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Run & Advise

Ongoing Growth Partnership

A retained team, one direction.

Shopify Experts, Shopify Plus Partner (opens in a new tab)

One senior team across your store, your ads, your testing and your email, month after month, with nobody between you and the people doing the work. We run the same model on the brands we own, so we pay for it as well as sell it.

Powerlete activewear photographed in the Alps, the brand we grow on our own money first

The brands we grow, month after month.

100+ builds Shipped since 2018
Founder-led Not account-managed
Two brands we run Our own money on the line

We are the Shopify growth partner for brands across the UK and the US.

  • 100+ builds shipped
  • Founder-led, not account-managed
  • Trading on our own two brands
Read the case studies

One team across build, ads, CRO and advice. No hand-offs, no account managers, front of the queue.

Our services

How we run a growth partnership

How a growth partnership runs month to month

Most agency relationships end at launch, which is the point the real work starts. A growth partnership keeps one team across your build, ads, CRO and strategy, so nobody has to be briefed twice and no thread gets dropped between suppliers. It is the work an ecommerce growth agency is hired for, run by one team rather than split between several, each measuring its own slice.

  1. Scoping

    We start by understanding your brand, your goals, and what you need most. From there we scope a partnership that covers the right services at the right level of support.

  2. Onboarding

    Once scoped and agreed, we onboard fully into your brand so we can hit the ground running from day one with no lengthy briefing process every time work is needed.

  3. Continuous Delivery

    Work flows continuously throughout the month across whichever services are in scope. No big bang releases, no long wait times - your brand is always moving forward.

  4. Review and Evolve

    We review performance regularly and evolve the partnership scope as your needs change, so the support you receive always reflects where your brand is heading.

01

One team

The store, the ads, the email and the testing, run by the same people every month.

Shopify growth partner

The partnership we run on our own brand first

Powerlete is our own sportswear brand. We run the storefront, the merchandising, the paid media and the retention ourselves, with no hand-offs, because there is nobody to hand off to.

Every playbook we bring to a client has been tested there first. When a checkout change or a paid-social angle costs money, it costs ours before it costs yours.

Three packs of Knack Snacks chocolate protein balls on an orange ground

Knack Snacks

Build, paid, email and advice

Ecommerce growth partner

The store and the traffic, run as one conversation

Knack Snacks sells high-protein chocolate snacks to customers in the UK and the US, built subscription-first with the frequency choice inside the product page rather than bolted on after it.

We built it, then took on the paid ads, the email and the day-to-day work on the store, and we consult on where it goes next. The store and the campaigns pointing at it are one team’s problem, not two agencies blaming each other.

A model wearing Poppy Elder rings set with coloured stones

Poppy Elder

Build, paid and email, retained

Ongoing growth partnership

Follow-up that is still there when they come back

Poppy Elder makes bespoke engagement rings. Nobody buys one on impulse: they spend months on it, talk to a person and change their mind twice, so a store built for a fast checkout is built for the wrong customer.

We built the store to treat the enquiry as the conversion, then run the paid ads, the email and the store itself on a retainer. The ads start where the search does, early and quiet, and the email carries the length of the decision.

Ongoing growth partnership

What an ongoing growth partnership includes

An agreed scope across the disciplines below, set with you at the start and reviewed as priorities move. You are not buying a fixed block of hours, and most months split between planned work and whatever the data surfaced.

On the store

Shopify Design and Development

Ongoing design updates, new builds, theme enhancements, and feature development for your Shopify store, handled by the same team who knows your brand best.

CRO and Optimisation

Ongoing testing, UX improvements, and conversion optimisation so your brand is always improving at turning visitors into customers.

Bringing people to it

Marketing and Paid Ads

Continuous paid social, Google Ads, and email marketing management, optimised and scaled as part of your wider growth strategy.

Lead Generation

Platform-agnostic lead generation support, managed and optimised on an ongoing basis as part of your partnership scope.

Direction

Strategy and Consultancy

Regular strategy sessions, growth planning, and expert consultancy to ensure every part of your brand is aligned and moving in the right direction.

Priority Access

Partnership clients are always front of the queue. Fast turnaround, direct communication, and no waiting for a slot to open up.

02

Grow

Conversion, paid media and lead generation on stores that are already trading.

A model in a long black leather coat on a Paris balustrade at dusk

Nour Hammour

Build, CRO and a retainer

Conversion rate optimisation

Testing on top of the build, not instead of it

Nour Hammour makes leather and tailored outerwear in Paris. At that price the question is rarely the colour of a button; it is whether the page has answered the thing the customer is actually worried about.

We built the store, test it, and stay on it as a retained relationship rather than a project that ended at handover, so the people running the tests are the people who know how it was made.

Paid media and merchandising

Growth work on a store we moved without losing its rankings

Bessette sells new, curated designer fashion at a discount. Two founders run it, and we work closely with both: conversion and merchandising on the site, paid media on Meta and Google, scaled up as the tracking underneath it improved.

The same team moved the store, the domain, the email and the tracking onto a new footing without losing the search rankings already earned, and stays on as their consultancy partner.

Lead generation

A trade store we have kept developing since 2022

Black Sand came to us in 2022 with no storefront at all, closing container deals in a WhatsApp thread. We built the first store from the ground up, with each approved buyer seeing their own catalogue and their own prices.

It has been developed continuously since, and we still run its search, lead generation and paid ads. The qualifying funnel in front of the store and the store itself belong to one team, so a lead and a catalogue are one decision rather than two.

One partner or several specialists

Why brands retain us as their Shopify growth partner

Most brands past launch already have the disciplines, spread across three or four suppliers who never speak. The cost is not the fees; it is everything that falls between them.

