Roofing marketing that gets you the re-roofs, not just the repairs.

The work a roofing firm needs is the work we do: a site whose job is the enquiry rather than a checkout, ads that have to pay for themselves, and search that keeps the right work coming in. What we do is the whole engine: Google Ads and Meta for the enquiries you need this month, SEO for the ones that keep arriving without a media budget behind them, and a funnel between the two that brings the cost per lead down and qualifies what reaches your team. It connects to the CRM you already run, so a lead is tracked rather than retyped, and it is built as a foundation you can scale on rather than something that breaks at three times the volume. Founder-led, 100+ builds across the UK and the US. Tell us how your jobs and storm call-outs arrive today and we will show you where the site, the ads and the search move first.

It depends which half is actually broken. A site that converts badly wastes every click you buy, so that usually goes first; if the site is sound and nothing is finding it, the money goes into search instead. We scope it after looking at what you have, and we will say so if the honest answer is that you do not need us yet.

Three routes, in the order they usually pay back. Make the site turn the visits you already get into enquiries, which is the cheapest and the one most firms skip. Rank for the jobs you want in the towns you cover, which is slow and compounds. Buy the searches you cannot rank for yet, which is fast and stops the day you stop paying.

Yes, and on roofing the two are hard to separate. A page that ranks and then reads like a brochure has cost you the click for nothing, so the build and the search get planned together rather than handed between two suppliers. The guide below is the long version of how we would approach the search half.

Months rather than weeks, and longer in a competitive city than a quiet county. What moves sooner is the conversion side: the same traffic producing more enquiries is usually visible within a few weeks, which is why we do that part first rather than asking you to wait two quarters for any signal at all.

Yes, though it belongs on its own page and often speaks to a different buyer. Insurance and storm work carries its own search behaviour, its own objections and a different urgency, and it rarely converts on the same page as a planned re-roof. It gets written separately or it gets written badly.

Yes, that is one of the services we sell. It matters more here than on most terms: ads, the map pack and directories take a large share of the clicks above the first organic result, so treating roofing search as an organic-only problem hands away the top of the page.

Photography, a lot; drone footage, sometimes. Finished roofs shot from the ground sell the work perfectly well, and the drone earns its place in the survey rather than the marketing, where a customer seeing their own roof close up is what closes the job. If you are already flying for surveys the footage is free, and then yes, use it.

One site, two clear routes. A main contractor wants your accreditations, your insurance, your capacity and your programme; a homeowner wants to know what a re-roof costs and whether you turn up. They read nothing in common, which is a reason for separate sections rather than separate domains.

Ranges, yes. Nobody can price a re-roof from a photograph and customers know that, but a page that explains what moves the number, access, pitch, tile type, scaffolding, and gives a bracket, filters out the enquiries you did not want and warms up the rest. A single headline price is the version that causes arguments later.

Both, one project rather than two. Marketing for roofing companies without a site built to convert the traffic is money left on the table, so roofing company marketing here always includes the build. Roofing lead generation is the actual thing we are optimising for throughout, not visits or rankings on their own.

Yes, and on a re-roof it usually matters more than the first ad did. Most homeowners get two or three quotes before deciding, so we set up remarketing to the people who already enquired rather than only chasing new ones, which is normally the cheaper click of the two.