Shopify agency · Manchester Commerce, Crafted.
We are a Shopify Plus agency working with fashion and DTC brands across Greater Manchester and the North West. We are a UK agency with no office in the city, and we say so plainly, because the thing that decides a Shopify project is whether the people building it are senior and available, not whether their postcode matches yours.
Build & Migrate
Builds sized for big catalogues
Grow & Convert
Paid social, CRO and email
SEO & GEO
Search across every collection
Run & Advise
Upkeep between drops
Tested on stores we own.
We run two Shopify stores of our own, so a launch plan, an ad angle or a product-page change reaches a Manchester brand only after it has worked on our own traffic and our own margin.
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100+
Brands built and grown
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2018
On Shopify since
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2
Own brands we run
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26
Stores in the ledger
Our profile in the Shopify Partner Directory. Powerlete and Fittr Nutrition
Powerlete is our activewear label and Fittr Nutrition our supplement brand, both on Shopify Plus and both run by us end to end. Activewear brings sizing, returns and paid social with it, the same pressures a North West fashion brand works under, and we carry them on our own margin.
Services
Brands on our books
SEO & GEO
Search visibility for large catalogues, in Google results and in AI answers.
New stores
Shopify builds with filtering and sizing that hold up at catalogue scale.
Shopify migrations
Moving a big catalogue across with variants, reviews and rankings intact.
Conversion rate optimisation
Testing the path from a paid social click to the right size in the basket.
Theme development
Themes that stay quick when a launch sends everyone at once.
Support & maintenance
A developer on call for launch day and the weeks between.
Lead generation
Sites and campaigns that fill the diary for service businesses.
Paid ads
Meta, TikTok and Google, judged on what is kept after returns.
Email & retention
Klaviyo flows that sell the next drop to the last buyer.
Growth partnership
One senior team on build, ads and retention, month after month.
Shopify stores we have designed and grown, fashion labels included.
01 · Service
Build & Migrate
Shopify and Shopify Plus stores for large catalogues, custom themes and private apps, and replatforming that brings every variant, image and customer record across.
23 services
- Shopify Web Design
- Shopify Development
- Shopify Plus Development
- Shopify Theme Development
- Shopify App Development
- Shopify Migration
- WooCommerce to Shopify Migration
- Magento to Shopify Migration
- BigCommerce to Shopify Migration
- Salesforce to Shopify Migration
- Wix to Shopify Migration
- Squarespace to Shopify Migration
- Visualsoft to Shopify Migration
- Shopify Integrations
- B2B & Wholesale
- Subscriptions
- Internationalisation
- Agentic Commerce
- Headless Commerce
- Web Development
- Website Redesign
- Digital Agency
- Branding Agency
02 · Service
Grow & Convert
Meta, TikTok and Google campaigns, conversion testing from ad click to basket, Klaviyo email and SMS, and lead generation for North West businesses that sell a service.
03 · Service
SEO & GEO
Collection-level search for big fashion catalogues, and visibility in the AI assistants shoppers ask before they buy.
04 · Service
Run & Advise
Hands-on support around every launch, and senior advice on platform, channel and market decisions, from a one-off audit to a monthly partnership.
Shopify agency Manchester
Shopify development in Manchester, built for big catalogues and fast drops.
Manchester and the wider North West are home to a dense cluster of fashion and DTC ecommerce brands, and many of the brands here are further along than the local agency market assumes. Large catalogues, heavy returns, fast drops and paid social as the main acquisition channel are the normal shape of the work, not the exception.
Everything a fashion brand here needs from a Shopify partner sits with one senior UK team, from the theme and the catalogue structure to the Meta and TikTok accounts sending traffic to it.
Timelines follow the brief: a bespoke build for a fashion show went live in seven days, and larger Shopify Plus builds run eight to sixteen weeks in two-week stages on a staging theme.
Shopify support and maintenance
A developer who knows the store, on launch day and after it.
A monthly plan for stores where a broken filter or a slow collection page costs a day of sales: app and theme updates checked on a staging theme first, launch collections reviewed before they go live, and a senior developer answering when something fails.
The plan is run by the people who built the store, so nobody has to learn your theme before they can fix it.
Each month closes with a written note of what changed and what we would fix next.
Shopify SEO
Search that covers the whole catalogue.
Large fashion catalogues win or lose search at collection level: filtered pages that should rank, filtered pages that should stay out of the index, and product variants that compete with each other. We handle that structure on Shopify and Shopify Plus, and we optimise for the AI assistants shoppers now ask before they search.
Two clients show the range: Waldo, the Swiss dive watch brand, has us on its SEO and paid media, and Black Sand now sells worldwide after starting with no storefront at all.
Fixes ship in the theme, written by the developers who built it, instead of sitting in an audit nobody acts on.
