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Shopify agency · Birmingham Commerce, Crafted.

We are a Shopify Plus agency working with brands across Birmingham and the West Midlands, and we build for businesses that sell to trade buyers as well as to the public. We are a UK agency without an office in the city, and we say so plainly. What you get instead is one senior in-house team across build, migration and growth, with no subcontractor behind it.

See our work

Tested on stores we own.

Two of the Shopify Plus stores we work on belong to us, so a Birmingham business gets advice we have already paid to learn.

  • 100+

    Brands built and grown

  • 2018

    On Shopify since

  • 2

    Own brands we run

  • 26

    Stores in the ledger

Shopify Plus Partner Our profile in the Shopify Partner Directory.

Our own Shopify Plus stores

We own and run Powerlete, an activewear brand, and Fittr Nutrition, a supplements brand, both on Shopify Plus. Offers, product pages, flows and ad spend are tried there with our own money before we put any of it in front of a client.

Services

Shopify brands we have built and grown

  • Wuka
  • Art Martial Clothing
  • Citizen M
  • Black Sand
  • Waldo
  • Botanivie
  • Ebony Ivory Interiors
  • Lifestyle Home Collection
  • Nour Hammour
  • Owen Drew Candles
  • Poppy Elder
  • Sculpt Activewear
  • Snatchd
  • Venyx World
  • Tacky And Upsetting
  • Knack Snacks
  • Givino
  • Natalie's Heating Service
  • Bordeaux12
  • Ginny Litscher
  • Seko Logistics
  • La Sura Bakery
  • Meta Mortgages
  • Cream Cornwall
  • Skye McAlpine Tavola
  • The Little Shop of Olive Oils
  • Bessette
  • Powerlete
  • Fittr Nutrition
  • Smart Surfacing Solutions
  • Caorunn Gin
  • Build
  • Organic
  • Reach
  • Pipeline
  • Testbed
  • Loop
  • Desk
  • Partner

Shopify stores we have built, migrated and grown since 2018.

  • A woman in Powerlete leggings lying on a tennis lawn beside a racket and balls

    Powerlete

    Sportswear · our own

  • A woman in a WUKA swimsuit smiling at the edge of a turquoise pool

    WUKA

    Period underwear

  • A model in a belted camel leather jacket walking down a Paris passage

    Nour Hammour

    Luxury fashion

  • A container ship off a black sand beach beneath basalt cliffs

    Black Sand

    FMCG distribution

  • A hand holding a pack of Knack Snacks up against a city skyline

    Knack Snacks

    High-protein snacks

  • A close view of a blue octopus print on a Cream Cornwall textile

    Cream Cornwall

    Coastal homewares

  • A woman in tinted glasses and a dark coat with a black leather bag over her shoulder, in black and white

    Bessette

    Luxury fashion

  • A hand sketching engagement ring designs in a notebook

    Poppy Elder

    Fine jewellery

  • A smiling woman winking with a pouch of Fittr creatine gummies balanced on her head

    Fittr Nutrition

    Supplements · our own

  • Craft spirits on a wooden counter in front of a vineyard mural at Givino

    Givino

    Food & drink

  • A bottle of Caorunn gin on a table with red apples and a gin and tonic

    Caorunn Gin

    Premium Scottish gin

  • Loaves of bread in a wooden crate at The Little Shop of Olive Oils

    The Little Shop of Olive Oils

    Speciality food

  • A hand holding a Mash lettering sticker against yellow

    Tacky And Upsetting

    Custom stickers

  • A Waldo watch with a blue dial laid among dominoes and leather gloves

    Waldo

    Swiss watches

  • A young couple holding up the keys in the empty hallway of their first home

    Meta Mortgages

    Mortgage brokerage

  • A gas engineer kneeling to test a combi boiler in a kitchen with a flue gas analyser

    Natalie's Heating Service

    Plumbing and heating

  • A plated salad at The Artisan Coffee House

    The Artisan

    Coffee shop

  • A gold curb chain and fluted drop earrings on black silk, on a travertine plinth in low sun

    Bordeaux12

    Vintage designer fashion

  • Two women floating in a pool wearing printed silk

    Ginny Litscher

    Luxury fashion

  • A long warehouse aisle of racked stock with two people walking through it

    Seko Logistics

    Freight, logistics and fulfilment

  • A vanilla cheesecake with a chocolate top and fresh strawberries on a white stand

    La Sura Bakery

    Artisan bakery

01 · Service

Build & Migrate

New Shopify and Shopify Plus stores for businesses that sell to trade and to the public, custom themes and apps, and migrations that bring price lists and customer accounts across.