What happens Separate specialists One growth partner
Who holds the whole picture Nobody, or you One team, every month
Briefing Every supplier, every time Once, at onboarding
A landing page and its campaign Two agencies, two conversations Designed in the same conversation
Who you talk to An account manager at each The people doing the work
When you need something Wait for a slot to open Front of the queue
What you pay for Separate scopes that overlap One agreed scope, reviewed as priorities move
If you leave Several contracts to unpick Code, accounts and documentation handed over
Read: what an ecommerce agency is, and which kind you need
03

Advise

Direction as well as delivery: where the store goes next, and what to leave alone.

Strategy and consultancy

A partner for the shops as well as the site

Cream Cornwall sells luxury coastal homewares online and across three shops, in Falmouth, St Ives and Bath. We rebuilt the store, ran the migration and set up Shopify POS in all three shops.

International expansion was our advice, and they took it up; it is running now, not sitting in a deck. Rather than handing over and leaving, we stay on as their consultancy partner.

The Ginny Litscher homepage, with the SS27 film of a woman in red in a red convertible

Ginny Litscher

Seven-day build, then growth

After launch

Live in seven days, then the growth work started

Ginny Litscher hand-paints silk scarves, kimonos and wallpaper in Switzerland and sells them in eight markets. We rebuilt her store in seven days, in time for her SS27 show at London Fashion Week.

Launch was the start rather than the handover. We moved straight on to search, paid media, conversion testing and ongoing consultancy for the store, with the people who built it doing the work.

Reviews on the Shopify Partner Directory

Merchants, in their own words.

  • From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.

    Tacky And Upsetting Store build or redesign · April 2026

  • The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.

    ARTMARTIAL Store build or redesign · April 2026

  • I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.

    Reveliér Studios Business strategy guidance · April 2026

Read the reviews on the Shopify Partner Directory

How we work with you

The whole funnel

Store development, paid media, email and conversion work under one monthly scope, run by the team that built the store. What Knack Snacks, Poppy Elder and Nour Hammour run with us.

Monthly

Launch, then stay

A build with a launch date, and the partnership starting the day it goes live rather than a handover. What Ginny Litscher did: seven days to launch, then search, paid and testing.

Project, then monthly

Consultancy partner

Direction on the platform, the channels and the next market, with the team stepping in where it helps. What Cream Cornwall and Bessette run with us.

Advisory

Is a partnership the right thing to buy?

Worth a conversation

  • You are past launch and the list is longer than one person can hold
  • The store and the ads are run by people who never speak
  • Every new supplier needs the whole brief again
  • You want senior people on it, not an account manager

Probably not this, yet

  • You have one defined project and nothing planned after it
  • The store is not live yet
  • What you need is a safety net, not a roadmap
  • A single in-house hire would serve you better
Shopify maintenance, if the safety net is the thing

The brands behind the stores we build and run.

  • Wuka
  • Art Martial Clothing
  • Citizen M
  • Black Sand
  • Waldo
  • Botanivie
  • Lifestyle Home Collection
  • Nour Hammour
  • Poppy Elder
  • Venyx World
  • Tacky And Upsetting
  • Knack Snacks
  • Givino
  • Bordeaux12
  • Ginny Litscher
  • Seko Logistics
  • La Sura Bakery
  • Cream Cornwall
  • The Little Shop of Olive Oils
  • Bessette
  • Powerlete
  • Caorunn Gin

Partners

Tools we have already run on our own stores

The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.

How we use them

Straight answers

What is included in a growth partnership each month?

An agreed scope across build, ads, CRO and strategy, set with you at the start and reviewed as priorities move. You are not buying a fixed block of hours.

Do we get the same team every month?

Yes. The people on your account stay on your account. Nothing gets passed to a junior once the pitch is over.

Can we stop the partnership?

Yes, and everything hands over cleanly: code, accounts and documentation. We would rather you left well than stayed badly.

How does this compare to hiring in-house?

You get several disciplines at once without several salaries. Where a single in-house hire would serve you better, we will tell you that instead.

Can a partnership cover the store and the marketing together?

Yes, and that is the argument for it. One team across the build and the ads means a landing page and the campaign pointing at it get designed in the same conversation.

Do you retain US brands?

Yes. The five-hour offset means much of the work happens overnight your time, so you tend to arrive to progress rather than wait through your day for it.

How do you decide what to work on each month?

We agree the priorities with you and revisit them as the numbers move. Most months split between planned work and whatever the data surfaced, and we would rather drop a planned task than ship it while something more valuable waits.

Tell us what is on the list

Send the store URL and what the next six months need to deliver. We reply personally, and if one project would serve you better than a partnership, that is the reply you get.

Stores we build and grow

  • Wuka
  • Art Martial Clothing
  • Citizen M
  • Black Sand
  • Waldo
  • Botanivie
  • Ebony Ivory Interiors
  • Lifestyle Home Collection
  • Nour Hammour
  • Owen Drew Candles
  • Poppy Elder
  • Sculpt Activewear
  • Snatchd
  • Venyx World
  • Tacky And Upsetting
  • Knack Snacks
  • Givino
  • Natalie's Heating Service
  • Bordeaux12
  • Ginny Litscher
  • Seko Logistics
  • La Sura Bakery
  • Meta Mortgages
  • Cream Cornwall
  • Skye McAlpine Tavola
  • The Little Shop of Olive Oils
  • Bessette
  • Powerlete
  • Fittr Nutrition
  • Smart Surfacing Solutions
  • Caorunn Gin

We'll reply personally and keep a record of your enquiry, and send the occasional ecommerce and AI email -- unsubscribe any time. See our privacy policy.

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Start a conversation

Talk to the people who would do the work.

Book a call or send a note. We will come back with what we would work on first, what it would take each month, and whether a partnership is the right shape for you.

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