Run & Advise
Shopify Maintenance and Support
A named developer, not a ticket queue.
(opens in a new tab) Stores that are already trading break in specific ways: a theme drifts out of support, the eleventh app is still injecting script on every page, a variant selector fails on one device. We fix those, prove them on a real device, and give you the cause in plain language rather than a closed ticket.
The stores we look after, month after month.
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Powerlete Sportswear · our own -
WUKA Period underwear -
Nour Hammour Luxury fashion -
Black Sand FMCG distribution -
Knack Snacks High-protein snacks -
Cream Cornwall Coastal homewares -
Bessette Luxury fashion -
Poppy Elder Fine jewellery -
Givino Food & drink -
The Little Shop of Olive Oils Speciality food -
Tacky And Upsetting Custom stickers -
Art Martial Clothing Apparel -
Ebony Ivory Interiors Interiors -
Bordeaux12 Vintage designer fashion -
Ginny Litscher Luxury fashion -
Seko Logistics Freight, logistics and fulfilment
Certified, not badge-only We keep Shopify stores working for brands across the UK and the US.
Read the case studiesOur own two stores run on the same support plan we sell you. When something breaks at nine at night, it is our revenue too.
Our servicesShopify maintenance plan
How Shopify support works month to month
A plan starts with a handover and a baseline rather than with tickets, because most of what we support we did not build. The first month is slower for that reason, and it is the month that makes the rest of them fast.
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Store Handover
We document what you actually have: theme version and customisations, every app and what it does, integrations, and the known problems you have learned to work around. Most stores have never had this written down.
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Set the Baseline
Current Core Web Vitals, current error log, current app load. The plan is measured against this, so improvement is demonstrable rather than asserted.
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Support in Cycle
Work comes in, gets triaged by commercial impact, and is fixed within the agreed response time. Anything risky is proven on a preview theme before it goes near the store you trade on.
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Monthly Review
What we fixed, what it cost in hours, where the store now sits against baseline, and what we recommend next. Short enough to read, specific enough to act on.
Keep it working
The day-to-day: bugs, theme updates, app conflicts and the journeys that quietly stop converting.
Shopify support and maintenance
A platform hotels order from to stay open
Citizen M supplies the operating stock that keeps citizenM hotels running, and since Marriott’s acquisition of citizenM, Marriott hotels too. Each hotel signs in to a catalogue scoped to what that hotel may order, at pricing set for it, fulfilled from the local distribution serving that building.
The failure mode is not lost revenue. A hotel that cannot reorder bedding has rooms it cannot turn around, and one that cannot reorder cutlery has a restaurant it cannot open. It is live, we build and support it, and the estate it serves grew with the Marriott acquisition rather than pausing for it.
Nour Hammour
Build, CRO and ongoing support
Shopify support agency
A Paris atelier’s store, kept running day to day
Nour Hammour makes leather and tailored outerwear in Paris. At that price point a brand is judged on its site before the product ever arrives, so a variant that fails on one phone is not a small bug, it is the whole impression.
We built it, we test it, and we keep it working. Product drops, seasonal changes, and the things that break quietly are ours, which is the difference between a store that was handed over and a store that is looked after.
Bordeaux12
WooCommerce move, every old URL mapped
Shopify website maintenance
A store moved to Shopify, then actually looked after
Bordeaux12 came off WooCommerce in September 2026, with every indexed URL accounted for and the old site’s rankings held through the move. A migration is the point at which most agencies leave.
We stayed. We look after the store and consult on where it goes next, which means the people who hold the redirect map are the people who notice when something downstream of it stops working.
Shopify support and maintenance
What our Shopify maintenance and support plans include
A plan buys a fixed block of developer hours, an agreed response time, and a written record each month of what was used. What those hours go on is the list below, in roughly the order it tends to matter.
Keeping it working
Theme and platform updates
Shopify ships changes constantly and a theme that was current at launch drifts out of support. Each update is tested on a preview theme first and rolled out when it is proven, not when it is released.
App conflicts and script bloat
Most Shopify slowdowns are not the theme. They are the eleventh app, still injecting script on every page long after anyone used it. We audit what is loading, remove what is dead, and defer what has to stay.
Bug fixes and broken journeys
Checkout errors, variant selectors that fail on one device, discount logic that stopped applying. Reported, reproduced on a real device, fixed and verified.
Keeping it fast
Performance monitoring
Core Web Vitals measured monthly against the budget agreed for your store, using the field data Google actually ranks on rather than a lab score taken on a fast connection.
A budget, not a one-off score
Speed decays quietly as apps and content are added. A number to hold means the decay gets caught in the month it starts, and you hear it from us first.
Keeping it safe
Security and access reviews
App permission reviews, staff access audits, and the third-party scripts nobody remembers approving. Shopify handles the platform; everything bolted onto it is still your risk.
A monthly written review
What we fixed, what it cost in hours, where the store sits against baseline, and what we would do next. Short enough to read, specific enough to act on.
Keep it fast
Performance measured monthly against a budget, rather than remembered once a year when somebody complains.
Shopify site maintenance
The store we run our own support plan on
Powerlete is our own sportswear brand, built and scaled from launch, and the store every playbook is tested on before it reaches a client. It is also the store we support the way we would support yours.
That is the whole argument for this page rather than a case study we cannot name. When a theme update breaks a collection page at nine at night, it is our revenue, and the monthly review is one we have to read as the client as well as write as the agency.