02 · Service

Grow & Convert

Paid search and social, conversion testing on the order path, email and SMS that prompt the reorder, and lead generation for West Midlands firms that sell a service.

04 · Service

Run & Advise

Monthly support for a live store, and senior advice on the larger calls, from whether Plus is worth paying for to how trade and retail share one store.

Shopify agency Birmingham

Shopify B2B in Birmingham: trade pricing, minimum orders, company accounts.

The West Midlands has more manufacturing and wholesale in its ecommerce mix than most regions, and that changes the build. Trade pricing, minimum order quantities, company accounts and buyers who order the same thing every month are B2B problems, and Shopify handles them natively now in a way it did not a few years ago.

One senior UK team designs, builds and markets these stores, with development, search, paid media, email and conversion work all in-house, so the people who scope your trade setup are the people who ship it.

Cream Cornwall came to us for a build and a move off its old theme, and has kept us on for consultancy since.

Shopify support

A monthly plan run by the people who set up your trade accounts.

For stores where a broken price list costs a trade order: app and theme updates checked on staging before they go live, company accounts and payment terms kept working, and a senior developer to call when something fails.

We run two Shopify Plus stores of our own, Powerlete and Fittr Nutrition, so upkeep is something we pay for as well as sell.

You get a written summary at the end of each month: the fixes shipped, the updates tested and the next priority.

SEO agency Birmingham

Search that matches how trade buyers look for a product.

Technical audits, keyword research, category structure and product data on Shopify and Shopify Plus, for catalogues where buyers search by part number, specification and minimum order quantity. We also optimise for the AI assistants buyers now ask first, so the answer they get names your product.

Waldo, a dive watch brand, runs its SEO and paid media with us.

The developers who build the store also write its category copy and internal links, so a fix goes live in the theme instead of sitting in a document.

Shopify developers Birmingham

Trade logic, private apps and ERP links, coded by hand.

Our developers work in Liquid, JavaScript and Shopify Functions directly, with no page builder in the way. Minimum order quantities, quantity pricing and trade-only products are set up in the platform where Shopify supports them, and written as custom logic where it does not.

We also write private apps for jobs no public app handles, and connect the store to the ERP, 3PL and CRM your business already runs on.

Custom code is built to survive theme updates, and whoever wrote it keeps looking after it.

Ecommerce web design Birmingham

One store that trade buyers and retail shoppers can both use.

Selling to trade and to consumers from one store is a solved problem now, but only if it is designed in from the start. Retrofitting B2B onto a DTC build is the expensive version.

Design starts from your analytics and from the route a trade buyer takes to a repeat order: sign in, quick order, reorder, checkout on payment terms. Wireframes fix what each page must do before any styling goes on.

Retail shoppers get the brand, the photography and the product story. Signed-in trade buyers get their prices, their quantities and a short path to the reorder, from the same set of templates.

Shopify migration

Moving to Shopify with trade accounts and rankings intact.

We move stores from Magento, WooCommerce, BigCommerce and Salesforce onto Shopify and Shopify Plus. For a business that sells to trade, the careful part is the customer data: company records, their buyers, their price lists and their payment terms all have to land correctly.

Search is planned into the move from the first week, so every old URL has a mapped destination before launch, and a separate trade portal can be folded into the main store instead of left running beside it.

Bessette, a luxury fashion brand, moved its store, its domain and its Google Workspace email across with us.

Ecommerce agency Birmingham

Shopify Plus for trade selling, once the volume justifies it.

Our own stores run on Shopify Plus, so checkout extensibility and Shopify Functions are tools we pay for before we recommend them. For trade selling, Plus adds company accounts, buyer permissions, negotiated price lists and payment terms to the platform itself.

Black Sand is the example we point to. It had no storefront at first; we built a trade store where each approved buyer sees their own catalogue and prices, and it now sells worldwide.

