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Articles · Growing what you have

Top AI SEO companies

Published

We are one of the six companies on this page and we have put ourselves first, so read it knowing both of those things. The order is a fit ranking for one named reader, not a quality ranking. Every claim below is that company’s own public statement, read from their own site, and every entry says what that company does better than we do, including the three specialists whose focus beats ours.

How this list was put together

No scores, no invented rankings. Each entry is built from four things a company states about itself: what they specialise in, where they actually are, who the work suits, and any evidence they publish, such as named clients, a stated methodology, or a track record. Where a company states nothing on a point, this page says nothing rather than filling the gap.

AI search is young enough that most of the field is either a pure-play specialist with no other services, or a broader agency that added AI visibility to an existing SEO or marketing practice. Both shapes appear below, and which one suits you depends on whether you want a specialist team or one that already understands the rest of your stack.

The order ranks one thing: how directly the people diagnosing your AI visibility problem can implement the fix. We are first on that basis, because AI visibility on a store is mostly template-level engineering and we build and run the stores. That is a stated basis rather than a score, and it is the part to argue with if you think the balance is wrong. Rank for a different reader and the list reorders: if AI search is your entire brief and the site underneath it is already sound, a pure specialist is the better call, and three are named below with the reason written into their own entries.

The six

Elms Agency

London, working across the UK and the US

In their own words. Ecommerce AI SEO for Shopify stores specifically: crawler access, structured data and quotable content aimed at getting cited by ChatGPT, Perplexity and AI Overviews, sold alongside the ecommerce SEO, CRO and build work underneath it. Founder-led since 2018, 100+ builds, and two DTC brands of our own running on Shopify.

Who it suits. Shopify brands that want AI visibility handled by the same team already responsible for the store’s technical foundations, rather than coordinating a separate specialist and then finding nobody free to implement what it recommends.

Where they beat us. Scope, and it is a real trade. Three firms below do nothing but AI search, so on that one discipline they iterate faster and go deeper than a team also running builds, CRO and paid. If AI visibility is your entire brief and the store underneath it is already sound, hire one of them. What we have that they do not is that this work runs on our own Shopify stores first.

Screaming Frog

Henley-on-Thames, UK

In their own words. A search marketing agency founded in 2010, and the publisher of the Screaming Frog SEO Spider crawler used industry-wide for technical audits. Their own site states: "We help brands increase their visibility in AI-powered search, from Google’s AI Overviews to ChatGPT & Perplexity."

Who it suits. Brands that want AI-search work bundled with deep, tool-backed technical SEO from a long-established name.

Where they beat us. Sixteen years of SEO history and a crawler used across the industry, a level of technical-SEO recognition we do not have.

Rank4AI

UK

In their own words. A pure-play AI search agency: helps businesses get recommended by ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI, by analysing prompt structure and citation behaviour. States it is ICO registered and a UK Government procurement supplier.

Who it suits. Brands that want a specialist doing nothing but AI search visibility, with a compliance and registration paper trail already in place.

Where they beat us. Exclusive focus. AI search visibility is the entire practice, not one service alongside ecommerce SEO, paid ads and CRO the way it is for us.

Tilio

Exeter, Devon

In their own words. An AEO (answer engine optimisation) agency helping brands understand how they appear when buyers use AI search (ChatGPT, Perplexity, Claude, Google AI Overviews) to compare and choose providers, through measurement, competitor benchmarking and page-level recommendations.

Who it suits. Brands that want a small, specialist team where the person who scoped the work is also the one doing it.

Where they beat us. Being a pure-play specialist. AI visibility is Tilio’s whole business, not a slice of a wider ecommerce practice.

MarGen

Sheffield

In their own words. Built its practice around Generative Engine Optimisation and Answer Engine Optimisation from day one, using a named framework covering entity mapping, third-party trust signals, answer-first content and citation tracking. States it targets B2B and regulated-sector brands: SaaS, financial services, legal, healthcare.

Who it suits. B2B or regulated-sector brands that want a structured, named methodology rather than a bolt-on service.

Where they beat us. A documented, named framework built specifically for regulated industries, sectors where we do not currently have client work to point to.

