks, not you |
| What you can count | Each enquiry, traced to its search or ad | Form fills, with no source | The directory’s own report |
| When you stop paying | The site and its rankings stay yours | The site stays yours | The enquiries stop |
How we work with you
Website build
A fixed scope: the site, the pages per job and area, the forms and the tracking. You own all of it, whoever runs it afterwards.
ProjectMonthly growth
We run the search, the ads and the pages they land on, and report on enquiries rather than clicks. What Smart Surfacing Solutions and Black Sand run with us.
MonthlyAudit and advice
You or your team run it. We read the site, the search and the spend end to end, and show where the enquiries leak.
AdvisoryWhere we fit, and where we do not
Worth a conversation
- Your work starts with a call or a form, not a checkout
- You sell products as well, and want the store and the enquiries under one roof
- Word of mouth is most of your work and you want a second source
- You pay for ads or a directory and cannot say what came of it
- You have the capacity to take on more of the jobs you want
Better somewhere else, for now
- Enquiries already outrun the diary
- Nobody is free to answer the phone when it rings
- Selling online is the whole business, not part of it
Keep reading
Deeper on a sector
Sector guides
Deeper on a sector
Straight answers
Our trade is not on the list. Will you still work with us?
Probably. The list is where we have written a page, not the limit of what we take on. A business that needs the right enquiries and needs to know where they came from is the same build whatever the trade. Tell us what you do and we will tell you where we would start.
Do you just build the website, or run the SEO and ads as well?
All of it, or any part. Web design, web development, search, Google and Meta ads, and the lead generation that ties them together are one brief here rather than three suppliers handing off a site none of them can rank. If you already have someone for one piece, we fit around them.
How soon will the phone ring?
Paid ads can produce enquiries within days. Search takes months and then keeps working without the spend. Most sector clients start with both: ads for this month, search for next year.
You are a Shopify agency. Why build for trades?
Most of our work is Shopify, because most of our clients sell products. Some do not, and a site that turns searches into enquiries and proves which search brought them is work we already do. Same team, same standards, a different measure of success.
Do we own the site and the data?
Yes. The site, the domain, the ad accounts and the analytics sit in your name. If you ever move on, everything goes with you.
Tell us what you do
Send the site and the jobs you want more of. We reply personally, and if the honest answer is that the site is fine and the ads are the problem, that is the reply you get.
Stores we build and grow
Start a conversation
37 sectors, and yours may not be one of them.
The list grows as we write the pages, not as we take the work: a firm that needs the right enquiries, and needs to know which search produced them, is the same build whatever the trade above it says. Where we have live work in a sector we name the client.
Tell us what you do and we will tell you where we would start.
UK and US brands buy this from the same senior team, and the American day is covered from the start of it rather than the end. How we work with US brands.
Get in touch