If you sell only to consumers, or your trade volume is small, standard Shopify will serve you for now and we will tell you so.

Klaviyo email and SMS

Reorder flows for buyers who buy the same thing every month.

Replenishment reminders timed to how fast a customer works through stock, welcome and abandoned cart flows that run by themselves, and segments that separate a trade account from a one-off retail order. SMS goes out only where a message is worth the interruption.

New flows go live on Powerlete, the activewear brand we own, before we build them in Klaviyo for anyone else.

Every flow gets a scheduled review, since an automation nobody has checked in a year keeps sending all the same.

Selling overseas

Taking a Birmingham brand to overseas buyers from one store.

Export starts with decisions rather than code: one store with Markets or several, how trade and retail prices convert, which products can ship where, and who pays the duties. For a manufacturer, overseas trade buyers raise the same account and price list questions as domestic ones.

Markets, local currencies, duty handling and regional payment methods are configured so an overseas buyer sees prices and terms that make sense to them.

When one market needs a storefront of its own, a Shopify Plus expansion store keeps it under the same organisation and admin.

Four women in sportswear on a tennis court

WUKA

Client · build, conversion testing and ongoing support

Shopify CRO

Testing the path from price check to repeat order.

We read your order data, watch session recordings and heatmaps, and look at how competitors sell the same category, then rank tests by the revenue each one could move. On a trade-facing store the first place we look is the quote-to-order path, because that is where a B2B buyer leaves.

WUKA came to us for a store build, then stayed for conversion testing on a product that needs explaining before anyone buys. We run the same testing process on our own stores before we sell it.

How a project runs

Five stages, run start to finish by one team.

Nothing is handed from a design studio to a separate developer, which is where budget and detail leak away. Whoever scopes your trade setup is the person who ships it.

Scope. We start with your current store, your trade terms and your order data, and agree what the next stage must deliver before design begins.

Design. Templates are drawn to a performance budget, with the trade and retail views planned together so neither is bolted on later.

Build. The same developers build it on a staging theme in two-week stages, connected to your ERP, 3PL and CRM, with price lists, VAT and payment terms configured.

Launch. Redirects, structured data and trade account invitations are handled before the switch, so your rankings and your trade customers both come across.

Grow. Testing, paid media, email and support continue with the same team once the store is live.

Ways to work with us

A project, a monthly team or senior advice as needed.

Most businesses begin with one of three arrangements and move between them as they grow. In all three you deal directly with the people doing the work.

Project build. A fixed scope and a launch date: a new Shopify store, a trade and retail store on Shopify Plus, or a migration from Magento, WooCommerce, BigCommerce or Salesforce.

Growth retainer. A standing team for design, development, CRO, paid media and email on a monthly plan. Poppy Elder and Nour Hammour work with us this way.

Consultancy partner. Your own team runs the store and we advise on the platform, the channels and new markets, stepping in where it helps. Cream Cornwall works with us on this basis.

Colleagues working together around a table in a studio

Founder-led · In-house · Tested on our own stores

Why Birmingham brands work with us

You speak to the developers and strategists doing the work, with no account manager relaying messages. After launch the same team runs search, paid media and retention, and every tactic has run on a store we own before it reaches yours.

Our story

Partners

The apps we run on our own stores first.

Choosing apps well is a large part of running Shopify. Around the platform we connect Klaviyo for email and SMS, Gorgias to handle the customer service inbox, Loop to run subscriptions and returns, Junip to collect reviews, Upstack Data to measure attribution and DataFeedWatch to manage product feeds. Each one runs on our own stores before we recommend it to a client. Where your stack already works, including the ERP behind your trade pricing, we connect to what is there.

How we use them

Questions Birmingham brands ask us

Do you have an office in Birmingham?

No. We are a UK agency with one office, and it is not in Birmingham. We could rent a virtual address here, and most agencies competing for this search have done exactly that, but it would tell you nothing useful about who builds your store.

Can Shopify handle trade and wholesale pricing?

Yes, natively on Shopify Plus. Company accounts, buyer permissions, negotiated price lists and payment terms are built in, so a business selling to both trade and consumers can run one store rather than a website plus a separate trade portal nobody enjoys using.

