Sectors · Search
Small business SEO services for the sectors we build in
Search work for trades, professional services and firms where the enquiry is the conversion rather than a checkout. What the work actually is, and when it is not worth doing.
01 The order we work in
Not a package, and the first step is the one that can end the conversation. Each step makes the next measurable, and running them in the usual order wastes the first three months.
- 01
Whether search is your channel at all
The first honest question, and the one an seo agency asking for a retainer has no incentive to raise. Some businesses get every job by referral and would get more by asking for referrals properly. If that is you, we would rather say so in the first conversation than take twelve months of fees to find out slowly.
- 02
The words your buyers actually use
Almost never the words the business uses about itself. A firm that calls its work one thing internally and finds buyers searching for another has a naming problem before it has a ranking problem, and no amount of seo services fixes a page aimed at a phrase nobody types.
- 03
A page for each thing you sell
One page per service, written to answer the question behind the search rather than to describe the service in your own words. A single page listing everything you do competes for nothing in particular, which is the most common thing we find on a site that has never ranked.
- 04
Then the slow part, honestly
Rankings on commercial terms come from trust a site has to earn, and that takes months whoever does the work. Anybody offering a date for page one is guessing, because they control neither the competition nor the algorithm. What we will give you is what changed, what it did, and what we would do next.
02
Questions small firms ask
Is this the same as local SEO?
No, and the difference decides which page you want. Local SEO is about being found by people near you: the Google Business Profile, the map pack, citations and reviews. This page is the rest of it, the site and the pages that rank whether or not the searcher is standing nearby. Most firms need both, and if the map pack is the thing actually bringing you work then start there instead, because it moves faster and costs less.
How much should a small business spend on SEO?
Less than most agencies will quote, and the honest first question is whether search is your channel at all. If your work arrives by referral and always has, an seo consultancy retainer is a slow way to change that and there are cheaper experiments worth running first. Where search genuinely is how buyers find your trade, the cost is mostly time rather than tooling: writing pages that answer real questions, then holding the position once it is earned.
What is the difference between SEO consultants and an agency doing the work?
Who does the building. Seo consultants and an seo consultancy services engagement usually mean somebody senior telling your team what to change, which is the cheaper route and works well if you have somebody who can act on it. An agency earns the difference when nobody in-house has the time, because a recommendation nobody implements is worth nothing. We are happy to be either, and will say which we think you actually need.
Do you only do SEO for ecommerce?
No, though it is where most of our work sits. We run search for a tarmac and resin surfacing contractor where nothing sells online and the enquiry is the entire conversion, and the sectors tree on this site exists for exactly that kind of business. If you sell products online, the ecommerce and Shopify SEO pages are the better fit and we will point you at them rather than run you through this one.
How do we tell professional SEO from the rest?
Ask what they last shipped and what happened, including something that did not work. A professional seo service that only ever reports wins is not measuring properly, and seo experts who cannot name a campaign that underperformed have either not run many or are not counting them. Ask too whether they will tell you when search is the wrong investment for your business, because for some firms it is, and an seo company that cannot say that has only one thing to sell you.
Are you the best SEO UK firms can hire?
No, and anybody answering yes to that is selling rather than advising. Plenty of search engine optimisation uk agencies have been doing generic search longer than we have and have deeper links to prove it. What we bring is that we run our own stores, so our advice has been paid for with our own money first. Judge any search engine optimisation company on that test, including us.
Do you work with businesses outside your usual sectors?
Usually yes. Seo for businesses in trades, professional services and B2B is the same discipline with different vocabulary: find what buyers actually type, answer it better than whoever ranks now, and measure the enquiry rather than the visit. Tell us the trade and we will tell you straight whether we are the right people for it.
Can you get us into the map pack?
That is usually the first target, because it sits above the ordinary results and it moves faster than they do. It rewards a complete and verified profile, correct categories, consistent details wherever your business appears, photographs and a steady flow of reviews. For a local business it is often worth more than the website rankings underneath it.
Do you build the website as well, or only the search work?
Both, and they are usually better planned together. A search plan that cannot change the pages is a plan with one hand tied, which is why we would rather do the two as one job. If your site is sound we will say so and work on what you have rather than sell you a rebuild.
Should we run ads while the SEO builds?
Often yes, and it is a question of arithmetic rather than principle. Search work takes months and paid search takes hours, so a small ad budget bridges the gap and, usefully, tells you which terms actually produce enquiries before you spend six months earning them. If your margins will not carry a click price we will say so.
How do we know the work is producing enquiries rather than traffic?
Because we set it up so the enquiry is the thing being counted, with the search and the page that produced it attached. Traffic reports are easy to make look good and they answer a question you did not ask. Calls and forms, tagged and countable, are the only version worth paying for.
We will tell you when search is the wrong spend.
Most of our search work is on our own stores and on a surfacing contractor where the enquiry is the whole job. If that is the shape of your problem, we would like to hear about it.