Sectors · Guides

Web design for electricians

Published 5 August 2026

An electrician sells at least four different things to at least three different buyers. Most electricians' websites sell one blurred thing to nobody in particular.

The work splits further than most trades. Installation, fault finding, certification and inspection, and increasingly EV charging, all sit under one trade but are searched for separately, bought differently and worth different money. A single services page flattens all of that into a list.

Split the jobs properly, then split the buyer

Start by writing down what you actually want more of. For most electricians the honest answer is not more emergency call-outs at midnight, it is more planned installation work and more recurring certification. Build the site so those are the easiest things to find and enquire about, rather than burying them under a general contact form.

Then split domestic from commercial where you serve both. The questions are not the same. A homeowner is asking whether you are registered, whether you will make a mess, and roughly what it costs. A facilities manager is asking about insurance cover, whether you can work outside opening hours, and who they ring when something trips on a bank holiday.

Show the registration, with the number

This is the strongest trust signal you have and most sites waste it on a small logo in the footer. NICEIC and NAPIT both run public registration checkers, so the number is a claim the customer can verify in about ten seconds, which is exactly what makes it worth more than any adjective on the page.

A verifiable claim beats a confident one. Put the registration number next to the logo, not the logo on its own.

The emergency call is won before the website loads

When somebody has no power at eleven at night, they search on a phone and they call whoever appears first with a number they can tap. That is the map pack, and it is largely decided by your Google Business Profile and your reviews rather than by your site.

What the site has to do is not lose the call once it has it: a real tap to call link rather than a number typed as text, honest hours including what out of hours actually means for you, and a page that paints fast on a bad connection. An emergency page that takes six seconds has already lost to the next result.

Landlord certificates are the most under-written page in the trade

Certification is recurring, predictable and searched for by name. Landlords and letting agents look for it on a cycle, they are usually buying under a deadline, and almost nobody writes a clear page about it. That combination is unusual, and it is the page we would build first if the goal were steady work rather than headline jobs.

Say what the inspection covers, how long it takes, what happens if something fails, and what the paperwork looks like at the end. The buyer is nervous about a deadline and a possible remedial bill, and the page that addresses both wins.

EV charging deserves its own page, if you fit them

It is one of the few categories in the trade that is growing rather than being fought over, and the searches are specific enough that a decent page can rank. Name the units you install, say whether you handle the grant paperwork where it applies, and show a finished installation on a real house rather than a manufacturer's photograph.

The search side, briefly

Everything in SEO for tradesmen applies here and is not worth repeating. The one thing particular to this trade: your categories on the Google Business Profile matter more than usual, because electrician, electrical installation and EV charger installation are treated as different things, and picking only the first quietly removes you from the other two.

For the build side in general rather than for this trade, see web design for trades.

Web design and development services

Five jobs, one brief

A guide explains the thing. The enquiries come from five things working together: search, ads, a site that shows the work, a site that loads on a phone, and knowing which of them produced each call. We run all five.

Getting found

Search that brings the job, not the traffic

One page per job you want more of, and per area you cover, written the way your customers search for it. A boiler install and a burst pipe are two searches and two pages.

Ads that stop when the diary is full

Google and Meta campaigns pointed at the work you want, switched up when you have capacity and down when you do not, so the spend follows the diary rather than the calendar.

Being chosen

Web design that shows the work first

Finished jobs, the people who do them, and the answer to the question a buyer is actually asking, before anything asks them for their details.

Web development that loads on a phone in a van

Fast pages, forms that work on a bad signal, and a site you own outright, whoever looks after it next.

Counting it

Lead generation you can trace to the job

An enquiry form that asks what you price from, and tracking that shows which search, ad or page each enquiry came through, so you know what to spend more on.

100+ buildsShipped since 2018

Certified, not badge-only

Founder-ledNot account-managed

Two brands we runOur own money on the line

Questions we get asked

Should I show my NICEIC or NAPIT registration on the site?

Yes, prominently, and with the registration number. It is one of the few claims on an electrician’s website a customer can actually verify, and both bodies run public checkers. A logo without a number is worth much less, because anybody can put a logo on a page.

Do I need separate pages for domestic and commercial work?

If you genuinely want both, yes. They are different buyers with different questions: a homeowner wants to know you are registered and tidy, a facilities manager wants to know about insurance, out of hours cover and whether you can work around their opening times. One page trying to speak to both usually speaks to neither.

Is it worth having a page about EV charger installation?

If you install them, yes. It is one of the few genuinely growing categories in the trade and the searches are specific enough to be winnable. Say which units you fit, whether you handle the grant paperwork where it applies, and what a typical installation involves.

How do I get emergency call-outs from search?

Mostly through the Google Business Profile rather than the website, because that is what shows on a phone at eleven at night. The website’s job is to make the number tappable, state your hours honestly, and load fast enough that the page appears before the caller gives up and rings the next result.

What about the certificates and paperwork side?

It is the most under-written part of most electricians’ sites and it is steady, repeatable work. Landlords need certificates on a cycle, they search for them by name, and almost nobody writes a clear page explaining what the inspection involves and what it costs to think about.

Do you build an electrician website, or specifically an electrician site with online booking?

Both, and most electricians only need the first properly done rather than the second bolted on. An electrician website with a clear scheme number and a one-tap call button converts better than an electrician site built around a booking calendar nobody fills in. Electrician website uk demand is mostly local, so the site has to work from a phone on a job, not a desktop in an office.

What is the actual difference between websites for electricians and general electrical services websites?

Websites for electricians usually means one contractor’s own site. Electrical services websites can mean the same thing, or a directory listing several. Website design for electricians and an electrical contractor website both describe what we build: the first-party site, not a listing on someone else’s platform.

Should the site take bookings for EICRs and certificates?

Yes, and it is the easiest win on an electrician's site. A certificate is a fixed price on a known slot with nothing to negotiate, so it needs no phone call, and each one booked puts a property on your records for the remedial work that usually follows. That follow-on work is where the margin is.

Do landlords and letting agents need their own page?

If you want that work, yes, because they are buying something different from a homeowner. An agent has a portfolio, a compliance deadline and a need for certificates to arrive as documents on time, and a page that speaks to that, with your turnaround and how reports are delivered, wins a relationship rather than a job.

What photographs does an electrician's website need?

Fewer than you would think and none of them stock. Consumer units you have installed, a commercial job in progress, the van and the people. Nobody is choosing an electrician on the beauty of the work, they are deciding whether you look like a real business, which a photograph of your own van does instantly.

How do we keep the site right when the regulations change?

By writing as little regulation detail into the pages as you can get away with, and keeping what you do write in one place. Amendments come round regularly and a site that quotes the current edition in nine places will be wrong in eight of them within a year. One reference, updated once, is the version that stays accurate.

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Send the site and the jobs you want more of. We reply personally, and if the honest answer is that the site is fine and the ads are the problem, that is the reply you get.

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We redesigned the site for Smart Surfacing Solutions, a tarmac and resin surfacing contractor, set up the tracking behind it and run their search work. That is one contractor, not a sector full of them, and it is the honest limit of what we can show you today.

UK and US brands buy this from the same senior team, and the American day is covered from the start of it rather than the end. How we work with US brands.

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