Shopify developers Manchester
Hand-written themes, private apps and the integrations behind them.
We write Liquid and JavaScript directly, with no page builder in the way. On a large catalogue that shows in the filtering, the variant pickers and the collection pages, which carry the heaviest load.
Behind the storefront we connect Shopify to the ERP, 3PL and warehouse systems a fashion brand runs on, and build private apps where no public app fits the workflow, returns and exchanges included.
Anything custom is written to outlast theme updates and stays with the developer who wrote it.
Ecommerce web design Manchester
Store design that holds up on drop day.
Fast drops and paid social put a specific kind of load on a store: traffic arrives in spikes, and a theme that is comfortable on a Tuesday falls over at launch. We build and budget for the spike rather than the average.
Design starts with your data: where paid social visitors land, which filters they use, and the point where they leave. Size guides, fit notes, delivery and returns information go where the buying decision is made.
Every template has a performance budget agreed before styling begins, so a launch page with video and full image galleries still loads fast on a phone.
Shopify migration
Replatforming a large catalogue with its rankings intact.
Magento, WooCommerce, BigCommerce, Salesforce, Wix and Squarespace stores all come across to Shopify or Shopify Plus with us. For a fashion catalogue the hard part is the variant data: every size, every colour and the images attached to each have to arrive mapped correctly.
Search is planned from the first week, so every old product and collection URL has a mapped destination before launch day.
Bessette, a luxury fashion label, brought its store, domain and Google Workspace email over in one move with us, and Cream Cornwall left its old theme behind.
Ecommerce agency Manchester
Shopify Plus, for brands whose catalogue has outgrown standard Shopify.
Our own two brands, Powerlete and Fittr Nutrition, are Plus stores, which means we pay for checkout extensibility, Functions, Markets and B2B before we recommend them.
A small catalogue with few returns does not need Plus, and we say so before anyone signs. Bulk edits across a large catalogue, custom returns logic and high-volume launches are where the case for the upgrade starts.
After launch the same team stays on through a monthly retainer covering build, search, paid social, email and CRO.
Klaviyo email and SMS
Email and SMS that sell the next drop.
Launch sequences that build a waitlist before a drop, back-in-stock alerts for the sizes that sold out, and post-purchase flows that check on fit before a return gets started.
Powerlete, our activewear brand, is where a new Klaviyo flow runs first, on our customers and our budget.
SMS is kept for launches and restocks, where a text is worth the interruption.
Selling overseas
Taking a North West label to buyers abroad.
Going abroad is a set of decisions before it is any code: a single store on Markets or one per region, how prices and currencies behave, and how a return works from another country, which weighs more in fashion than in most categories.
We configure Markets, local prices, duties and payment options so each country sees a store that feels like its own. Black Sand went from no storefront to worldwide sales on a store built for buyers abroad.
Where a separate storefront earns its keep, Shopify Plus expansion stores keep it inside the same organisation.
WUKA
Client · build, conversion testing and ongoing support
Shopify CRO
Testing the path from an ad to the right size in the basket.
We start from your order and returns data, session recordings and heatmaps, then rank tests by the revenue each could move. On a fashion store the first place to look is product discovery: filters, sizing, and whether a shopper arriving from an Instagram ad finds the product that was in it.
WUKA came to us for a store build, then a run of conversion tests on a product that needs explaining before anyone buys. Every test method we sell runs on our own brands first.
How a project runs
Five stages, with the same senior people throughout.
Scoping, design, build and growth sit with one team, so nothing gets lost in a handover between a studio and a developer.
Scope. We read your catalogue, your returns and your channel mix, and agree what the next stage must deliver before design starts.
Design. Each template gets a speed budget up front, and sizing, fit and delivery details sit where the shopper makes the call.
Build. The developers who scoped the project build it on a staging theme in two-week stages, connected to your ERP, 3PL and returns tooling.
Launch. Redirects, structured data and launch-day load are all checked before the switch.
Grow. Paid social, testing, email and support continue with the same team once the store is live.
Ways to work with us
A project, a monthly team or senior advice.
Brands here start with one of three arrangements and move between them as they grow. In each one you talk to the people doing the work.
Project build. One defined job with a go-live date, such as a new Shopify store or a replatform off Magento, WooCommerce, BigCommerce or Salesforce, taken from design to launch.
Growth retainer. A monthly team across design, development, CRO, paid media and email. Poppy Elder and Nour Hammour work with us this way.
Consultancy partner. Your in-house team keeps building while we advise on platform, channels and new markets, and step into the work where it helps. Cream Cornwall has worked with us like this since its build.
The people on your first call are the people who design, build and run the store afterwards, from the theme to the ad accounts. Every tactic we recommend has run on our own brands first, with our own money behind it.