Roar Digital

London

In their own words. A London digital marketing agency offering Generative Engine Optimisation as a dedicated service alongside SEO, PPC and email, with a proprietary tool tracking AI citation rates and brand mentions over time. States its client list includes Hamptons and Jackson-Stops.

Who it suits. Brands that want AI visibility folded into a full-channel strategy rather than bought as a standalone service.

Where they beat us. Named enterprise clients in a specific vertical, and a proprietary AI-visibility tracking tool we do not build ourselves.

What actually separates them

Less than the marketing suggests. Every company above talks about citation signals, entity clarity and content structured for AI systems to quote, because that is genuinely what the discipline involves right now: no one here has a secret technique the others lack. The real differences are shape, not method: specialist versus generalist, and which sectors each one has actually done the work in.

Two questions get at that faster than a feature comparison. Does this company have named, checkable work in something close to your sector or platform? And is AI visibility their whole practice, or one service among several, since that changes how much of their attention it actually gets.

Where we sit, honestly

We are not a pure-play AI search specialist, and none of the other five companies here sell Shopify build, ecommerce SEO or CRO the way we do. Our AI SEO work exists because Shopify stores need the same foundations (crawler access, structured product data, quotable content) that any AI-visibility engagement needs, and we would rather be the team already inside your store doing that than a separate specialist you have to brief from scratch. Read more on ecommerce AI SEO.

Questions people ask

What does an AI SEO or GEO agency actually do?
Works to get a brand cited or recommended inside AI-generated answers (ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot) rather than ranked in a list of blue links. The mechanics differ from classic SEO: entity clarity, third-party citation signals, and content structured to be quoted rather than just read.
Is AI SEO the same as traditional SEO?
Related but not the same discipline. Traditional SEO earns a ranking position; AI search either cites you inside its answer or it does not, and there is no page-two consolation prize. Most of the agencies here run both, because the underlying technical and content foundations overlap heavily.
How is a specialist AI SEO agency different from a full-service one?
A pure-play specialist has nothing else competing for the same team’s attention, which usually means faster iteration on a young, fast-moving discipline. A full-service or vertical agency folds AI visibility into a broader practice, which usually means it is tested against a wider base of existing client work rather than treated as the whole product.
Can you trust a list of AI SEO agencies written by one of them?
Judge it on two things rather than on where the author placed itself. First, whether the basis for the order is stated, because an order with no stated basis is a preference dressed as research: ours ranks fit for one named reader and says so at the top. Second, whether it names what the others do better, which is the part an advert leaves out. Every entry here carries that line, including three specialists whose focus on AI search alone beats ours. If you think the balance is off, those concessions are the part to check.
Is this list of AI SEO companies UK-focused, or the best AI SEO agencies globally?
UK-focused. AI SEO companies UK-based understand this market's AI Overview rollout and search behaviour specifically; the best AI SEO agencies globally would be a different, much longer list this page does not attempt. If you also want a broader search agency, AI search agencies UK-wide overlaps heavily with the names on this list already.
Is there such a thing as an ai first seo agency, or is that just marketing language?
It describes a real distinction. An ai first seo agency or ai first seo services provider builds the AI-citation work into the foundation of a site from the start, rather than layering it on top of a traditional SEO build afterwards. In practice most stores need both done well, which is the case this whole list makes for using a full-service team rather than a pure specialist.
What do people actually mean by an ai seo company, ai seo firm or ai seo consultant?
The same work, three job titles. An ai seo company or ai seo firm is the team-shaped version; an ai seo consultant or ai seo consultancy is one person doing the same job, usually cheaper and slower to scale. Ask what they have shipped rather than which noun they use.
Is ai search optimisation services the same as ai search engine optimization services?
Yes, and the generative ai search engine optimization agency phrasing some directories use is the same discipline again with the longest possible name attached. Whichever version you search, the work is the same: entity clarity, citation signals and content structured to be quoted by an AI answer rather than just read.
Should we brief an ai search agency separately from the seo experts on our current retainer?
Usually not, and briefing them apart is the most common way this work gets duplicated or contradicted. AI search agency work and traditional SEO share the same technical foundation, so the ai seo experts on this list who do both tend to outperform a split arrangement, purely because nobody is guessing what the other team already fixed.

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