Plans, not ad-hoc invoices
A plan, or paying by the incident
Paying by the incident looks cheaper and usually is not, for one reason that has nothing to do with the hourly rate: the small problems get left, because raising them feels expensive. Small problems on a store compound.
| What happens | By the incident | On a monthly plan |
|---|---|---|
| Response time | Whenever somebody is free | Written into the plan |
| Who picks it up | Whoever is free that week | A named developer who knows the store |
| When they are away | You wait | A second developer who already knows it |
| Small problems | Left, because raising them feels expensive | Raised, because they are already paid for |
| Theme updates | Only once something breaks | Tested on a preview, then rolled out |
| Performance | Checked after a complaint | Measured monthly against an agreed budget |
| End of the month | An invoice | A written record of what was used |
Keep it moving
Where support meets the rest of the funnel, and why splitting them across two agencies costs more than it saves.
Knack Snacks
UK and US markets, subscriptions
Shopify monthly support agency
Two markets and a subscription, supported as one thing
Knack Snacks sells high-protein chocolate snacks to customers in the UK and the US, built subscription-first with the subscription choice inside the product page. A store like that has more moving parts than a catalogue store, and more of them are silent when they fail.
We run the ads, the email and the support, so the store and the traffic arriving at it are one conversation rather than two agencies blaming each other.
Reviews on the Shopify Partner Directory
Merchants, in their own words.
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From start to finish, they were incredibly easy to work with. They understood the brief perfectly and delivered to a very high standard. Communication was excellent throughout, with quick and clear responses to any questions I had.
Tacky And Upsetting Store build or redesign · April 2026
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The things [the team] have put in place and recommended for us have paid immediate dividend. We wish we had come in contact with [them] sooner.
ARTMARTIAL Store build or redesign · April 2026
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I can’t recommend [the team] enough, [they] helped us with everything from product design, supplier communication to website building and SEO. We were able to build a brand off the back of all [their] information and help.
Reveliér Studios Business strategy guidance · April 2026
How we work with you
A monthly plan
A fixed block of developer hours with a written response time, and a named developer who already knows the store. The default, and what most clients want.
MonthlyAlongside your own developer
They own the roadmap and we own the things that break. Those two jobs interrupt each other badly when one person holds both, so the split is written down rather than assumed.
SharedA one-off fix
Something has already broken and you do not want a retainer. We will quote the fix, and if the honest answer is that you need a plan rather than a call, that is the reply you get.
Fixed scopeWhy brands put their Shopify store on a maintenance plan
Worth a conversation
- Things break and nobody owns fixing them
- The store is trading and the theme has not been updated in a year
- Your developer is excellent and unavailable when it matters
- The site has got slower and nobody can say when
Probably not this, yet
- One thing is broken and you want it fixed, not a retainer
- What you actually want is a roadmap, not a safety net
- The store is pre-launch, so there is nothing to keep running
- It is not a Shopify store
Keep reading
Everything around a store you have to keep running
The rest of running a store
If it is not a Shopify store
The brands behind the stores we build and run.
Partners
Tools we have already run on our own stores
The apps around a Shopify store decide as much as the theme does, and choosing between thousands of them is most of the work. We are a Shopify Plus Partner and we integrate the tools that sit around the platform. Every one of them runs on our own two stores before it reaches a client, so the recommendation you get comes from having paid for the thing and lived with it. When a brand already runs a stack that works, we integrate with it rather than rebuilding it to suit us.
How we use them
Straight answers
What does a maintenance plan cost, and what is in it?
A monthly plan buys a fixed block of developer hours with a written response time. What varies is the size of the block, which depends on how much your store changes month to month rather than on how big it is. We would rather agree a smaller plan you actually use than a larger one that quietly banks hours nobody spends.
Do you maintain websites that are not Shopify stores?
Yes. Most of what we support is Shopify, and the same team handles the rest. A brochure or lead-generation site needs a different kind of attention: the enquiry forms and the tracking behind them matter more than the checkout does, because that is where its revenue actually starts.
We already have a developer. Can you work alongside them?
Often, and it works best when the split is written down rather than assumed. The usual shape is that they own the roadmap and we own the things that break, because those two jobs interrupt each other badly when one person holds both.
What happens to unused hours?
They are visible in the monthly review rather than quietly absorbed. If you consistently do not use the plan, we will say so and suggest a smaller one. A support plan that bills for nothing is the easiest revenue in this industry and the fastest way to lose a client.
How quickly do you respond when the store is down?
Response times are written into the plan rather than implied, and a store that is down is not the same priority as a variant selector misbehaving on one device. We agree those tiers at the start so nobody is arguing about severity while the site is offline.
Do you fix things you did not build?
Yes, and most of what we support we did not build. The first month is slower because we are reading somebody else’s decisions, which is why the plan starts with a handover and a baseline rather than with tickets.
Is this a shopify support agency retainer, or a one-off shopify maintenance plan?
Whichever shape fits. Most clients want ongoing shopify support and maintenance rather than a one-off engagement, so the default is a monthly plan. A shopify monthly support agency arrangement like ours works because the same named developer answers every month, not a different person from a queue each time. Shopify website maintenance specifically means theme, apps and the journeys that break; if you also need the broader site kept current, that is covered by the same plan.
What do your Shopify maintenance services cover that a freelancer would not?
Cover, mostly. A good freelancer fixes things well, and a shopify maintenance agency is what you want when something breaks while that person is on holiday. Our shopify maintenance services come with a named developer, a written response time, and a second developer who knows the store when the first is away.
Tell us what keeps going wrong
Send the store URL and what is breaking. We reply personally, and if the honest answer is that you need one fix rather than a plan, that is the reply you get.
Stores we build and grow
Start a conversation
Talk to the people who would look after it.
Send the store URL and what is in the way. We will come back with what we would fix first, what it would take, and whether a plan is the right thing to buy at all.
Get in touch