We sell mostly B2B. Is Shopify the right platform at all?

For most trade sellers, yes, and it is worth testing rather than assuming. The honest limit is at the far end: highly bespoke quoting, complex approval chains or deep ERP-driven pricing may still need something else. We will tell you which side of that line you are on before you commit to a build.

Do you work with manufacturers selling direct for the first time?

Yes, and it is a specific kind of project. The technical build is the easier part; the harder questions are pricing against your own trade customers and how you handle the channel conflict that follows. We would rather have that conversation early than after launch.

Do you work on Shopify Plus in Birmingham?

Yes, and the West Midlands is a clear case for it. Trade pricing, minimum order quantities, company accounts and buyers reordering the same thing monthly are exactly what Plus B2B is built for, and doing all of that on standard Shopify means stacking apps that disagree with each other. If you sell to trade at any volume, we would raise Plus before you did.

Do you do SEO in Birmingham as well as Shopify builds?

Yes, and for a trade-facing brand it is a different job from consumer SEO. Trade buyers search part numbers, specifications and minimum order quantities rather than lifestyle phrases, so the birmingham seo work that actually pays here is category structure and product data, not blog volume. Whether you typed seo agency birmingham, seo services birmingham, seo agency in birmingham, seo in birmingham, seo specialist birmingham or birmingham seo consultant, it reaches the same team, and we would rather show you which of your product pages can realistically rank before quoting anything ongoing.

What else do you run for West Midlands brands beyond the build itself?

Ecommerce web design birmingham and ecommerce website design birmingham enquiries come to us with a trade-pricing problem attached, so the design work here is rarely cosmetic. After launch, conversion rate optimisation birmingham work concentrates on the quote-to-order path rather than the checkout, because that is where a B2B buyer actually drops out. If you want paid running alongside it, a facebook ads agency birmingham search and this page reach the same people. An e-commerce agency Birmingham manufacturers can brief on both sides of the trade counter is the shape most of this work takes, and the shopify developers birmingham brands need for that are the same in-house team, not a subcontractor introduced after the quote. An ecommerce agency birmingham search reaches them directly.

Do you work with Shopify brands across the wider Midlands, not just Birmingham itself?

Yes; a shopify agency midlands search and a shopify agency birmingham search both reach the same team, since West Midlands brands outside the city boundary face the identical trade-pricing and B2B problems described above.

Can each trade customer see their own catalogue and prices?

Yes. On Shopify Plus a company account can carry its own price list, its own payment terms and its own set of products, and every buyer under it signs in to that view. We built exactly this for Black Sand, which had no storefront when it came to us: each approved buyer sees their own catalogue and prices, and the brand now sells worldwide.

We run a trade portal beside our consumer site. Can you merge them onto one Shopify store?

Yes. We migrate from Magento, WooCommerce, BigCommerce and Salesforce onto Shopify Plus, bring company records, buyers and price lists across, and map every old URL to a new destination before launch so the search traffic comes with you. One store with company accounts replaces the separate portal your trade customers log in to today.

Can our ERP stay in charge of stock, orders and trade pricing?

Yes for stock, orders and customer records: we connect Shopify to the ERP, 3PL and CRM you already run so they stay in step. Pricing needs a closer look. Where the price logic sits deep inside the ERP, we check at scoping whether Shopify price lists can carry it or whether the integration has to, and you hear the answer before the build is quoted.

How long does a trade and retail build on Shopify Plus take?

Larger Shopify Plus builds run eight to sixteen weeks, delivered in two-week stages on a staging theme. Your trade team can sign in and check prices, minimum quantities and payment terms at each stage, well before anything goes live.

Do you help West Midlands businesses that sell a service rather than products?

Yes. Lead generation for service businesses is one of our services: the website and the paid campaigns that bring enquiries in, run by the same team that builds Shopify stores for our clients. Every new enquiry gets a reply within 24 hours.

Start a conversation

Shopify developers for Birmingham brands, one call away.

Book 20 minutes with the people who would build your store. Every new enquiry gets a reply within 24 hours.

Get in touch

The Elms Ledger

What the stores we build are telling us.

What we see across the Shopify stores we build and grow: search and AI visibility movement, conversion tests, and the platform changes worth knowing about. Free, once a month.

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