Our storyPartners
Apps proven on our own stores first.
A fashion store on Shopify leans on its apps as much as its theme. Our own stack is Klaviyo (email and SMS), Gorgias (customer service), Loop (returns and exchanges), Junip (reviews), Upstack Data (attribution) and DataFeedWatch (the product feeds behind Meta and Google Shopping). Each one runs on our own stores before it goes on yours, and no referral fee rides on the advice. If what you have already works, we connect to it.
How we use themQuestions Manchester brands ask us
Do you have an office in Manchester?
- No, and we would rather say so than list a virtual address. We work with Manchester brands remotely and travel to you when a project needs the room: the kickoff and the pre-launch review.
Does it matter that you are not based in Manchester?
- In practice, very little. Shopify work is reviewed on a screen and shipped from a repository, and the parts that decide a project, seniority, availability and who actually writes the code, do not change with distance. If in-person presence every week is genuinely a requirement for you, a local team is the better answer and we will say so.
What kind of Manchester brands do you work with?
- Ecommerce brands trading seriously, most of them in fashion, apparel and DTC, from a first Shopify build to an established store that has outgrown its current setup. The North West has a lot of the second kind.
Can you help with paid ads as well as the store?
- Yes, and for most Manchester DTC brands that is the point. We run Meta, Google and TikTok alongside the build, so the store and the traffic pointed at it are designed in the same conversation rather than by two suppliers who never speak.
Are you shopify developers Manchester brands can actually reach quickly, or is this an ecommerce agency Manchester clients queue behind bigger accounts for?
- Reach quickly, in practice, because Shopify work does not queue the way an office visit would. Shopify developers Manchester brands hire this way get the same senior people as every other client, and new enquiries get a reply within 24 hours. If you specifically want shopify experts Manchester-based in the room every week, that is a fair requirement and a local team is the better fit; for everything else, an ecommerce agency Manchester brands work with remotely is normal practice now. The shorter searches land here too. A search for shopify manchester on its own is somebody early in the search, and a shopify designer manchester brief is the design half of the same job, which we do not sell separately from the build.
Do you work on Shopify Plus in Manchester?
- Yes. The fashion and DTC brands here carry large catalogues and heavy return rates, and both of those are where standard Shopify starts to bite: bulk operations get slow, and returns logic ends up as an app fighting the theme. Plus gives you the checkout and the scripts to fix that properly. If your catalogue is small and returns are rare, we will say the upgrade is not the thing costing you money.
What does the wider Manchester work look like beyond a Shopify build?
- Large catalogues and fast drops set the shape of it. A cro agency manchester brief for a fashion brand is mostly a merchandising and filtering problem rather than a button-colour one, because the conversion risk sits in whether anyone can find the right size at all. Shopify developer manchester, shopify expert manchester and shopify development manchester searches all reach the same in-house team, and ecommerce manchester or ecommerce marketing agency manchester briefs cover the paid social side too, since that is the main acquisition channel for most brands here. Ecommerce website design manchester work here is mostly a rebuild around drop mechanics rather than a first site.
How do you prepare a Shopify store for a drop?
- We treat the drop as its own piece of work. The launch collection is built and checked on a staging theme, apps that load on every page are cut back, and product pages, filters and the cart are kept light enough to stay fast when paid social sends a crowd in at once. Someone from the team that built the store is on hand through the launch window.
Our return rate is high. Can the store help with that?
- Where returns come from fit, yes. The store work is size guidance and fit notes on the product page, where the choice is made, and reviews through Junip that let buyers talk about sizing. On the operations side we set up Loop so an exchange is the easy route and a refund is handled cleanly, and we read your returns data alongside your orders before deciding what to test.
How long does a Shopify build take?
- It depends on the scope, and we give a date at the end of scoping rather than a guess at the start. At the fast end, we shipped a bespoke build for a fashion show in seven days. Larger Shopify Plus builds run eight to sixteen weeks, delivered in two-week stages on a staging theme so you can see the store take shape as it goes.
Our catalogue is large. Can the store stay easy to shop?
- Yes, and on a big catalogue that is where most of the design effort goes. Collection structure, filters that match how your customers shop, on-site search and merchandising rules decide whether anyone finds the right product. We also set up DataFeedWatch so the same catalogue feeds Meta and Google Shopping cleanly, which matters when paid social is your main channel.
Do you build wholesale or trade stores for fashion brands?
- Yes. Black Sand started with no storefront and now sells worldwide, and we built its trade store, where each approved buyer sees their own catalogue and prices. On Shopify Plus, B2B runs from the same admin as your retail store, so products and stock are managed in one place.
Start a conversation
Shopify developers for Manchester brands, one call away.
A 20-minute call with the team who would do the work, and a reply to every enquiry within 24 hours.
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