Shopify pricing in the UK

What the plans cost

Four plans, in pounds, inclusive of nothing else. The yearly column is the per-month cost when you pay twelve months up front, which is what Shopify’s own pricing page shows by default. The monthly column is what you actually pay if you are paying monthly, and it is around a quarter higher.

Shopify’s published UK pricing, read 6 August 2026. Card rates are for UK-issued consumer cards taken online through Shopify Payments. American Express and international cards cost more: 3.1% + 25p on Basic, falling to 2.5% + 25p on Advanced. In person is cheaper, at 1.7% + 0p on Basic down to 1.5% + 0p on Advanced.

Which plan each one is really for

The fee that costs more than the plan

If you take payment through anything other than Shopify Payments, Shopify adds its own charge on top of whatever your provider is already taking. It is 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus, and it applies to the order value.

On a store selling £20,000 a month on Basic, that is £400 a month, or £4,800 a year, on top of your gateway’s own fees and on top of the subscription. It buys you nothing. It is the most expensive avoidable line in UK Shopify pricing and it is the one we most often find running on stores that come to us from elsewhere.

There are legitimate reasons to run another gateway, usually a payment method Shopify Payments does not support in your market. If that is not your situation, this fee is simply a bill for a decision nobody revisited.

The revenue at which changing plan pays for itself

Moving up a plan costs more in subscription and less in processing, so there is a revenue figure where the two cancel out. You can work it out from the table above, and it is worth doing rather than taking anyone else’s word for it.

Basic to Grow costs £30 a month more on yearly billing and saves 0.3% on every order. Those meet at £10,000 a month in sales. Below that, Basic. Above it, Grow, and the gap widens quickly.

Grow to Advanced costs £210 a month more and saves a further 0.2%, so it pays from around £105,000 a month. That is a much higher bar than most people assume, and plenty of stores sit on Advanced paying for a card rate they are nowhere near earning back. If you are on Advanced for the shipping rates or the regional pricing, that is a real reason. If you moved for the percentage, check the arithmetic.

Advanced to Plus saves 0.2% for around £1,541 a month more, which does not break even until roughly £770,500 a month, or £9.2 million a year. So nobody should move to Plus for the card rate. Move for the things only Plus has, which we go through in Shopify vs Shopify Plus.

What Shopify’s pricing page leaves out

Apps. This is where store budgets actually go. Three or four subscriptions between £20 and £100 a month each is entirely normal, and they are billed in dollars on most accounts. It is common for the app bill to pass the plan within the first year and never come back under it.

POS Pro, at £69 a month per location, if you also sell in a physical shop. Casual in-person selling is included; the retail features are not. Shopify retail fees at that tier are POS Pro’s own monthly charge, separate from your online Shopify website cost entirely. We cover what that involves on Shopify POS.

The theme, once, in the low hundreds if you buy one rather than using a free Shopify theme.

Design and build. Not a Shopify cost, and usually the biggest number in year one. It is also the only one on this list where what you spend changes what you earn, which is why we would rather see a brand on Grow with a fast, well-built store than on Advanced with a slow one.

What we would actually do

Start on Basic, monthly, during the trial and the first trading months, because the plan you need becomes obvious the moment you have real order volume instead of a forecast. Use Shopify Payments unless you have a specific reason not to. Move to Grow once you are past £10,000 a month. Review the app bill every quarter, because it grows by accumulation and nobody ever cancels anything.

Then stop optimising the subscription. The difference between Basic and Grow is £30 a month. A checkout that converts a percentage point better is worth more than that on the first day, every day, and that is the work we do.